Gabriel Eikwu

GABRIEL INALEGWU EIKWU SOCIAL MEDIA MANAGER- -. https://www.linkedin.com/in/gabrieleikwu/ Abuja, FCT, Nigeria https://gabrieleikwu.com/ PROFESSIONAL SUMMARY A highly creative and results-driven Social Media Manager with 5+ years of experience in developing and executing successful social media strategies. Proven ability to increase brand visibility, engagement, and conversions through targeted campaigns across various platforms. Expertise in content creation, community management, paid advertising, analytics, and social listening. Possesses a strong understanding of current social media trends and best practices, with a passion for staying ahead of the curve. Adept at collaborating with cross-functional teams to achieve marketing objectives and deliver exceptional results. SKILLS Content Creation | Social Media Strategy | Analytics and Reporting | Audience Engagement | Platform Expertise (FB, IG & TikTok) | Graphic Design | Copywriting | Paid Advertising | SEO Knowledge | Project Management | Collaboration | Basic Video Editing | Research Skills EXPERIENCE SOCIAL MEDIA CONSULTANT (FREELANCE) Jan 2022 - present | Affluencia Consults, Abuja, Nigeria • Develop and execute visually compelling social media content strategies for clients across various platforms, driving increased engagement and brand visibility. • Design high-performing social media posts, advertisements, and digital campaigns tailored to specific client objectives and target audiences. • Collaborate closely with clients to understand their unique social media goals, ensuring visual content aligns seamlessly with their overall marketing strategy. • Produce a wide range of engaging visual assets, including graphics, infographics, and short-form videos, to maximize social media reach and impact. • Continuously monitor social media feedback and analytics to optimize visual content effectiveness and maintain consistent brand messaging. MEDIA LEAD Sep 2018 - Jan 2023 | Swivel Codes Limited, Abuja, Nigeria • Spearheaded end-to-end social media advertising campaigns, significantly increasing impressions, click-through rates, and conversions. • Conducted in-depth audience research and developed detailed user personas to inform targeted content strategies and maximize follower engagement. • Designed impactful social media graphics and visual assets, resulting in a 20% increase in campaign engagement. • Analyzed social media metrics and performance data to optimize content strategies, achieving a 15% boost in overall conversions. • Led the rebranding of multiple client social media accounts, revamping profiles, visuals, and messaging to align with evolving business goals and brand guidelines. EDUCATION ADVERTISING AND E-COMMERCE ON TIKTOK Aptly | 2025 TIKTOK FOR BUSINESS Aptly | 2025 GETTING STARTED WITH TIKTOK Aptly | 2025 GOOGLE UX DESIGN CERTIFICATE Coursera | 2022 BACHELORS IN ENGINEERING Delta State University, Abraka, Delta State, Nigeria | Graduated in 2015