Gabrielle Albuera
SOCIAL MEDIA MANAGER /
GENERAL VIRTUAL ASSSITANT
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Las Piñas, Metro Manila Philippines 1750
Career objective
Creative and data-driven Social Media Manager with 4+ years of experience developing high-impact digital
campaigns that grow brand visibility, drive engagement, and deliver measurable ROI. Skilled in content strategy,
paid advertising, and community building, with a proven track record of increasing follower growth, engagement
rates, and lead generation across diverse industries.
Core Skills & Expertise
Social Media Strategy & Campaigns | Content Creation (Graphics, Video, Copywriting) | Paid Ads (Facebook,
Instagram, Google PPC) | Community Engagement & Customer Experience | Data Analytics & KPI Tracking | Email
Marketing & Newsletter Campaigns | CRM & Lead Generation | Project & Budget Management
Education & Certifications
Bachelor of Religious Education | Davao Evangelistic Baptist School | 2012
Advanced Digital Marketing & Growth Strategies | Wharton, UPenn | 2023
Fundamentals of Digital Marketing | Google Garage | 2020
Additional Certifications: Content Marketing, Social Media Strategy, Virtual Assistance
Professional Experience
SOCIAL MEDIA MANAGER | GRAPHIC DESIGNER (VOLUNTEER)
FEAST ALABANG NORTHGATE | AUGUST 2022 – CURRENT
Designed and published weekly digital content (graphics, banners, reels, and social media posts) to support
church services, events, and community outreach.
Aligned messaging and visuals with organizational values, strengthening brand identity across Facebook,
Instagram and TikTok.
Collaborated with ministry leaders to plan seasonal campaigns, increasing engagement from the community
by promoting events and activities.
Enhanced audience connection by creating inspiring, visually engaging posts that encouraged participation
and attendance.
SOCIAL MEDIA MANAGER (PART TIME / FREELANCE)
UR MEDIA AGENCY | MAY 2023 – OCT 2024
Designed and executed data-driven campaigns that boosted client follower growth by 75% in 6 months.
Managed paid ads with a 4× ROI, optimizing targeting and creative assets.
Produced trend-driven content (Reels, TikToks, graphics) that lifted engagement by 25% YOY.
Partnered with clients as a consultant, providing actionable insights that improved lead conversion rates.
MARKETING & SOCIAL MEDIA MANAGER (FULL TIME/ FREELANCE)
GOLDFISH & CO. | AUG 2021 – MAY 2023
Built and managed full-funnel social campaigns across Instagram, Facebook, and LinkedIn, expanding reach
by 35%+.
Collaborated cross-functionally with sales and PR teams to ensure consistent brand messaging.
Established partnerships that grew campaign reach by 20%.
DIGITAL MARKETING (PART TIME/ FREELANCE)
SUMMER RONA – SUMMERTIME ENTERTAINMENT | DEC 2021 – JAN 2023
Balanced dual roles supporting client engagement and brand marketing initiatives.
Grew community engagement by 15% in 4 months through event-driven campaigns.
Designed newsletters for 5,000+ subscribers, sustaining audience retention.
Managed company website updates, improving user experience.
CLIENT SUPPORT (FULL TIME/ FREELANCE)
PLATINUM FILINGS | NOV 2022- JAN 2024
Acted as primary client liaison, achieving a 95% satisfaction score.
Streamlined service workflows, reducing turnaround time by 30%.
Strengthened CRM usage to improve client data integrity and reporting.
