FRANCISCO RA
Marketing Consultant
Brand. Growth. Digital.
Over 5 years of experience in marketing, business development & management
within Traditional and Technological industries, and involved in all different aspects
of the companies that I’ve worked for.
Experience
Freelancer
(-
Sceelix
Hard skills
Projects,
People
Lead
Generation,
Accounts
Development,
Management
Digital
Marketing
Brands,
Products
Campaigns,
Logistics
Soft skills
Assertive
Considerate,
Reliable
Team Player
Insightful,
Creative
Observant
Head of Customer Dev & Growth Marketing
Herdade do
Mouchão
General Coordinator & Marketing Manager
Pro-Active,
Dynamic
Coordinated all ongoing operations in company.
Managed existing brands and created new ones.
Managed and marketed premium campaigns.
Hosted and coordinated tastings, fairs and events.
Developed and managed all online presence and branding
(websites, SEO, analytics, domains, CMS).
• Managed projects with teams and 3rd parties (subsidies).
• Developed and managed invoicing, stocks, warehousing and communications systems.
• Main Achievements
2 best years for the company (in terms of
revenue and savings) Invoiced €400k+ from premium campaigns
Jump from 3rd page to top of 1st on google search Saved company over €30k/yr Collected over €300k in subsidies.
Education
Vinho de Portugal. Founder of facebook page about Portuguese wine news
and events. Started June 19th, 2017.
facebook.com/vinho.pt
Leading Voices. Tenor and IT responsible at Porto Business School’s choir.
Philosophical writings. Writer of philosophical thoughts on concepts and the
meaning of life.
Family & Friends. Important in life.
Fac of Engineering, Univ of Porto, Portugal
2011 - 2012 Wine Business Course - levels I & II
2013 - 2014 General Management Course
Parallel track
Oct 2011 - Jan 2015
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2005 - 2010 MSc., Computer Engineering
Charismatic,
Social
Feb 2015 - Mar 2017
• Managed all Customer Discovery and Growth Funnel operations.
• Defined, deployed and managed Marketing & Sales strategy of
brands (product and company).
• Created company’s 5 year Growth Business Plan.
• Main Achievements
Gathered 700 users, 80 paying customers
(85% international) Developed project with the biggest game development company in the world Co-created game with partner
of Web Summit 1 of 4 startups selected by Carnegie Mellon Portugal for 7 week intensive acceleration program in the US.
Skills
Growth
Marketing,
Hacking
April 2017 - Present
• Mentoring professionals at small/medium companies.
• Consultancy on behalf of Porto Business School.
• Main Achievements Involved in project on behalf of Porto Business School for household name brand.
-/in/franciscoxrra
Marketing & Business Consultant
2015 - 2015 Intensive Acceleration Program
Sonoma University, California
Porto Business School, Portugal
Carnegie Mellon Univ, Pennsylvania
Additional Information
Mother tongues: Portuguese (Portugal), English (British).
Driving license: B
Digital Marketing skills: Social networks (Facebook, Twitter, Instagram, Reddit, Linkedin)
• SEO, SMO & Ads platforms (Facebook, Google) • CMS (Wordpress, Drupal).
Computer skills: Productivity software (Microsoft office, LibreOffice, Google Drive) • Image & Video manipulation software (GIMP, Sony Vegas) • Cloud solutions • Different
programming languages (local, web-based) • Good programming practices, agile
methodologies, design patterns • Windows, Linux OS.
References and endorsements can be viewed at linkedin.com/in/franciscoxrra
