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Françoise Hovivian
G l o b a l
F a s h i o n
•
M a r k e t i n g
F i l m
N e w
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• Owner of Petite Fadette,
as filmmaker, director,
producer and fashion
marketing and industry
consultant
• Microsoft Marketing and
Globalization subject
matter expert on
developing products
internationally
• Implemented overall
marketing strategy for
internationalization of
digital customer
campaigns
• Chairwoman of the Global
Advisory Board,
WorldPulse.com
• Global Advisor,
International Strategies at
World Pulse
•
S t r a t e g is t
C r e a t i v e
Y o r k
a n d
E n t e r p r i s e s
P a r i s
www.linkedin.com/in/francoisehovivian/
(soon) Petitefadette.com
P ROFI LE
Leader and critical thinker with operational and business experience in
globalization, localization, digital marketing, brand awareness, and technical
strategy development and implementation, on the client and supplier side.
Collaborated in the creative direction of fashion, art, and film projects.
Founded Petite Fadette to develop documentary and creative films and
marketing concepts in the fashion industry.
TOD AY
Chairwoman, Global Advisory Network, World Pulse (www.worldpulse.com)
since 2017
I work with CEO Jensine Larsen and Global Advisory Network members to
grow marketing, technical, legal, PR support from advisors via
communications.
Filmmaker since 2012
I have worked in film since 2012 as a director and cinematographer. Experience
includes the study of acting and filmmaking in Seattle, San Francisco, and NYC
since 2010. I am currently enrolled at the New School in their filmmaking
department. I have directed five short experimental films exploring visual
storytelling, psychology, and fashion. Petite Fadette will help artists with their
feature films, shorts, broadcast content, commercials, and more.
I am developing a short film with a focus on the beauty of gender, which is
preparatory to a feature length project on the theme of art and dance, memories
and abuse, that will take place between New York and Paris, my birth
hometown.
Fashion Design and Marketing since 2006
I studied fashion design and construction for three years and am a consultant
creative director on art and commercial projects and fashion business and
marketing.
My Aim s
• Production experience to
streamline processes,
reduce time to market and
costs
• Develop and direct
creative strategies and
visual storytelling
campaigns in art and
fashion
• Globalization: I help
companies plan their
outreach goals by
developing a skilled
balance between
centralized processes and
local sensibilities.
• Solid Project Management,
Account Management, and
Consulting skills gained in
the IT industry
• Ecommerce experience,
including expanding the
Microsoft Store US and
leading international,
multilingual expansion
• Communicating with and
directing clients and
stakeholders at all levels
and around the world
since 1992
• Experienced in leading
successful geo-dispersed
teams
E XPE RI EN CE
Sr. VP and Managing Partner, Global Marketing, Valente (Seattle, USA-
Key Achievement:
Grew a world-class web managed service strategy to support Microsoft’s
partner business model.
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Formulated the strategic plan that guided the direction of the business
and drove vision and strategy.
Maintained awareness of the external and internal competitive
landscape, opportunities for expansion, new industry developments
and standards.
Developed global marketing strategies to differentiate our firm from its
competitors, attract new clients, and deliver a unified client experience.
My focus was international outreach via strategic planning.
Grew existing accounts and grew the portfolio though new business.
Consulted as a strategic global marketing advisor.
International PM -)
Director -), Valente (Seattle, USA) Consulting @ Microsoft
Key Achievement:
Managed the growth of the Microsoft account.
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Program managed international marketing customer campaigns.
Determined the company’s strategic objectives and policies.
Monitored progress towards achieving objectives and policies.
Consulted on all aspect of web globalization, including business,
cultural, technical and branding, for several multinational clients.
Program Manager, Microsoft Corp. (Redmond, USA-
Office and Windows Divisions
Key Achievements:
Helped launch Office releases internationally
Drove Windows division (User Experience) to globalized model
Managed major product localization releases
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Organized, planned and managed end to end business processes and
deliverables for globalization awareness.
Mentored new Project Managers through training and coaching
opportunities and by creating methodologies, tools, and checklists to
improve the project management process adoption of
internationalization standards.
Evangelized business groups on globalization of user experience
material.
Built strong relationships with key stakeholders in Content,
Engineering, and others.
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My Skill Set
• Experience with
production
• Fashion design and
industry background
• Bilingual French-English
• M.A. Technical Writing
equivalent (American
University of Paris,
France)
• Contributing writer to
Brand Quarterly Online
Magazine on international
marketing, branding, and
technology
• Mentor, Globalization
• Certificate of Fashion
Design and Construction
(three-year cursus) from
NYFA
• Studies of acting,
filmmaking, production in
Seattle, San Francisco, and
NYC since 2010
Marketing Assistant, Johanna Stobbs Advertising (Paris, France-
▪ Implemented marketing and advertising material.
▪ Prepared marketing and advertising strategies, plans, and objectives for
clients in various industries.
Vice-President, Adagio Enterprises (NYC, USA-
▪ Implemented the brokerage firm’s vision, mission, and overall direction.
▪ Oversaw the operation of the firm in accordance with the direction
established in our strategic plan.
▪ Planned and organized promotional presentations.
