Frank Morrone

Frank Morrone Flat 2, 364 A Cricklewood lane, NW2 2QJ, London, UK Mobile phone: (- |Email:-PROFILE Digital Native, experienced Senior Manager, entrepreneurial mindset with a demonstrated history of leadership in the in SaaS Sales and Marketing, education management, Talent development and acquisition in technology business consulting, education, nutraceutical - beauty and FMCG industry. Skilled in Business Development, Negotiation, Marketing, Talend Development, Coaching and Entrepreneurship. Strong B2B and B2C digital and social media marketing for SaaS and ecommerce businesses. Talent management professional with experience in talent recruitment, talent development, talent retention with a First-Class BA Hons in Computer Science, IT & Telecommunication engineering and MBA from MIP polytechnic university of Milan. Experienced professional and passionate in ecommerce, webmaster. Artificial Intelligence, Machine Learning, frontier tech enthusiast, alongside an unrelenting passion for identifying, coaching, and cultivating talent. PROFESSIONAL EXPERIENCE 3HORIZONS Tech-led strategy consultancy SaaS SaaS Sales and Product Marketing manager B2B https://3horizons.com/ London, UK March 2021 – Present SaaS Sales and Product Marketing manager B2B - Oct 2021 - Present • Responsible for the commercial aspects of the relationship and working across customer success teams to identify expansion and other contract opportunities. • Manage complex sales cycles with multiple stakeholders throughout needs identification, valued mapping, negotiations and closed deals. • Responsible for leading the team of professionals involved in the sales and marketing activities of the company. • Responsible for the new website launch and social media strategies. • Track market developments, create strategies, set up sales plans, and maintain customer relations. • Direct report to CEO and board of directors. SaaS and workshops delivery officer - Mar 2021 - Sept 2021 • • • • • • Management of the SaaS and workshops delivery Activation of existing channels and development of new channels Digital Product Marketing Delivery email marketing campaigns – build, execute, A/B testing, track, review and optimization Talent Recruitment Management of the Community Skin Hair Nails Nutrients Ltd Beauty and Nutritional supplements ecommerce site Ecommerce Webmaster, Digital Marketing and Advertisement https://skin-hair-nails.co.uk • • • • • • • • • • • • • • • • • • • January 2018 - Present Ecommerce and Digital Strategy: Online & Offline integration Front-end / Back-end developer Website creation - Shopify SEO Google search engine optimization SEM and Google Ads E-mail marketing, Inbound marketing & lead generation Social media marketing – Facebook and Instagram automation with Hootsuite Affiliation Marketing and location-based marketing Web analytics – Google Analytics – Hotjar Ecommerce operation and liaison with both 3PL and customers Planned, delivered and analysed advertising campaigns Develop pricing strategies Initiated market research Returns management Store traffic is the top 12% of stores that launched the same time on Shopify AZURE Planet Friendly Beauty Head of Growth FMCG https://planetfriendlybeauty.com • • • • London, UK Analyse sales statistics, traffic, consumer behaviour Review heat map and customer drop off Identify improvements with timeline for implementation Website improvements: ❖ Front-end and Back-end developer UX and SEO ❖ Reviews ❖ When bought with/bundles ❖ Customer database ❖ Email marketing ❖ Subscriptions ❖ Affiliate links Retailers ❖ Look Fantastic ❖ Marketplaces ❖ Update brand pack – latest PR etc Propose 6 Month budget ❖ Social & PR Support ❖ Paid Ads ❖ Email marketing ❖ PPC (including ROI) ❖ Retail Marketing International opportunities Operations and coordination with fulfilment center London, UK January 2021 – August 2021 ESCP Business School London, UK The Times' UK business school of the year (2019). Top 15 Business School in the world by the Financial Times Chief Revenue Officer and Senior Manager Talent Development for the Corporate Services division https://escp.eu April 2010 – October 2020 • Part of the senior and leadership team of the Talent Development initiatives within the Executive Education and Corporate relations department • Devised