Frank Robledano Espín

Frank Robledano Espín EXECUTIVE SUMMARY I am a content strategy leader with 30 years of experience in translating complex ideas into clear, persuasive narratives that drive engagement and measurable business results. I have a proven track record of doubling organic website traffic, increasing lead generation by 50-500%, and accelerating marketing execution for global enterprises. My work synchronizes linguistic precision, data-driven insights, and DIY enablement assets to scale clarity, personalization, and performance. I am seeking a senior content, narrative, or knowledge leadership role where precision, impact, and business alignment are critical. Core strengths: ●​ Storyteller and narrative architect aligning vision, messaging, and execution among product, marketing, and sales. ●​ Academic-level writer, precise linguist, and editor with strong leadership presence, adept at translating complexity into authority, trust, and action. ●​ Content and knowledge strategist designing frameworks, systems, and assets that enable consistent communication at scale, integrating generative AI, advanced analytics, and emerging search and answer-engine optimization (SEO, VSEO, GEO/AEO). WORK EXPERIENCE Content Marketing Manager at Toqio Madrid, Spain 06/2022 - Present ●​ Executed content strategy and campaigns for a B2B SaaS fintech platform, leveraging three subordinates to create articles, landing pages, e-mails, AI assistants, premium materials, and decks, doubling organic traffic and cutting bounce rates by over 50%, with end-to-end ownership of content strategy and execution. ●​ Led SEO and keyword strategy through product and competitor analyses, driving consistent organic growth and increasing qualified ABM strategy leads by 500%, influencing all marketing-sourced pipeline initiatives. ●​ Built and maintained a modular content system including style guides, taxonomies, repositories, and user reference materials, streamlining self-service sales enablement, ensuring brand alignment throughout website, UX, and marketing channels, and cutting material design/generation time by 75%. Senior Content and UX Consultant at frog (Capgemini) Madrid, Spain 03/2019 - 05/2022 ●​ Delivered narrative strategy and UX storytelling for clients including BBVA, Ferrovial, Verisure, Adif, and the EUIPO, integrating content design, user empathy, and business goals to ensure brand voices were consistent and user engagement increased by at least 50%. ●​ Spearheaded the UX product narrative discipline within BBVA’s corporate banking division, crafting content and user journeys for Global Net Cash: drove A/B testing and iterations that boosted app engagement by more than a minute. ●​ Directed internal storytelling and language initiatives at Capgemini, from UX narrative strategy in hiring journeys to English communication programs that improved staff proficiency scores by 20-30%. Content Director at Webpac Madrid, Spain 01/2010 - 02/2019 ●​ Created and executed strategic content marketing plans for international packaging trailblazers, including WestRock, Crown, Huhtamaki, Mondi, Silgan, and Gerresheimer, producing marketing materials that drove lead generation growth of 50-500%. ●​ Pioneered data-driven content strategies and tailored campaigns for clients such as Johnson & Johnson, Estée Lauder, and GlaxoSmithKline, addressing process abandonment through rigorous data gathering and analysis to boost landing page conversion rates by an average of 200%. ●​ Hired, onboarded, trained, and managed a multidisciplinary content team producing content pieces for packaging clients on the Webpackaging platform, reducing time to market for new product and service messaging by 75% while sustaining lead generation growth. EARLIER ROLES I have had many earlier roles in content, digital platforms, and customer experience -). LANGUAGES English (academic), Spanish (native), French (intermediate), Italian (basic) SKILLS Strategy & leadership: content strategy, messaging strategy, branding, team management, project planning, product auditing, client management, research, event organization and surrounding campaigns. SEO & analytics: SEO, SEM, keyword planning, conversion optimization, content analytics, A/B testing, Google GA4, performance metrics. Marketing & communication: digital marketing, content development, copywriting, social media, capacity planning, campaign management, lead generation, AI-augmented content operations at scale. UX & design: UX research, user testing, persona development, narrative development, UI audits, style guide creation, information architecture, wireframing, content mapping, content localization. Creative & production: scripting, editing, directing, storyboarding, podcasts, voiceovers, sound recording/editing, video recording/editing, photography, asset management, post-production, content creation. Platforms & tools: CMS, HubSpot, Salesforce, SemRush, Ahrefs, Google Tag Manager, LinkedIn Ads, Pardot, Mailchimp, Hootsuite, Canva, Figma, Adobe Creative Suite. EDUCATION Harvard Business School La Nave Nodriza 02/2021 - 05/2021 (Remote course) - Connected Manager Programme 06/2021 - 07/2021 (Remote course) - Conversation Design for Voice Assistants American Academy of Dramatic Arts 09/1994 - 05/1995 in New York, USA - Master’s in Theater University of Western Ontario 09/1993 - 05/1994 in London, Canada - Honours Philosophy University of Western Ontario 09/1989 - 04/1993 in London, Canada - Dual Bachelor’s in English and Theatre