FRANCISCO RODRÍGUEZ ARANA
SEO Specialist – Digital Marketing
email:-Phone: -
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RESUME SUMMARY
With over 10 years of dedication in the field of marketing, I have cultivated a robust expertise in digital
marketing, advertising, design, SEO, and SEM. I stand out as a dynamic leader, specializing in
developing comprehensive marketing strategies, managing web platforms, and creating brand
awareness through innovative campaigns. My journey includes directing organizations at the national
level and actively participating in global volunteer initiatives.
Passionate about SEO, I have honed my skills with a specific focus on On-Page, Off-Page, Content
Marketing, Ecommerce SEO, Marketplaces SEO, International SEO, Local SEO, and Analytics.
SEO Experience: My proficiency in SEO is backed by expert use of tools such as Google Search
Console, Sistrix, Semrush, Ahrefs, and Screaming Frog.
Languages:
English (Read, Speak and Write)
Spanish (Read, Speak and Write)
Italian (Read, Speak and Write)
French (beginner)
WORK EXPERIENCE
Starter Digital Business Agency, Zapotlanejo, Jalisco, México
Digital Marketing Manager & SEO Specialist
November 2018 – present
Passionate about SEO and specialized in building and optimizing businesses from scratch. In just
two months, we achieved prominent visibility in SERP and locally, generating recurring sales on key
Marketplaces such as Amazon and Shein.
Key Achievements:
Developed SEO strategies that swiftly positioned our company in top search results and
local searches.
Generated recurring sales on renowned Marketplaces like Amazon and Shein, showcasing
proficiency in efficient ecommerce management.
Specialized in product optimization for ecommerce, standing out on SERP and maximizing
visibility.
Successfully managed and optimized social media campaigns to maximize results.
Designed and implemented end-to-end marketing strategies for B2B and B2C markets,
covering planning, execution, and results analysis.
Other Skills:
Solid experience in web design using platforms such as WordPress (WooCommerce), with
additional skills in CSS and HTML.
Knowledgeable in Shopify, though continuously learning and developing on this platform.
Competent in managing major web platforms, including Amazon, Shopify, WooCommerce,
and Mercado Libre.
Advanced skills in video editing, graphic design, and photography, effectively
complementing digital marketing strategies.
Águilas Guadalupanas (National Youth Group), Mexico City, Mexico
Group National Director General
Sept 2015 – Nov 2018
Dynamic and visionary Group National Director General with a proven track record of revitalizing
organizations and fostering a strong sense of community. Demonstrated leadership skills in executing
comprehensive agendas, building relationships, and inspiring positive change.
Key Achievements:
Led and supervised the national youth group, coordinating the execution of an annual
organizational agenda, including activities, gatherings, budgets, talks, and events.
Rescued a struggling organization on the verge of disappearance, instilling a culture of love
for country and community among members, bringing it back to prominence.
Engaged in face-to-face interaction with young people from different parts of Mexico,
providing support, delivering motivational talks, and listening to their needs.
Functioned as the primary representative of the organization, serving as the public face and
building positive relationships with members, benefactors, and communities.
Traveled extensively to visit and support various youth groups across the country, personally
participating in the organization's spiritual and humanitarian activities.
Reinvented the organization's policies and rules with a modern vision to facilitate the personal
and spiritual growth of its members.
Delivered compelling public talks at schools, addressing parents, students, and benefactors
to promote the organization's mission and impact.
Volunteer Work – Mexico-USA-Canada-Italy-Chile
Passionate Volunteer with a Global Impact
Jun. 2000 – May. 2018
Experienced volunteer with a proven track record of impactful contributions across diverse roles and
countries. A dedicated leader in event planning, public relations, fundraising, and fostering
relationships with benefactors worldwide. Recognized for outstanding service with the prestigious
President's Volunteer Service Award.
Key Achievements:
Demonstrated exceptional adaptability and commitment, serving in various roles across
multiple countries, including the United States, Canada, Italy, Chile, and Mexico.
Collaborated with individuals from more than 15 countries, promoting a culture of unity and
global understanding.
Utilized strong communication and interpersonal skills to build relationships with
benefactors worldwide, successfully increasing support for the organization.
Acted as a mentor and navigator, guiding new members and sponsors with reliability and
dedication.
Organized successful events from start to finish, showcasing excellent budgeting and
coordination skills.
Delivered impactful presentations to audiences of hundreds, inspiring positive change and
fostering a culture of volunteerism.
Received the prestigious President's Volunteer Service Award from the White House in
2008 for outstanding volunteer contributions.
EDUCATION
- Anahuac University México Norte, Mexico City, Mexico
Bachelor’s degree in communications – major in film making
- Pontifical Athenaeum Regina Apostolorum, New York and Rome
Bachelor’s degree in philosophy
- College of Humanities, Cheshire, CT, USA
Bachelor’s degree in humanities
2009 - - – 2004
Skills & Highlights
Specialized in SEO: SEO Master specialized on On-Page, Off-Page, Content Marketing,
Ecommerce SEO, Marketplaces SEO, International SEO, Local SEO, and Analytics. Use
of tools such as Google Search Console, Sistrix, Semrush, Ahrefs, and Screaming Frog.
Proficiency in design programs like Illustrator and Photoshop, creating visually appealing
and compelling graphics.
Experience in video editing software, including Sony Vegas and Final Cut, to produce
captivating video content.
Expertise in website construction using platforms such as Joomla, WordPress,
Prestashop, and Shopify, enabling the creation of dynamic and user-friendly sites.
Highly skilled in social media management tools like HubSpot, Hootsuite, and Meta
Business Suite, ensuring an effective and cohesive online presence.
In-depth knowledge of major markets: Amazon, Shein, Mercado Libre, Facebook
Marketplace.
Advanced proficiency in Microsoft Office applications, including Word and Excel,
facilitating efficient project management and documentation.
Achievements:
Amplified sales and brand awareness by an impressive 200% for clients, driving their
growth and market presence.
Generated thousands of high-quality leads through strategic and captivating social media
campaigns, nurturing valuable customer relationships.
Successfully reduced advertising budgets by over 50%, maintaining campaign
effectiveness, optimizing resources, and achieving significant cost savings.
Successfully positioned keywords on the site from scratch in just 2 months, reaching
positions 6 and 8 on the SERP.
