Gabriela Rivera

KPI and Content Campaign OUTLINE Subject: Online Clothing Retailer GOAL 1 Raise Website Traffic ● ● ● S: Raise Website Traffic Using Social Media Landing Pages ○ This will connect social media followers to the website. M: Raise Website Traffic Using Social Media Landing Pages by 30% ○ Use three social media platforms (Pinterest, Instagram, Youtube) A: Raise Website Traffic Using Social Media Landing Pages by 30% ○ This goal is attainable if the following is acquired: ■ Having engaging content that leads the viewer to landing page links. ■ Having appropriate link areas: ● Instagram: Profile, Post ● Pinterest: Profile, Post ● Youtube: Profile, Video ■ Placing best performing offers and products on the landing page. ■ The best tool for this goal is LinkTree. ● R: Raise Website Traffic Using Social Media Landing Pages by 30% using top engagement pathways ○ Tactics Include ■ Using the best landing tool. ■ Placing links in the appropriate areas. ■ Having engaging content paired with that link: ● Instagram: Carousels, Call to Actions ● Pinterest: Engaging Graphics, Popular Content ● Youtube: Popular Content, High Video Quality ● T: Raise Website Traffic Using Social Media Landing Pages by 30% using Top Engagement Pathways for Three Weeks ○ This approach will be active for three weeks however the campaign method will continue if it surpasses traffic goals. GOAL 2 Raise Brand Awareness ● ● ● S: Raise Brand Awareness with Instagram Reels ● The clothing in these Instagram reels is from the most liked posts. M: Raise Brand Awareness with Six Instagram Reels ● Minimum 10K views and 30K likes per reel which can be achieved through hashtags associated with groups no more than 60K uses. ● The six Instagram reels will be divided into two per influencer. A: Raise Brand Awareness with Three Instagram Reels ● This goal will be attainable if the following is required ○ Selecting and obtaining 3 influencers following the aesthetic of the online clothing store with adjustable compensation. ○ Advising to post in the following high Instagram reel social engagement timeframes ■ Friday 1PM, Saturday 7PM, Sunday 4PM (According to Influencer marketing Hub) ○ Communicate with influencers on engagement approaches and provide hashtags and popular Instagram reel fashion trends. ● ● ● The best tools for this goal would be Hashatit, Hubspot, and HypeAuditor. R: Raise Brand Awareness with Six Instagram Reels through Top Instagram Marketing Tactics ○ Tactics include: ○ Following engagement approaches by sending clothing chosen by influencers, sending surveys for them to depict what they feel are the clothing’s best qualities, and continuing such business relationships with new pieces and/or sales in order to make marketing tactics evergreen. ○ Medium instagram reel related hashtags (#fashioninfluencer, #style, #explorepage etc.) ■ (According to Hashashit) T: Raise Brand Awareness with Six Instagram Reels with Top Instagram Marketing Trends for Two Weeks ○ This approach will be active for two weeks however the campaign method will continue if it surpasses view and likes goals. GOAL 3 Increase Sales ● ● ● ● ● S: Increase Sales using Email Marketing M: Increase Sales by 30% using Email Marketing ○ 30% of the existing profit should increase by targeting products of top performance. A: Increase Sales by 30% using Email Marketing ○ This goal is attainable if the following is acquired. ■ Apply engaging and relevant email design in order to attract existing customers. ■ Create a sufficient sales funnel that has back-to-back offers. ■ Offers should increase in value from the beginning to end (Profit Ladder Method). ■ Follow links with Product Page, Upsell Page/s, Thankyou Page. ○ The best tools for this goal would be Canva, Hubspot CRM, Hubspot Email Marketing, and Bitrix24. R: Increase Sales by 30% using Email Marketing and implementing Top Digital Marketing Tactics ○ Tactics include: ■ Use sufficient Email Marketing tools like Hubspot or Sendpulse. ■ Use top CRM software to track customer action best for B2C Sales. ■ Use matching graphics and buyer persona tone to increase conversion rate. ■ Send emails with preheader, personalization in the email body, referral link with a discount offer. ■ Send Emails on high activity time frames ● Tuesdays 1PM-12AM, Saturdays 1PM-12AM (According to GetResponse) T: Increase sales by 30% using Email Marketing and Implementing Top Digital Marketing Tactics by Three Weeks. ○ This approach will be active for three weeks however the campaign method will continue if it surpasses sales goals. Intro to Marketing Campaign Project Subject: Clothing Retailer GOAL 1 Raise Website Traffic Using Social Media Landing Pages by 30% using Top Engagement Pathways for Three Weeks KPI’s ● ● ● Landing Page Conversion Rate Lead to Customer Percentage Traffic Source GOAL 2 Raise Brand Awareness with Six Instagram Reels with Top Instagram Marketing Trends for Two Weeks KPI’s ● ● ● Number of Likes Number of New Followers Number of Views GOAL 3 Increase sales by 30% using CRM software and Implementing Top Email Marketing Tactics for Three Weeks. KPI’s ● ● ● Email Marketing Conversion Rate Number of New Subscribers Number of Upsales and Cross-sales