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GABRIELLA GASPARINI
Senior Content Manager with 9 years of experience across copywriting, content strategy, and SEO.
My diverse client portfolio spans luxury brands like American Express, Luxury Gold, and BMW;
retail giants like Primark and TKMaxx; and FMCG leaders like Samsung and P&G.
As a certified Data Technician, I combine data-driven insights with creative expertise to deliver
impactful results. My strong project and line management skills, coupled with a proactive attitude
and keen attention to detail, earned me the Employee of the Year Capability Award in 2022 and a
shortlist in 2023
Recognised as a future leader in the industry, I won the prestigious Publicis Next Generation Board
Leadership contest in 2023 and was admitted to Google’s Strive AI Labs programme in 2024.
EXPERIENCE
Publicis Media, Starcom, London — Senior Content & SEO Manager
2021 - PRESENT
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Line Manager: overseeing a team of 3 copywriters
European Project Manager: overseeing Content strategy, Content production
and SEO across the UK, Spain, Germany, Italy and France
Digital PR and Outreach Manager: planning, writing, pitching and tracking
content marketing campaigns for The Travel Corporation, Primark and P&O
Copywriter: including blog content, newsletters, articles, media pitches,
metadata, PLPs, PDPs, website content and award submissions
Editor: proofreading, building TOV guides, creating case studies
Freelance Content & SEO Copywriter, London — SEO Copywriter
2019 - 2021
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Producing SEO Content for various clients: Red Racoon, Goodrays, DH
Office, Guido Castagnoli, ScarFilm, Prohibition Partners, 1883 Magazine,
Agora Digital Art; Hundred Heroines; R&R Music Records, Lakeside Synths
Women’s Officer & Trustee, Birkbeck University of London
2019 - 2020
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Responsible for all student communications: managing the students’ union
social media accounts, organising workshops, talks and activities, and
budgeting costs for the year
Board of Trustees Member, attending board meetings with University leads,
overseeing financial and strategic plans for the year and liaising
between students and University management.
Certified Student Mentor by the University, providing pastoral care,
assignment feedback, and career support to students
VCCP, London — Advertising Copywriter
2016 - 2018
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Copywriter: for Compare the Market, easyJet, BMW, Tango, Muller,
Transport for London (Tfl), TK Maxx
Radio and TV script writer: for Compare the Market
Social Media writer: for Compare the Market, TK Maxx
BBH, London — Advertising Copywriter
2016 - 2016
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Copywriter: across various clients including Tesco, Axe (Lynx), KFC, and
Levi’s
EDUCATION
Multiverse — Level 4 Data Technician (2022)
Birkbeck, University of London — MA Philosophy (2019)
Central Saint Martins, UAL — BA Media Communications & Design (2015)
AWARDS
Publicis Media - Next Generation Board Future Leader (2023)
Publicis Media - Employee of the Year Award Shortlist (2023)
Publicis Media - Employee of the Year Capability Award Winner (2022)
Young Digital Leader Awards - Young Leader Shortlist (2016)
One Club Creative Bootcamp - Creative Team Winner (2014)
TOOLS
Microsoft Suite ✦ Advanced Excel ✦ Word ✦ PowerPoint ✦ Google Drive ✦
Google Spreadsheets ✦ Google Docs ✦ CMS Systems ✦ NetBase Quid ✦
Google Analytics ✦ Google Search Console ✦ Google Mobile Certification
(ID:-) ✦ Semrush ✦ Ahrefs ✦ Figma ✦ Adobe Suite ✦ InDesign ✦
Photoshop ✦ Illustrator ✦ Adobe XD ✦ Premiere Pro
SKILLS
Copywriting ✦ SEO ✦ Web Content Production ✦ Copy Editing ✦ Digital
PR & Outreach ✦ Content Strategy ✦ Media Pitching ✦ Project Management
✦ Line Management ✦ Data Analysis ✦ Keyword Research ✦ Storytelling ✦
Presenting ✦ Pitching ✦
Script Writing ✦ Graphic Design ✦ Art
Direction
LANGUAGES
Native English ✦ Native Italian ✦ French - High B1 Level
