Fredrick Favour

Fredrick Favour NZEKWE OKENNA FAVOUR SUMMARY Seasoned content writer and professional content manager with 7+ years of experience creating and managing SEO-friendly content for various industries and platforms. Skilled Ads expert and digital marketing strategist with 5 years of experience designing and executing content and marketing campaigns that drive traffic, conversions, and customer loyalty. CONTACT INFORMATION Mobile: - Email:-LinkedIn: www.linkedin.com/in/fredrickfa vour Check out my Portfolio EXPERIENCE Africacomicade — Content and Ads Manager February 2024 - ● ● ● Research, Ideate and Create content in the form of Articles, reports, infographics, and images for Press, Newsletters, Websites, and Social media. Overseeing Ad and marketing campaign activities for events and programs Create a content calendar for Press and Media Mass Appeal Magazine — Content Contributor May 2023 - March 2024 ● ● ● Wrote and edited engaging and original articles on various topics related to music, culture, entertainment, lifestyle and workforce Conducted research and interviews to ensure the accuracy and credibility of content Followed editorial guidelines and standards to meet deadlines and expectations Art Report Africa — Lead Editorial Content Writer February 2023 - February 2024 ● ● ● Wrote insightful and compelling editorials on contemporary art issues in Africa Researched and analyzed art trends, events, exhibitions, artists, and critics in the region Pitched editorial ideas to the editor-in-chief and contributed to the editorial calendar Visual Africa — Website Content Manager July 2023 - January 2024 ● ● ● ● Managed and updated the content and design of the website for a leading online platform for African art and culture Created and curated relevant and appealing content for the website, social media, newsletters, and marketing campaigns Implemented content strategy and editorial calendar to align with the brand's vision and goals Monitored and analyzed web analytics and user feedback to measure content performance and identify areas for improvement VisualHQ — Technical Content Writer May 2023 - December 2023 ● ● ● Managed the brand's startup and entrepreneurship newsletter called THE BEAM and organically grew the audience by over 127.46% in 3 months. Researched and analyzed the latest trends and best practices in the tech industry, and created engaging and informative content for the brand's blog, social media, and website, increasing the web traffic by 45.32% and the conversion rate by 12.76%. Used on-page SEO best practices to increase organic traffic to the website by 49% EDUCATION IGNOU, India — Bachelor of Social Work Vignan University — Bachelor of Business Administration SKILLS Content Writing: Articles, Blog Posts, Whitepapers, Case Studies, Press Releases, Landing Pages, Social Media Content, Copywriting. Content Management: Content Planning, Content Calendar Development, Content Publishing, Content Optimization, Content Analytics ​ ommunity Organizing: C Community Building, Community Engagement, Community Management Business Branding: Brand Strategy, Brand Identity, Brand Positioning, Brand Communication Digital Media Strategy: Digital Marketing, Social Media Marketing, Search Engine Optimization (SEO), Pay-Per-Click (PPC) Advertising, Email Marketing SOFT SKILLS ​Research and Analysis ​Teaching and Coaching ​Time Management ​Public Speaking ​Business Management ​ ood listening and strategic G communication skills D-tech Centrix LLC — Content Manager ​ eople Management and P Strategic Leadership December 2022 - May 2023 ​Human Capital Development ● ● ● Managed the content strategy and production for the company’s website, blog, social media, and newsletter. Monitored and evaluated content performance using analytics tools Increased the brand’s visibility and awareness by 39% using content marketing strategies, and social media engagement by 52%. Isaac Writes Company — Professional Academic Research Writer September 2020 - April 2022 ● ● ● Performed extensive and rigorous research on various topics using reliable sources and databases to produce high-quality academic papers for clients that met their specifications and expectations. Edited and proofread papers for clarity, accuracy, and adherence to formatting guidelines. Demonstrated high standards of professionalism and ethics in conducting and presenting research, adhered to the guidelines and policies of the academic institutions and clients - and resolved any issues or queries that arose during the research process. Chitchat Channel — Digital Media/City Representative September 2022 - February 2023 ● ● ● Sold digital advertising solutions to small and medium-sized businesses in various industries. Conducted cold calls, emails, and presentations to generate leads and close deals. Promoted and grew the mini-social media channel audience by 57% in 92 days, and increased overall engagement by 112%. Okendoz Deli — Director of Sales Management November 2021 - June 2022 ● ● ● Led and supervised a team of 11 sales representatives and ensured they met their sales targets. Implemented sales strategies and promotions to increase revenue and customer loyalty. Established and maintained positive relationships with key accounts and potential clients. Impactfield Global Youth Initiative — Community Manager/Lead Administrator ​Story-telling ​HTML 5 and CSS CERTIFICATIONS Certificate of Business Management Training by Tony Elumelu Foundation Digital Marketing for Entrepreneurs by Young African Leaders Initiative Digital Ad Expert on Digital Marketing by Aleph Jobberman Soft-Skills Training by Jobberman Personal Branding and Financial Management Certificate by MoneyWise Institute Fundamentals of Digital Marketing and Management by Google Google AdSense certification & Google Display Ads Entrepreneurship Development and Business Growth by Savvy Fellowship NFT and Blockchain Technology by Future Academy Africa May 2020 - August 2021 ● ● ● Represented the initiative, a youth-based non-governmental organization that advocates for quality education, youth empowerment, leadership development, and charity. Developed strategies to grow and sustain the initiative's network of volunteers, donors, and beneficiaries across different countries. Moderated the initiative's forum, ensuring a safe and respectful environment for all participants; organised and hosted online events such as workshops, webinars, Q&A sessions, and games on other community platforms. Opera News — Content Writer/Creator May 2019 - August 2021 ● ● Generated original and creative content ideas for various categories, such as entertainment, sports, and lifestyle. Wrote catchy headlines, captions, and summaries to attract and retain readers, increasing traffic and engagement by 42%. Latipac Group — Digital Marketing Specialist JANUARY 2019 - JULY 2020 ● ● Planned and executed digital marketing campaigns across multiple channels, including email, social media, and the web Analyzed and reported on campaign performance and metrics using Google Analytics and other tools Entrepreneurship and Business Management by Enterprise Development Centre/PanAtlantic University Master Project in Digital Marketing by Max Business School Fundamentals of Cybersecurity by Heimdal Security Blockchain Development Trainee - NITDA VOLUNTEERING Public Relations Volunteer TEDxBingerville Volunteer - Lions Clubs International Fellow - Young African Leadership Initiative (YALI)