GABRIELA PARK
EXPERIENCE
Jan 2020 -
Btwn - Mobile app startup
Current
Marketing Director
• In charge of Marketing and Partnership for North America.
• Developed, implemented and monitored social media content and campaigns of
awareness for the startup.
• Trained brand ambassadors to educate their audience about the new software.
• Developed and implemented email drip campaigns that generated qualified leads
and customers.
• Trained and managed new employees in the sales and marketing team.
Jun 2019 -
Softescu - Software development company
March 2020
Business development
• Supported North America Marketing and Sales operations for a digital product development
startup.
• Completed dozens of RPFs, due diligence questionnaires and maintained customer
relationships.
• Key wins: submitted 10 complex RFP responses and won 2 in the first 2 months,
totaling over $450K.
• Developed and implemented a new sales process for a more effective RFP
response, which helped cut down on time and resources spent on RFPs.
Jun 2019 -
OpenStory - Content marketing SAAS
Jan 2020
Marketing Manager
• Successfully brought to market the startup by developing a comprehensive
business plan and strategy for launching.
• Drafted the go-to-market strategies and user personas.
• Organized and supported participation to local accelerators and pitch contests.
Jun 2018 -
Fareva
Jun 2019
Wholesale Assistant
• Supported North America Sales team of 7 and SVP of a $1.4B (revenue) French
cosmetic manufacturing company.
• Responsible for maintaining the pricing records and reconciling all North
America's wholesale orders.
• Migrated paper PO's and Price Sheets into Shared Drives to save hours of manual
work.
SKILLS
EDUCATION
Content Writing
Adobe Suite
Basic Graphic Design
Google Suite
Hubspot CRM | Salesforce
SEO
Linkedin Sales Navigator
Email marketing
Instagram Ads
Facebook Ads
Google Analytics
Influencer Marketing
2014 • National Academy of Economic
Studies, Bachelor of Science, Business
Management
Languages:
English, Spanish, Romanian, French
- • Manhattan, NYC •-• Linkedin
