GANESH UPPARI
SEARCH ENGINE MARKETING SPECIALIST
EXPERIENCE
PERSONAL PROFILE
Sr. SEM Specialist
Mantra Technologies Pvt.Ltd (Oct 2019 - Present)
Extremely motivated to constantly grow
professionally. I am confident in my ability
to come up with interesting ideas for
winning marketing campaigns.
MY SKILLS & ABILITIES
-
Google Adwords Editor
Bing Ads Editor
Adobe Media Optimizer
SEM Rush
Spyfu
Socialpilot
Hootsuite
Content Samurai
Taboola
Outbrain
Clevertap
Adobe Analytics
- Seeks ways to automate routine work
process
- Exceptional communication & networking
skills
- The ability to work under pressure &
multitask
CERTIFICATIONS
- Google Adwords Search
- Microsoft Technology Associate
INTERESTS & HOBBIES
I am an avid writer and singer. I am very
interested in the world of online marketing,
especially through the use of search engine
marketing
Manage SAAS campaigns and its expenses, staying on budget,
estimating monthly costs and reconciling discrepancies
Optimize copy and landing pages for paid search engine marketing
campaigns
Perform ongoing paid keyword discovery, expansion and optimization
Tracking, reporting and analyzing pay-per-click (PPC) campaigns on
weekly and monthly basis
Sr. Media Buyer
Adsiduous Media Pvt.Ltd (November 2017 - December 2018)
Handled a Arbitrage Marketing Campaigns
Perform High RPC Keywords Research Using Keyword Planner
Manage campaign expenses, staying on budget,
Coordinating with account manager to meet SEM goals
Perform landing page analysis, keyword research, writing ad copies
Research and analyze competitor advertising metrics
Track, Report, and Analyze Campaign Performance Analytics
SEO Analyst
Zmot Pro Pvt Ltd. (February 2017- October 2017)
Analyzing client sites for areas that can be improved and optimized
Preparing detailed SEO strategy reports
Identifying powerful keywords to drive the most valuable traffic
Proposing content ideas for winning blog topics
Analyzing keywords and SEO techniques used by competitors
SEM Executive
Versant Online Solutions Pvt.Ltd (December 2014 - January 2017)
Executing Google AdWords campaigns aimed to generate ticket sales
Assisting team lead to run winning SEM campaigns
Perform ongoing paid keyword discovery, expansion and optimization
Optimize copy and landing pages for Google AdWords campaigns
Research and analyze competitor advertising links
Track, report, and analyze website analytics and PPC initiatives and campaigns
PREVIOUS EDUCATION
TAGORE HIGH SCHOOL
State Board of Secondary Education
SGPR GOV POLYTECHNIC
Diploma in Electronics & Instrumentation Engineering
G.PULLAIAH COLLEGE OF ENGINEERING & TECHNOLOGY
Bachelor of Electronics & Communication
