Frederick Iway | Freelancer Resume

Address: 78 Col. Tabada St. Mambaling, Cebu City, 6000, Philippines Phone: -, Email:- Frederick A. Iway Saas SEO Specialist | Senior Technical SEO Specialist | Web Developer I am an experienced SEO Specialist with over 12 years of helping businesses improve their website rankings and drive more traffic. I specialize in managing both on-site and off-site SEO, using marketing strategies that align with the latest industry trends and Google algorithm updates. In addition to my SEO expertise, I have strong leadership and management skills. I have led a team of five professionals responsible for website evaluations, marketing proposals, and monthly campaign reports. We work closely with web developers, content writers, and designers to support projects that involve building or improving client websites. My work has consistently helped businesses grow their online presence and expand their customer base through effective digital marketing. With a proven track record of success, I am confident in my ability to deliver measurable results and help any business strengthen its online visibility. Work Experience Accelerate Agency 03/2022 – 06/2025 Senior Technical SEO Specialist ● Collaborated with clients to define KPIs and develop data-driven SEO strategies aligned with business goals. ● Conducted full technical audits to identify and resolve issues impacting crawlability, indexation, site speed, and overall technical performance. ● Delivered in-depth keyword research and analysis to identify high-intent opportunities mapped to the buyer journey and aligned with competitive landscapes. ● Created detailed content briefs for writers, specifying keyword targets, content structure, search intent, and internal linking opportunities to drive performance. ● Developed strategic link-building plans, including head term anchor text variations to support long-term ranking goals while minimizing over-optimization risks. ● Conducted in-depth keyword research and competitive analysis to identify high-impact opportunities within client budgets and market conditions. ● Developed tailored content strategies based on keyword intent, funnel stage, and ranking feasibility, ensuring content alignment with SEO goals and business objectives. ● Utilized advanced spreadsheet modeling for keyword feasibility analysis and campaign prioritization based on ROI. ● Closely monitored client progression through consistent performance tracking across key SEO metrics and organic visibility indicators. JRNY Digital 06/2024 – 03/2025 Senior Technical SEO Specialist ● Prepare comprehensive client reports using Data Studio or other advanced reporting tools. ● Delegate tasks to technical SEOs, content writers, and link builders to ensure full alignment with strategic goals and deliverables. ● Develop and implement robust SEO strategies for SaaS clients, encompassing on-page optimization, content development, technical SEO, and link acquisition. ● Forecast project workloads and collaborate with the project manager to allocate and plan current and future resources effectively for new client onboarding. ● Perform in-depth keyword research and competitive analysis to map keywords to the customer journey and evaluate ranking potential within budget constraints. ● Lead the training and development of new specialists to maintain high standards of performance and integration. ● Establish client KPIs and design tailored SEO strategies that directly support their business objectives. ● Partner with the client manager to enhance client retention rates and optimize upsell opportunities through strategic presentations. ● Collaborate with the head of operations to continuously improve internal workflows and develop new process innovations. ● Define and execute effective content strategies, identifying priority keywords, content types, and ranking methodologies to maximize organic growth. Freelancer 03/2020 – 02/2024 Technical SEO Specialist ● Run SEO audits and site speed tests to spot and fix issues fast. ● Brainstorm and create blog topic ideas that connect with each client’s audience. ● Boost rankings for key branded and generic keywords in both local and global markets. ● Dig into keyword research and competitive analysis to find new growth opportunities. ● Review and tweak website content, metadata, site speed, and structure — then roll out updates. ● Track website analytics to see what’s working and where we can do better. ● Keep a close eye on search rankings and overall site performance across all major search engines. ● Share project updates and results with the team and management on a regular basis. ● Stay ahead of SEO trends by researching new strategies and tools. ● Apply technical SEO fixes and keep resource pages fresh and up-to-date. ● Build and send out monthly reports on keyword rankings and backlink health. ● Manage Google Analytics and Search Console to keep everything running smoothly. ● Watch over Google Ads budgets and find new keywords to drive more traffic. ● Keep Google My Business profiles optimized and up-to-date. Slater Byrne Recoveries and Parkes BPO 03/2017 - 03/2020 SEO Specialist / Web Developer ● Manage all aspects of our clients' websites. ● Develop visually appealing web pages by creating Photoshop Design Files (PSDs) and Figma Design Files, and converting designs into HTML and CSS. ● Ensure content standards are met and maintain the appearance of websites. ● Improve website rankings and conduct thorough investigations of each website. ● Develop marketing strategies and manage PPC ads. ● Implement and maintain high-quality SEO policies, incorporating them with web content. ● Conduct ongoing keyword research, expansion, and optimization. ● Collaborate with content writers for blog articles and guest post articles. ● Collaborate with offsite or campaign associates to perform Local SEO tasks, such as directory submissions and blog outreach. ● Manage our list of Web 2.0 websites to maximize our clients' online presence. House of I.T. 10/2014 – 03/2017 SEO Specialist / Web Developer ● Manage all aspects of our clients' websites, including www.slaterbyrne.com.au and www.slaterbyrne.co.nz. ● Ensure high website rankings and continuously improve them. ● Conduct thorough backlinks checks and perform full website investigations for each website. ● Develop marketing strategies and manage pay-per-click (PPC) ads. ● Collaborate with content writers to create engaging blog articles and guest post articles. ● Work with offsite or campaign associates to conduct Local SEO tasks, such as directory submissions and blog outreach, for greater online visibility. ● Manage our list of Web 2.0 websites, utilizing them to their fullest potential to enhance our clients' online presence. Smart Traffic SEO 02/2010 – 08/2014 Onsite Department Manager ● Evaluate staff performance and delegate tasks to ensure they are completed effectively. ● Maintain the department handbook and policies, keeping them up-to-date and relevant. ● Prepare and send detailed reports to higher management on the department's progress. ● Manage and enforce sanctions to staff when necessary. ● Work with the team to implement technical SEO strategies for our clients' websites, ensuring high quality of service. ● Collaborate with other departments, including analysis and campaign, to maintain and improve the quality of service provided. ● Lead the team in implementing technical SEO strategies for VIP clients and all escalation tasks. ● Develop and implement strategies for each new service that is rolled out to ensure a smooth transition. ● Consistently meet and exceed targets, and evaluate staff performance incentives at the end of each month to ensure we are on track for success. Education Cebu Institute of Technology University (College) 2001 - 2005 Bachelor of Science, Information Technology References Dexter Lance Mangubat Senior SEO Specialist/Consultant RTC Br. 35, Ormoc City Leyte SHERIFF IV Email:-Phone:- Lucille Fernandez Senior Project Manager/ Senior SEO Specialist Aloguisan, Cebu Email:-Phone:-