GABRIELA
GONZÁLEZ
PROFILE
Experienced Marketing Project Manager with (4+) years of experience and a
background in Digital Marketing. I would emphasize my core strengths as being
highly organized, problem-solving, goal-oriented, and adaptable to changing
demands. I have a positive attitude toward teamwork and good interpersonal skills.
EXPERIENCE
CONTACT
--Remote Worker
GMT-3
SKILLS
Project Management
Monday
Asana
Click-up
Teamwork
Marketing Strategy
Google Ads
Meta Ads
Sales Funnels
Inbound & outbound
Marketing
Data visualization
Google Docs
Metricool
Website
WordPress
Wix
Email Marketing
Follow-up Boss
Klaviyo
LANGUAGES
Spanish
English
Japanese
TremGroup, Marketing Manager
NOV 2021 - PRESENT
Guided onboarding meetings with new clients and developed their online brand.
Managed 10+ client accounts from marketing, paid media, and website operating perspectives.
Managed each account from inception to completion and nurturing.
Maintained open communications with clients to identify needs and evaluate potential business
solutions to provide.
Guided the execution, and evaluated the performance, of paid media and social marketing
strategies.
Managed creative and development teams to build and deliver functional websites to our clients.
Used CRM system to ensure proper client and project documentation, internal tracking, and
reporting.
Recommended the implementation of a work management tool (Monday) to organize every task
and collaboration between teams, improving traceability.
Redesigned the Management area's workflow transversally.
Learned to use the product (a website building and lead generation platform) in order to properly
address clients' inquiries.
Maintained active communications with team members through Slack.
Metaads, Marketing Manager
APR 2021 - OCT 2021, 7 M
Tracked the paid media budget of each client to ensure the scope of work.
Reviewed paid media strategy with the team members and made recommendations to optimize
and improve the performance of the campaigns.
Collaborated with team members to optimize campaigns based on client feedback and monthly
findings.
Performed demos and guided discovery meetings with clients.
Developed inbound marketing strategies to support the performance of our client's social media
presence.
Ensured fluent communications between team members to maintain alignment with the scope of
work.
Maintained communication with team members through Slack.
Organized work tasks and deliverables using Asana.
ISS Manufacturing, Marketing Manager
DEC 2019 - FEB 2021, 1Y 3M
Guided the development of a marketing strategy focused on brand awareness for positioning.
Made sure all the tasks and deliverables involved were handed on time.
Supported and ensured team members meet deliverables and deadlines.
Increased the traffic directed to the website by 40% with SEO optimization.
Proposed and implemented the use of Click-up for task management, process definition,
organization, and time optimization.
Ensured fluent communications between team members to maintain alignment with the scope of
work.
GLAM&CO, Brand Manager
SEPT 2018 - DEC 2019, 1Y 4M
Defined the Social Media Strategy and supervised the deployment on Instagram / Facebook /
Website with a focus on generating sales and positioning in the market.
Engaged target markets with focused content strategy and special events achieving increased
interaction and positioning.
Developed special campaigns, and analyzed customer data using Google Ads.
Managed a creative team of graphic designers and copywriters in alignment with the goals and
needs of the marketing department.
Increased the traffic directed to the website by 50% with an SEO strategy over a period of 5 months.
Used tools like TeamWork and GSuite for tasks tracking and infromation management.
ANINVER, Content & Social Media Manager
MAR 2017 - AUG 2018, 1 Y 6 M
Copywriting and SEO for blog posting and ranking optimization.
Assisted in the development of a Social Media Plan and content grid for Linkedin and Facebook.
Executed Social Media posting.
Analyzed Social Media data to measure our digital strategy and improve results.
Conducted a competition study to identify our weaknesses and points of improvement from a
marketing standpoint.
EDUCATION
Rafael Urdaneta University
2017, Business Engineering
