FRANCISCO RAMIREZ – SENIOR DESIGNER-
SUMMARY
UX/UI Designer and Creative Technologist with extensive experience since 2011 creating ecosystems,
products and interfaces from scratch and from preexisting systems. Proven record of designing desktop
platforms, mobile apps, pedagogical products and developing interactive installations for startups and
corporate clients since 2011. Has led teams ranging from 3 up to 10 people since late 2013.
Driven by validated experiments he bases his Design craft on various methodologies such as Design
Thinking and Design Sprints. Since 2021 he has worked profusely within the financial industry with major
corporate clients and fintech startups.
• Currently working within a Top Tier asset manager –BlackRock as a contingent worker
• Worked for a Tier1 Bank retail services –CitiBank through Razorfish's accounts pool
• Designed concept for microloans financial advisor app
• Successfully applied through concept creation a retirements plan advisor app
SKILLS
Design
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Design Documentation, Design Discovery Preparation and Facilitation, Sketching, Wireframing,
Design Systems, User Research, UX Design, Design Patterns and Guidelines, Visual Language and
Guidelines, Experience Mapping, UX Prototyping, Data Visualization, Understanding Design
Practices, UX/UI design tools mastering, Interactive Prototyping, Visual Composition, General
UX-patterns and Guidelines, Research Preparation, UX Strategy and Design Roadmap, Users
Description, Visual Consistency
•
Advanced Technology: Information Architecture
•
Quality Assurance: Remote Moderated Testing, Remote Unmoderated Testing, Heuristic Evaluation,
In-Person Testing
Industries
•
Consumer, B2C
•
Technology, Media & Telecoms: Technology, Media & Telecoms, UXD Strategy
•
Financial Services, B2B and B2C
Managerial
•
Product Management: UX Delivery
Technologies
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Figma, Adobe Photoshop, Adobe Illustrator, Sketch, Airtable, Google Suite, Microsoft 365
WORK EXPERIENCE
Dec-2021 - Present - Sr UX Designer, EPAM
Customer: BlackRock
Project Description: Started working as a Sr UX Designer in Jan, 2022. Worked within a developer platform
to create reports and apps from customer's resources such as APIs, Data Sets and templates for other
external apps
Team Size: UX Director, 2 UX VPs, UX Researcher, Visual Designer and 3 Sr Ux Designers
Project Roles: Lead two fellow EPAMers , Sr UX Designer and Researcher
Responsibilities:
• Designed AI Models platform and developer platform models section
• Designed and tested aggregated global search experience
• Co-design development feature to create and publish automations
• Conducted test sessions with users
• Research and concept creation for platform's gen AI chat experience
• Research and concept creation for platform's home screen Dashboard
• Lead and co-update Persona templates for UXR findings
• Lead and co-created platform's 'Current State' journey
• Created prototypes for Admin and Dev profiles for user testing
• Lead and co-created concepts for 'Commercialized APIs' section
• Lead an co-create concepts for platform's 'Usage Metrics'
Tools and Technologies: UX ideation, concepting and prototyping comprising mock data. Figma, Miro,
Confluence, Microsoft Teams, Webex, All UX/UI design is desktop and cloud/web based, Airtable
Mar-2021 - Dec-2021 - Sr Experience Designer, Razorfish through PGD, Razorfish website
Customer: Citibank Retail Services
Project Description: Enhancing, updating and auditing retail services Design System for Tier1 Bank
Team Size: Around 80 people (Project Managers, Digital Product Managers, Content Strategists, UX
Designers, Copywriters and UI Designers)
Project Roles: UX Documentation, UX Information Architecture, System Design
Responsibilities:
• Audit Design System deliverables and sought for inconsistencies within UX decks/deliverables and
UI assets/deliverables
• Ideate, sketch and assess new solutions towards new opportunities to improve Design System
• Enhanced System Design modules for client requirements bi-weekly
• Maintained System Design modules for client requirements monthly
• Leveraged Support Team digital platform for Commercial clients
Tools and Technologies: UX Documentation comprising mock data for copy within decks. Sketch, InVision
and Adobe InDesign, All Module decks were created for Desktop and Mobile devices, referred to Large and
Small screens correspondingly
Feb-2020 - Dec-2020 - UX Lead, Nidoo
Customer: Parking users and providers. Customers looking for parking and Companies providing parking
services
