FRIA MAE L. TRAJANO
Virtual Marketing Specialist | Social Media Manager | Customer Support & Creative VA
Multifaceted and resourceful remote professional with 7 years of experience
combining digital marketing, social media management, customer service
support, and virtual assistance. Adept at managing end-to-end campaigns,
creating engaging content, designing graphics, and providing client-facing
support across various industries. Proven ability to wear multiple hats—from
project coordination and content strategy to handling inquiries, scheduling,
and CRM management. A creative problem-solver with strong
communication skills and a commitment to delivering high-quality output in
virtual work environments.
VIRTUAL WORK EXPERIENCE
Marketing Lead & Project Administrator
Xurpas Inc. | March 2023 – Present
SKILLS
Digital Marketing
Project Management
Social Media Marketing
Spearhead end-to-end marketing strategy and execution
across digital campaigns, SEO, content marketing, social
media, lead generation, and brand development, targeting
B2B enterprise and government clients.
Lead project management initiatives for high-impact digital
assets, including the development of corporate websites,
landing pages, and marketing collateral in collaboration with
cross-functional teams.
Oversee planning, setup, and performance of Google Ads and
email marketing funnels, aligning with business goals and
sales pipelines.
Manage marketing operations, including vendor coordination,
content calendars, creative briefings, campaign reporting, and
stakeholder communication across multiple business units.
Serve as strategic point of contact between marketing,
product, sales, and executive leadership, ensuring timely
project delivery, consistent messaging, and brand alignment
across all initiatives.
Social Media Management
Customer Support
Virtual Customer Service Officer
Copywriting
Filbake Corporation | July 2019 – Present
Graphic Designing
Lead Generation
Web Research
Email Marketing
Event Management
CONTACT
Manage online customer interactions for 130+ company
stores. Responsibilities included handling sales inquiries,
processing orders, managing promotions, coordinating
deliveries, and resolving customer issues.
Develop and implement online protocols and flows for various
processes such as orders, reservations, deliveries, product
information, pricing, store locations, complaints handling, and
franchise inquiries.
Collaborate with cross-functional teams including Area
Managers, Marketing, Sales, and HR to ensure brand
consistency and process efficiency.
Social Media Manager
Sonic VA | July 2020 – November 2024
--
Aklan, Philippines
Manage clients' social media accounts and build content
calendars.
Research content topics, create social media copies, and
design posters.
Moderate comments, apply engagement strategies, and
interact with audiences.
Track analytics, grow followers, increase engagement, and
generate sales.
VIRTUAL WORK EXPERIENCE
Virtual Assistant & Lead Specialist
Mike Gyulai | November 2020 – May 2021
Manage client's Instagram account.
Manually search and generate leads of IG influencers based
on client's criteria.
Send invitations and messages to potential leads.
Create and update records and databases for lead
generation.
Publish posts and features of partnered influencers on the
client's Instagram account.
Virtual Assistant & Lead Specialist
Gomez Media | August 2020 – January 2021
TOOLS
Manage client's Instagram account.
Manually search and generate leads of IG influencers based
on client's criteria.
Send invitations and messages to potential leads.
Create and update records and databases for lead
generation.
Publish posts and features of partnered influencers on the
client's Instagram account.
Social Media Manager & Appointment Setter
Meta Business Suite
Canva
Hubspot
Lark
Slack
ChatGPT
Google Gemini
Financial Advisor | September 2018 – February 2020
Create social media content to drive attention, traffic, and
sales.
Attend to online inquiries and engage with potential clients.
Present products and proposals to prospective clients.
Generate and qualify lead prospects.
Schedule sales appointments and manage client
interactions.
CORPORATE WORK EXPERIENCE
Checkout Supervisor & Subject Matter Expert
Puregold Price Club Inc. | August 2017 - September 2018
Managed and supervised checkout operations and staff,
including scheduling manpower.
Monitored customer flow, ensured satisfaction, and resolved
transaction issues and complaints.
Trained and evaluated new supervisors and managers on
checkout protocols and processes.
Technical Support Representative
Transcom - Comcast | November 2016 - April 2017
Answered incoming calls to support customers with
technical issues, upgrades, billing, and technician requests.
Maintained records of customer interactions using a CRM.
Guest Service Associate
Royal Suites Condotel | May 2015 - January 2016
EDUCATION
Assisted hotel guests throughout their stay, including checkin/check-out and room assignments.
Handled reservations and collaborated with hotel staff to
ensure guest satisfaction.
Bachelor of Arts in English
Aklan State University
Front Office Associate
A.Y-
Fairways & Bluewater Newcoast | May 2014- April 2015
Provided assistance to hotel guests during their stay,
managing check-in/check-out, room assignments, and
registration.
Handled reservations and worked with hotel staff to maintain
high service standards.
