Business Development – B2B Sales – Customer Service
Fred G. Sistrunk
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404 Blaise Lane
Delaware, OH 43015
Business development professional with 20+ years inside/outside sales experience across a diverse range of
companies and technologies. Effectively researches leads and identifies prospects in local markets that qualify for
needs discovery and develop into mature sales opportunities. Highly motivated and competitive. Has worked
collaboratively, yet independently, with a strong work ethic and exceptional customer service skills.
AREAS OF EXPERTISE
Online Business Research • Lead Generation • Outbound Cold Calling • Articulate Communication
Appointment Qualifying and Scheduling • Phone Based B2B Sales • Business Development • Negotiation
Accurate Reporting CRM Management • Drip Marketing • MS Office Skills
PROFESSIONAL EXPERIENCE
Holony Media, Delaware, Ohio February 2015 – Present
Business Development Executive
Assisted in launching new digital marketing consultant agency. Sales and operational effectiveness were balanced
ensuring profitable growth and high customer service standards were delivered. Core competencies included: web
design and maintenance, social media marketing, eCommerce and SEO services engaging all aspects of the Internet
marketing process.
Major Contributions:
Executed all sales and marketing strategies for outside sales division.
Established CRM to increase sales, improve sales forecasting, and enhance account tracking on new and
existing clients.
Generated consistent sales pipeline through prospecting and cold-calling resulting in over $1,000,000 new
business revenue and over $84,000 recurring business revenue.
DotX Technologies, Gahanna, Ohio • August 2013 – October 2014
Senior Sales Executive
Provided day-to-day information technology solutions required by small and medium sized businesses to operate at
full capacity. Helped clients assess, design, implement, and support all IT projects necessary for daily operations.
Through intelligent outsourcing, clients were guided in customizing a sensible and proactive IT strategy that achieved
standardization and positive bottom-line results.
Major Contributions:
Developed primary sales management database and executed sales policies, procedures and strategies and
established company’s first outside sales department.
Corroborated the development of various collateral sales materials such as marketing letters, proposals,
service agreements, special brochures and presentations.
Established monthly recurring revenue streams via market introduction of managed services and virtual server
solutions.
Resume
Fred G. Sistrunk • Page 2 • - •-
AHELIOTECH, LTD., Columbus, Ohio • August 2008 – June 2013
Director of Sales and Marketing
Provided scalable information technology solutions to small and medium sized businesses. Forged client
partnerships through the evaluation of the current state of technology, including infrastructure, hardware and
line-of-business applications. Completing this process allowed for the design of a customized technology plan in
alignment with the customer’s long-term business goals. Business development strategies assured company was
well-positioned in the market and continually paired long-term goals with effective sustained performance.
Major Contributions:
Founded company’s outside sales and marketing department
Directed business development, target prospecting, drip marketing campaigns, outside sales, executive
level customer account management and business negotiations
Launched sales initiatives which facilitated the market refinement of three primary service core
competencies
Combined market presence and cohesive identity strategies to empower company’s brand objectives
Ensured successful introduction and market penetration of Monthly Managed Services and Network
Monitoring Solution programs
Outside sales production necessitated the creation of an organized inside sales department
Corroborated the implantation of the company’s strategic and operational plans
Contributed to the development and refinement of company’s vision and growth strategies
Supported the overall process of management decision-making to ensure the organization maximized it’s
short, medium and long-term profitability expectations
Directed and exceeded 100% company revenue growth, each year, beginning year 2008
Annual revenue goal of one million dollars exceeded in year 2012
COLUMBUS OFFICE SOLUTIONS, Columbus, Ohio • 2006 – 2008
Senior Account Executive
Self-directed sales professional responsible for growing business-to-business sales and revenue in assigned
territory and/or vertical market. Offerings included a full-line of office technology solutions ranging from office
equipment, mailing and document handling equipment and document management software. Sales presentations
were made in person and by phone to corporate decision makers. Accurate analysis of customer’s needs and
adaptive knowledge of converging technology solutions enabled consistent attainment and surpassing of sales
quotas. Aggressive business development and cultivation of long-term customer relationships ensured future
growth and profitability.
Major Contributions:
Qualified target prospecting, new business development, strong revenue generation and customer retention
within the Franklin, Delaware and Morrow Counties area marketplace
Provided detailed ROI analysis that resulted in profitable right-sized solutions and proved to enhance
customers operating budget and efficiency
EDUCATION
MERCER UNIVERSITY, Atlanta, Georgia
COMMUNITY COLLEGE OF THE AIR FORCE
Associate in Applied Science - Instructor of Technology and Military Science
Associate in Applied Science - Air Traffic Control
RELATED COURSEWORK & SKILLS
Lanier Worldwide, Inc., Solution Selling I & II Training
Columbus State Community College, PC Operating Systems & Microsoft Systems Training
Resume
