GABRIEL MILLER
Director | Marketing | Digital Product Marketing | Digital Transformation-, (-
https://www.linkedin.com/in/gabrielmillerperez
Mexico City, Mexico.
EXECUTIVE SUMMARY
Head of Marketing, Sales & Product | Dynamic Leader with 17+ Years of Experience.
Fortune 100 companies and startups, including Microsoft, General Motors, and Nokia. My expertise
lies in driving consumer-centric digital products, implementing growth marketing strategies, and
developing long-term marketing plans. With strategic vision, I ensure impactful execution and foster
collaboration across cross-functional teams and external partners to drive customer growth.
Agile leadership across diverse large product
teams.
Global Digital Product Management.
B2C, B2B & B2B2C Growth Marketing
Strategy.
Partnerships Google, Amazon & Microsoft.
Profitable P&L management.
Analytics team Management and
implementation.
PROFESSIONAL EXPERIENCE
General Motors, Mexico City, Mexico
-
Technology & Vehicle Manufacturing.
Head of Marketing C. America & Caribbean,-
Led marketing, product marketing, pricing, and portfolio strategy for Chevrolet and Cadillac across 14
countries. Accelerated the EV strategy, emphasizing system enablement and regulatory compliance.
Successfully spearheaded the rapid global launch of electric vehicles, leading cross-functional
teams across markets. Orchestrated system development, established key partnerships, ensured
regulatory compliance, and optimized logistics and infrastructure all within an impressive 6.
Achieved an all-time 3X EBIT in 2023 by optimizing marketing, partnerships, spending, incentives,
and pricing strategy.
Head of Product, Sales & Marketing Connected Customer Experience,-
Management of sizable technical teams for 20+ cutting-edge digital initiatives. Orchestrated the
promotional approach, customer relationship management, advertising, revenue operations,
alliances, and gatherings, establishing unprecedented benchmarks.
Spearheaded product management for geographically dispersed, multifaceted technical teams
and strategic alliances, resulting in the successful launch of over 20 cutting-edge digital products.
This achievement positioned GMM as a leader in innovation within the market.
Developed a growth marketing strategy for digital products, achieving a 4X increase in paying
retention, acquisition, brand loyalty, ARPU, and reduced churn rate.
Pioneered a global standard for vehicular network integration, resulting in a 150% increase in
connected vehicle adoption, with over 250,000 active users.
HMD Global (Nokia), Miami, Estados Unidos
-
Global Start-Up Relaunching Nokia Smartphones
Marketing Operations Manager,-
Orchestrated marketing strategy and growth operations across 20+ countries, collaborating with
agencies, retailers, e-commerce platforms, mobile operators, and distributors. Achieved rapid regional
expansion.
GABRIEL MILLER
Director | Marketing | Digital Product Marketing | Digital Transformation
Revitalized the Nokia smartphone brand across 20+ countries, orchestrating successful regional
marketing campaigns. Negotiated expansions in e-commerce, retail, and carrier operations
throughout North and South America. Established a high-performing sales team of over 500
members, resulting in the sale of 4 M+ units and positioning the brand among the top 5 players.
Orchestrated the creation of four US market-specific products for carriers AT&T, Cricket, and
Verizon in China, resulting in 3M+ units sold, positioning the region as the largest market.
Microsoft, Mexico City, Mexico
-
Top Tech Company
Partner Marketing Manager,-
Managed digital transformation, e-commerce, subscription models, and retail marketing strategy for
25+ retailers & 20K+ stores across digital products including Xbox, Windows, Office & Azure.
Innovated marketing strategies, forged strategic partnerships, optimized advertising campaigns,
led sales teams, orchestrated large-scale events, facilitated customer education, and developed
Xbox platforms, resulting in an unprecedented 70% market share.
Developed Play & Learn broadcasting studio platform, setting global best practices and achieving
80M+ views. This initiative significantly fostered community engagement and led to a remarkable
130% growth in digital subscriptions.
Blockbuster & GameRush, Mexico City, Mexico
-
Entertainment Company
Brand & Marketing Manager, 2009
2013
customer experiences, executing growth marketing strategies, and driving digital transformation.
Successfully positioned the company as the #1 retailer in Mexico.
Innovated by partnering with Federacion Mexicana de Futbol, Pumas, Sony, Microsoft, and EA
(Electronic Arts) to create the largest digital tournament in LATAM with a 300% sales growth.
EDUCATION
Marketing Bachelor Degree 2008
Tecnológico de Monterrey (ITESM), Mexico
City, Mexico.
Masters Digital Marketing 2016
Tecnológico de Monterrey (ITESM), Mexico
City, Mexico.
Masters Digital Transformation 2014
Kellogg School of Management, Illinois, US.
Scale Agile Certification 2022
General Motors, Michigan, US.
LANGUAGE
Spanish, English.
4 General Motors President's Awards - awarded top from-.
- awarded for the Marketing Strategy
