Fria Mae Durac

FRIA MAE DURAC I've been Online Marketing specialist for 12 years. I can develop, create and execute various online strategies. I have helped business’ websites become more user-friendly which results in an increase in their traffic and gives them a strong market position for their products/services. Contact Information Skype Name: friamae.durac Email:- Educational Background College Degree Major : School: Address: Graduation Date : Bachelor of Science in Computer Science STI College Joefelmor Bldg, Mortola St., cor. J. R. Borja St., Cagayan de Oro City April 2012 Work Experience Senior Online Marketing Specialist | SEO Technical @ Syntactics INC August 2010 - Present Responsibilities: SEO Technical Task | Developer ● ● Landing Pages Creation using Wordpress, Squarespace and WIX Wordpress website updates (content, add pages, organize categories) ● ● ● ● ● Wordpress Plug.ins (Divi theme, Yoast SEO, all in One SEO) Squarespace (created landing pages, update content, organise pages, add plug.ins) FTP, Cpanel updates Mailchimp Integration Image slicing and add codes SEO Specialist | Local Listing | Graphics ● ● ● ● ● ● ● ● ● ● ● Website analysis and recommendations Keyword Research On-page optimization Off-page optimization Social Media Marketing Custom Report Creation for Campaigns Progress Basic Editing of Audio Files (like merge, cut and join - using online free tool) Basic Image Editing Craigslist postings and Marketing. Researcher Virtual Assistant Task (handle emails, Calendar Management, Appointment Scheduling, File Storage & Organization Tasks) E-commerce Specialist ● Knows these following ecommerce platforms; WIX, Squarespace, Shopify, Weebly, Magento and more. ● Product Listing – Adding new inventory, updating existing listings, and correcting mistakes. ● ● ● ● Product research. managing products on , including planning and listing Conduct keyword research, analysis and keyword expansion for clients Learn and understand client’s business and competition. Ability to understand client goals and being able to meet those goals ● Assist all internal parties to understand product deliverables and provide support to all activities on ecommerce platforms and ensure satisfaction of customer at all times. ● Analyze online experience of customer and recommend improvements to same and assess effectiveness of all key metrics and monitor all vendor service level agreement to ensure optimal quality of services to customer. Supervise all product design and ensure compliance to all product guidelines and coordinate with Direct Channels and improve all market strategies and incorporate latest technology in same and provide optimization in product search. ● ● Prepare plans for ecommerce infrastructure team for all worldwide sites and coordinate with engineering and technical product managers to prepare timeframe for projects. ● Prepare reports and maintain track of all activities on websites, perform tests and assist in all website conversation and recommend improvements in strategies to increase customer retention and design site content. Online Marketing Local Listing Specialist @ Syntactics INC. June 2010 - Present Responsibilities: ● ● ● ● ● ● ● ● ● ● ● ● ● Website Analysis Analyze the Google+ Local Page and provide a detailed recommendation Keyword Research Creating a recommendations to improve business presence Make sure the accuracy and consistency of the NAP information Make sure there's an accuracy and consistency in online listings Ensure An Appropriate Link Strategy Develop strategies to improve the rankings on Google Local Search Results Research for Google My Business Updates Manage projects, making sure that they are on the right track Responsible in delivering the progress report on time Communicate with the clients and assist project requirements Conduct training about how local listing works on a business SEO Specialist | SEO Consultant | Link Builder @ Syntactics INC. June 2010 - Present Responsibilities: ● ● ● Site Analysis Keyword Research Competitor Analysis ● On-page optimization (sitemap, 301 redirects, Meta tags update, WMT, Analytics, Webmaster Tool, etc) ● Off-page optimization (Link Wheel Creation, Classified Ads, Forums, Social Bookmarking Submissions, Article Submissions, Press Release Submissions, Groups Submissions, Blogs Submissions, Blog Commenting, infographics submissions, slide shares, image ads postings, Local Listing Directories Submissions, Niche Directories Submissions, General Directories Submissions) ● Maintaining and improving the website's rank on search engines ● Knowledgeable in search engine optimisation strategies ● Maintaining and improving the website's rank on search engines ● Make sure to get updates from search engines - Google, Yahoo and Bing ● Social Media Marketing (Optimise profiles like, Facebook, LinkedIn, Twitter, Google+, Pinterest) ● Preparation of all reports for customers (Weekly / Monthly, Keywords rankings and Google Analytics Traffic Reports) ● Researcher On the Job Training @ Syntactics INC. March 2010 - June 2010 (3 months) Responsibilities: ● ● ● ● ● ● ● Social Bookmarking Submissions Groups Submissions (Google Groups, Yahoo Groups) Classified ads Blog posting Link exchange Forum Postings Blog Commenting Skills ⮚ Keyword Research ■ ■ ■ Relevance Authority Volume Note: Tools are Ahrefs, SEMrush, Google Keyword Planner ⮚ Website Audit ■ Check visitors and monitor your website. ■ Check if the website is secure ■ ■ ■ ■ ■ Check robots. txt and sitemap. Check low quality content. Check page speed. Check mobile compatibility and responsiveness. Evaluate website accessibility. Note: Tools are SEMrush, Ahrefs, Screaming Frog ⮚ Competitor Analysis ■ Identify my competitors ■ Analyze my competitors’ strengths and weaknesses ■ ■ Gather information about my competitors Determine my competitive advantage Note: Tools are SEMrush, Ahrefs, ⮚ Backlink Research ■ ■ ■ ■ ■ Choose the sites to analyze. Select an auditing tool. Get a quick overview. Analyze the details. See what your competitors are doing. Note: Tools are SEMrush, Ahrefs, backlinkwatch ⮚ Onpage Implementation ■ High-Quality Page Content ■ Headers ■ ■ ■ ■ ■ ■ ■ ■ ⮚ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ Image Alt-text Structured Markup Page URLs Internal Linking Mobile Responsiveness Site Speed Blog Posting Guest Posting Local Directories submissions Classified ads Posting Infographics Posting Slide sharing Image ads Posting Forum Commenting Blog Commenting Link exchange Groups Submissions Website updates ■ Wordpress ■ Wix ■ ■ ■ ⮚ Meta Descriptions Link Building ■ ⮚ Page Titles Squarespace Shopify And more Setup Google My Business Page and Create Citations Activities and Seminars: May 10, 2010 Halalan 2010 – Boto Mo Ipatrol Mo Volunteer STI College Cagayan de Oro Boto Mo Ipatrol Mo – CDO Launching Volunteer ABS – CBN, Cagayan de Oro The STI 14th,16thand 17 thNational Youth Convention Atrium, Limketkai Center, Cagayan de Oro July 2009 February 2009, 2010 & 2011 Trainings Conducted: September 4, 2021 THE 2021 COMPREHENSIVE LOCAL SEO TRAINING FOR BEGINNERS via ZOOM Organizations and Affiliation: December 2014 – December 2015 Joint People w/ Goodwill Organization President July 2009 – July 2010 STI College Central Student Government Third year representative References ***Available Upon Request*** SWORN AND DECLARED THAT ALL INFORMATION STATED ABOVE IS TRUE AND CORRECT. Fria Mae Durac APPLICANT