the Ecommerce and Digital Strategy: Online & Offline integration • Performed E-mail marketing, Inbound marketing & lead generation – B2B & B2C • Consulted various companies in different industries to interact with subject matter experts, pulled from our 50K+ network of academics, researchers and business practitioners able to support specific talent development initiatives often via company training needs • Established new business relationships with international universities securing £500,000+ in revenues/year • Designed the flagship talent management program for LVMH C-suite achieving 98% positive client feedback Minerva Research Labs – Gold Collagen Minerva Labs, the biggest selling nutraceuticals products in Boots Talent Acquisition specialist, Recruitment, Talent Development and Special Projects. https://gold-collagen.com/ London, UK April 2010 – October 2020 • Talent Recruitment and Talent Management, UK, Europe, North America and Asia • Lead and manage the end to end recruitment process for a variety of roles across all departments (Finance, Marketing, Sales, Operations, IT, R&D) • Act as a true business partner in anticipating needs and developing a detailed understanding of what each hiring manager is looking for when it comes to hiring top talent • Responsible for designing, implementing and executing recruitment strategies, recruitment platforms, assessment tools, writing and posting job descriptions • Launched the summer internship program, the assessment center activities and served as point of contact for year-round campus recruitment projects, initiatives and events • Trained intern managers across all functions on internship program expectations and HR processes • Recruited 100+ new hires across sales, marketing, finance, supply chain, digital, IT, R&D etc. leading to a 500% reduction in a recruitment agency costs Top Talents Recruitment agency Headhunter and Director London, UK December 2016 - Present • Headhunter specialist for Pharmaceuticals, Cosmetics, FMCG, Finance, IT & Tech • Performed E-mail marketing, Inbound marketing & lead generation – B2B & B2C • Publishing LinkedIn articles and blogs to drive applications and talent retention Mentors 4u The largest independent non-profit Mentoring program in Europe Online Mentor London, UK September 2016 - Present • Pro-bono mentor for Master students • Career development advises Verint Actionable Intelligence and Customer Engagement worldwide leader Account Manager https://www.verint.com/gb/ London, UK February 2009 - April 2010 • Account Executive and product manager for voice and video recording software AI solutions for customer engagement • Implemented and executed a new marketing strategy. Combining product development, product promotion (Including Google Analytics, SEO and SEM), distribution strategy, pricing strategy and distributors management • Managed team of developers and associates improving team business results by 50% ESCP Business School Project Manager London, UK January 2007 - February 2009 • Project manager for Executive Talent Development learning programs • Designed Executive Education Programmes landing pages and worked on Google Analytics reporting • Implemented SalesForce.com CRM LANGUAGES • Italian (Native), English (Fluent) COMPUTER SKILLS • • • • • • • • • • • • • • • Excellent knowledge of IT, MAC, Microsoft Office Workable, LinkedIn and Indeed for recruiters Assessment tools/methodologies, L&D systems CRM Pipedrive, Overloop, Lusha, Salesforce People HR, SAP, Xero, Quickbooks Shopify and Magento2 Google Adv, Google console, Google Merchant, Google Analytics, SEO, SEM optimization tools Facebook Manager / Instagram advertisement campaign TikTok Adverts Youtube Studio Hotjar ContentKing Hootsuite Canva Adobe Creative Cloud EDUCATION ESCP Business School – London, UK Executive MBA with focus on the Energy industry September 2015 - September 2016 MIP Business School Polytechnic University – Milan, Italy MBA September 2004 - October 2006 Polytechnic University – Milan, Italy Telecommunication and IT Engineering September 2000 - October 2003 ADDITIONAL INFORMATION • Certification in PRINCE2 (Project in Controlled Environment) • Volunteer at my local park (Friends of Childs Hill Park) – gardening & conservation • Tennis player, trekking, swimmer, and family man