Gabriela Aragon
MARKETING SPECIALIST
El Salvador | - |-| linkedin.com/in/gabrielaaragoniraheta/
Professional Summary
Highly creative and data-driven Marketing Specialist with over 10 years of experience in solving problems and exceeding
aggressive business goals through expert lead generation, customer satisfaction and growth marketing management. Proven
track record of leading projects and teams to translate market trends and consumer insights into actionable plans that deliver
exceptional ROI. Seeking to leverage my expertise to elevate your organization's marketing efforts and drive sustainable
business expansion.
Skills Summary
Remote Work | Problem Solving | Digital Marketing | Growth Marketing | Sales Management | Data Analysis | Brand
Development | Social Media Management | Campaign Management | E-mail Marketing | Paid Ads | Loyalty Programs | Budget
Allocation | E-commerce | Video Editing | Creativity | Self-Discipline | Organization | Communication Skills | Adaptability
Professional Experience
SENIOR SALES CONSULTANT
Ethnix Group
Remote Work | Nashville, USA
08/2020 - Present
• Conducted KPI analysis using Power BI and Microsoft Excel translating complex data insights into actionable
recommendations to drive improvements.
• Implemented RFM loyalty programs, resulting in a 7% increase in customer retention and a 35% growth in average
transaction value.
• Successfully managed a budget of 150K, allocating funds effectively to achieve maximum ROI across various marketing
and sales initiatives.
• Collaborated with UX design team to create wireframes and interactive prototypes using Figma to design user-friendly
interfaces focused on enhancing website and app usability.
MARKETING MANAGER
Pyramid Corporation
02/2018 – 08/2020
• Developed and executed comprehensive digital marketing campaigns, resulting in a 15% increase in organic traffic and
a 5% boost in conversions through SEO and SEM strategies.
• Continuously optimized Social Media Campaigns on Facebook and Instagram based on performance data such as CTR
(Click-Through Rate), CPA (Cost Per Acquisition), and ROAS (Return on Ad Spend), achieving data-driven decisions for
better results.
• Formed strategic alliances with key industry partners, leading to a 30% increase in referral traffic.
• Orchestrated successful email marketing campaigns, achieving an average open rate of 25% and a click-through rate
of 4%.
MARKETING AND SALES MANAGER
Disenarte
09/2016 – 02/2018
• Drove e-commerce growth through innovative strategies, contributing to a 60% increase in online sales.
• Led a team of 12 marketing and sales professionals, fostering a collaborative environment and achieving 40%
improvement in team productivity.
• Created visually engaging video content using Premiere Pro to maximize click-through rates and conversions.
QUALITY ANALYST
Avianca
06/2012 – 09/2016
• Audit the correct invoicing of B2B customers for Avianca Cargo's business.
• Protecting the company's revenue through detailed quality control in the tax payment process.
Education and Certifications
• Master of Business Administration (MBA) | Antonio de Nebrija University| Madrid, Spain | 2016
• Bachelor’s Degree in Marketing | José Simeón Canas (UCA) University | San Salvador, El Salvador | 2013
• Specialization: Digital Marketing Specialist | Crehana | Online | 2022
• Specialization: UX Design Specialist | Crehana | Online | 2023
Technology Skills
• Microsoft Office: Excel, Word, PowerPoint, Outlook
• Specialized: Power BI, Salesforce, Google Search Console, Google Analytics, SAP, SEMrush, Ahrefs, Screaming Frog,
Premiere Pro, After Effect, Figma
• Adapts quickly to new and changing technology
Remote Work Setup
• Collaboration tools: Slack, Trello, Zoom, Teams, Google Meet, Google Drive, Dropbox, Asana, Skype
• High-speed internet connection
• Fully equipped home office with dual monitors and ergonomic furniture
• Noise-cancelling headphones and high-quality microphone
Languages
• Spanish (Native)
• Fluent in English (Bilingual Proficiency)
• Proficient in Portuguese (Intermediate level)