Project Description: Parking ecosystem startup. Offered on demand app to customers and software and
hardware integrations to parking providers
Team Size: 5 (1 Marketing, 2 Researches, 1 UX Designer and 1 UI Designer)
Project Roles: UX Research and UI planner, UX Designer and Information Architecture
Responsibilities:
• Co-created Vision and Strategy with Marketing
• Planned User Research interviews and field research
• Conducted stakeholder interviews
• Created Competitive Research –Initial Benchmark
• Analyzed all research (user and competitive)
• Created journeys, proto-personas, empathy maps and experience maps
• Structured products through storyboards, user-stories, feature-maps, site-maps, user flows,
wireframes and mid-fi prototypes
• Validated design hypothesis through usability tests, atalking aloud, cognitive walkthroughs
• Led user research interviews and field research
• Led UI design and hand-off
• Conducted QA from UX standpoint
• Communicated with other internal teams (tech and founders)
• Communicated with company clients
Tools and Technologies: Internal data base from previous market from startup. Before they were offering a
similar alternative as AirBnB but for parking. From that startup scenario, we leveraged the pivot idea onto
the On Demand market., G-Suite and InVision. , Desktop and Mobile prototyping, Arduino
—For work experience between- please refer to online resume
Sep-2012 - Aug-2014 - Interaction Designer / Creative Technologist, Panoramika, Interactive Studio
Customer: Interaction Studio and Experiential Marketing
Project Description: Worked on multiple projects involving interactive installations for brand activations,
live performances and festivals
Team Size: Studio founders, project managers, interaction director, interaction designers, motion graphics
and 3D designers
Project Roles: Designer and developer
Responsibilities:
• Designed cross-media - web & mobile - interfaces for government-funded initiatives
• Ideated, prototyped and co-developed interfaces for world-class brand events, festivals and
live-acts
• Researched and developed new digital products applying best practices and design principles
• Communicated Interaction Design intent to clients, Project Managers and Art Directors
Tools and Technologies: Usually worked with internal resoruces, C++ OpenFrameworks, VVVV, Quartz
Composer, Processing, Adobe Illustrator, Touch Designer, Video Mapping (Resolume, MadMapper), Arduino,
Kinect, BCI, Video Projectors, TVs, Korgs, Signal Mixers
Aug-2011 - Jun-2014 - Designer in Residence, Research and Adjunct Teacher, Universidad de La Sabana, UX
Lab
Customer: Lab of User Experience at IT Engineering program at the university
Project Description: Design, research and lecture workshops and electives in UX lab and IT engineering
program
Team Size: IT Engineering director, IT Engineers, IT Students, AudioVisual Students
Project Roles: UX Designer, UX Researcher, UI Designer, Mediator, Teacher
Responsibilities:
• Structured and conducted research with users and stakeholders
• Analyzed and prioritized data with user needs and stakeholders interests
• Defined personas and created new designs, including user flows, wireframes, mockups, storyboards
and prototypes for mobile and web
• Tested prototypes for insights, identifying people’s joy and cognitive load
• Delivered designs for every project in compliance with the Engineering team
• Designed the university's official app, the electronic's election system and its results visualization,
an interactive table for engineering promotion and an iPad app for system dynamics classes
• Published 2 articles on interactive tabletops and system dynamics for classroom
• Conducted workshops with humanoid robots (3 NAOs)
• Created and taught two electives (Introduction to Interactive Product Design & Introduction to
Data Visualization) to students from different programs (Design, Engineering & Communication)
Tools and Technologies: For the university's official app we connected with a couple data bases around
student's login and academic services and a logistics data base for on-site premises services such as
restaurants, Adobe Illustrator, Cinema 4D, Processing, Reactivsion, Keynote, Google Suite, Dropbox, Mobile,
Desktop, Interactive Tabletops, Humanoid Robots, Kinect
EDUCATION
Name of the Education Establishment: New York University
Faculty/College: Tisch School of the Arts
Degree (diploma): Master
Specialty: Interactive Technologies
Name of the Education Establishment: University of the Andes
Faculty/College: Architecture and Design
Degree (diploma): Bachelor
Specialty: Industrial Design
