Francisco Xavier Aguilar Carrasco

CURRICULIM VITAE PERSONAL DATA Name:Francisco Xavier Aguilar Carrasco Birthdate: 3 de Diciembre de 1974 Adress: Privada Santos Degollado 115-4 col Alamitos San Luis Potosi SLP Cel Phone:- Email:- ACADEMIC TRAINING Degree in Business Administration ITESM -) Bilingual (TOEFL 550) Diploma in Management Development by Gustav Kaser Trainig STRENGTHS Expert in sales measurement, profitability, retail indicators and commercial analysis Managerial Experience Extensive knowledge in marketing, market opening and sales management WORK EXPERIENCE General Manager Pawn Shop Moniayuda-Franchise September 2018 Current Objectives: Open and operate a pawn shop from the selection of the location, project projection, market research, personnel selection, budget, training, start-up, promotion, sales, sales floor design and follow-up. Achievements: The branch was successfully opened, which since its operation has a portfolio growth of 70,000 per month as well as in final income. Administrative manager Ice Factory El Polo-Hyaline Water January 2016 to February 2018 Objectives: Expense control, supplier development, debt restructuring, income planning and expenses. Achievements: Expense execution was improved by 60% (planned vs. executed), supplier debt decreased by 40%, bank debt was restructured, reducing financial burden by 350,000 per year. Hyaline Water Commercial Manager Ice Factory El Polo-Hyaline Water October 2014 to January 2016 Objectives: Elaborate and execute sales plans in hyaline bottled water on distributors and direct sales, streamline times and route logistics, determine goals and objectives for distributors and sellers, set and negotiate prices. Product image redesign. Achievements: The drop in sales on own routes was halted, sales in the distributor channel increased 30%, prices were renegotiated and could increase 20% in two years without a drop in sales. 4 new dealer routes were developed. Owner Ultratoner January 2012 - October 2014 Objectives: Generate profits through the importation and commercialization of printing and computer consumables. Achievements: Sales of around 100,000 per month, low maintenance costs and high profit margin. Director of Business Linkage Tecmilenio University June 2011 to December 2011 Objectives: Promote executive and postgraduate educational plans, as well as coordinate the employability center of the University through links and public relations with companies, institutions and chambers. Both private and governmental. Achievements: Increase in students enrolled in executive plans by 44% and 29% in postgraduate programs compared to the previous year. Promotion of the University in new segments (SMEs). Head of Merchandising (merchandise) Benavides Pharmacies Corporate June 2007 to Jan 2011 Objectives: Increase the sale and profitability of more than 700 pharmacies through the optimal marketing strategy (selection of products, exhibitions, inventories) for each market segment and / or type of branch, this through sales analysis, intelligence of markets, costs, financial analysis, promotion design, supplier development, lay outs and merchandising elements at the point of sale. Achievements: Increase in profitability per linear meter of 5% over sales close to a billion dollars per year, segmentation of branches into clusters, decrease in the cost of inventories and operating costs, as well as greater product rotation. Business Unit Manager Sorteotec de Monterrey February 2003 to June 2007 Objectives: Administration of the sorteotec business unit, through the management of 3 sales teams and an administration team, made up of 30 people, as well as the effective distribution of the annual budget of 12 million, in order to achieve the sales objectives of tickets. As key operational areas are financial and sales planning. Coordination of projects and marketing and sales strategies. Administration of Human and Material Resources of the UDN. Achievements: 200% profit increase and additional 10% market penetration. Improvement in the ISP (Staff Satisfaction Index) and improvement in operational efficiency, reducing unnecessary costs by 25%. Marketing Executive Cuauhtémoc Moctezuma Brewery February 2001 to January 2003 Objectives: Development of strategies in mass advertising media, image of points of sale and exhibitions for the main brands of the brewery, as well as advertising support in special events. Achievements: Increase in point of sale advertising, greater budget control, 1% increase in market share and "top of mind" of the main brands. Route Manager Grupo Arca Continental (Bottling Company Tangamanga Coca-Cola) October 1999 to December 2000 Objectives: Supervise the sale, service and credit control of distribution routes of Coca-Cola products. As well as the monitoring of sales, furniture control, as well as the marketing and control of equipment such as stands, refrigerators and exhibitors. Achievements: Better control of securities, decrease in% of accounts receivable and overdue credits. Less decrease in promotional items. OTHER INDEPENDENT PROJECTS Market Research Consulting SAB-MILLER El Salvador Brewery June 2008 - December 2008 Objectives: Provide a growth strategy for the SAB Miller brewery in El Salvador in its leading brand Pilsner. Achievements: Through market analysis 360 it was detected that beer is the most expensive means of drinking alcohol (due to pure aloohol content), so it was recommended to launch a brand modality that had more alcohol content as a primary strategy and expand the image of Pilsner as a refreshing drink as a secondary strategy. OTHER COURSES AND SEMINARS Category Management Workshop Theoretical practical workshop given by Category Ideas on the category management process, its importance, uses and future trends. Nielsen Spaces Management Workshop Basics workshop to manage spaces and exhibitions in retail, as well as arrangement of merchandise (Planograms). Management Certification Gustav Käser Development of practical management skills, as well as persuasion, direction, motivation and negotiation techniques. Market Executive Trainig Course developed and taught by EGADE for a training program in consumer markets for Cervecería Cuauhtemoc Moctezuma. Including theoretical and practical sessions for a period of 5 months. Specific modules in advertising and media, pricing, logistics and sales.