Francisco Jarrin

Francisco Jarrin- - linkedin.com/in/franciscojarrin Summary Entrepreneur, Director of Operations and Marketing Strategist with 16+ years of experience in Consulting, Digital Marketing and E-commerce industries in the US, Europe, and Latin America. Lead several businessmanagement, e-commerce, marketing, digital marketing, and process improvement projects as a consultant and strategist. MBA with specialization in marketing from the Paris School of Business in Paris, France. Experience Co-Founder / Director of Marketing & Operations at Jmerx Apr 2016 – Present Wilmington, DE. USA (Remote) The Novamen Group C/O Novamen, LLC www.jmerx.com Novamen, LLC holds the e-commerce businesses and brands of The Novamen Group in the US. Jmerx is an e-commerce business owned by Novamen, LLC. Main Responsibilities: Set the direction, lead the development and execution of the e-commerce strategy to grow revenue and optimize user experience while keeping up to date with industry trends, conduct competitor research, including comparative product offerings and pricing strategies, and anticipate changes in customer demand patterns. • • • • • • • • • Decide on current products to promote so that the team can develop marketing campaigns to attract more visitors and increase online sales, and new product lines to develop based on customer insights and analytics. Establish clear team responsibilities, ensuring that each team member has relevant objectives while driving ongoing improvement of operational processes to deliver team efficiency towards reaching those objectives. Oversee the design of all platforms, working closely with development teams to get the right interface, functionality, and structure which will suit the customer journey best in a way that drives engagement and delivers sales growth Identify areas of opportunity to help improve website funnel progression, customer segmentation, and conversion optimization Work with designers, website developers and content providers, such as copywriters, to ensure that the site is easy to use and navigate and that it includes all the functions that visitors need to select, order and pay for products. Ensure that product updates are delivered within the set timeframes on all shops and to maintain consistency of offering. Build out and manage paid and organic user acquisition strategy across channels – from paid social to influencers, to search including Amazon and Google AdWords. Monitor the performance of user acquisition mix and make recommendations on where to shift time/ resources to maximize scale and efficiency. Lead the creation of acquisition-focused email campaigns to drive new customer acquisition, • • • revenue, and referral. Oversee the development of a seasonal, monthly, and weekly content calendar to ensure ecommerce efforts are relevant and balanced with brand building and storytelling. Lead product assessment and development and supervise the fulfillment and drop-shipping initiatives while ensuring adequate stock management tools and processes are in place to enable efficient working across all online shops. Compile statistics relating to customer service performance and analyze data to identify key areas where improvement is required. Ensure that the team responds to customer queries in line with standards set and agreed response times Major achievements: • • • • Turn one of the fitness products into an Amazon Best Seller and on the first page of its category. Create a prospect/client database of over 8T people. Develop a robust e-commerce platform with over 1T visitors within the first month of its launch. Run several successful contests and promotions campaigns. Co-Founder / Director of Marketing & Operations at Novamen “Marketing & Planning” The Novamen Group C/O Gestionovamen Cia. Ltda. www.somosnovamen.com Dec 2009 – Present Quito – Ecuador Novamen emerges as a new type of marketing agency prepared for a world that is always connected, with the unique ability to connect storytelling with data for B2C and CPG companies. Main Responsibilities: Direct, and Lead the operational teams at Novamen: Content Management Team, Development Team, Creative Team, Human Resources Team, Account Management Team, New Business Team, and Agency Promotion & Communication Team. Design and oversee the processes of running digital advertising & marketing campaigns and nurture relationships with clients. Lead employees to encourage maximum performance and dedication, by ensuring communication, collaboration, and resolution of issues in all areas of the company. Marketing • • • • • • • Develop and run several workshops, training, and provide advice to clients involving corporate strategy, marketing strategy, brand strategy, and digital marketing strategy. Support the execution of their respective implementation plans accordingly. Build and nurture healthy client relationships and work jointly with client’s team to develop brand-creative alignment. Create detailed digital marketing plans for brands, determine their marketing messages, and identify the appropriate digital marketing mix to get the message out to the target market/audience based on clients' business models. Manage and oversee the delivery of a broad range of digital projects in line with brand and marketing objectives. Examine and validate approaches, projects, resources required, profitability and forecast results. Participate in the development of clients’ brand strategy, analyzing both brand positioning and consumer insight. Lead the assessment of clients' current digital assets & marketing strategies and suggest improvements accordingly. Oversee the execution of marketing campaigns, making sure projects are on time and within • • • budget. Be responsible for their effectiveness using pre-determined, client-approved KPIs; Set objectives for creative team accordingly. Contribute to the agency’s business development efforts across the funnel, including the creation of new products and services, sales presentations and contract negotiations for new and existing clients. Plan a marketing strategy for the agency and for new and existing products and services. Oversee the implementation of the agency’s marketing strategy, prepare annual marketing plans, set and administer an annual marketing budget, and establish cost parameters and sales estimates. Operations • • • • • • • • Design and implement business strategies, plans, and procedures based upon strategic goals for performance and growth. Design and re-design the company’s organizational structure emphasizing in promoting creativity within the agency in a rapidly changing market environment. Manage change accordingly in line with the agency’s organic expansion and adaptation to new market changes and trends. Develop and establish operating policies and procedures to ensure adequate management development and to provide for capable management succession for all areas of the agency, promoting company culture and vision. Appraise and evaluate the results of overall operations against plan regularly and systematically, and report these results to the CEO. Provide and implement the corresponding recommendations to overcome gaps found in the report, if any. Delegate responsibilities and coach department directors and staff to ensure that project teams operate efficiently and effectively to smoothly deliver excellence to clients and in line with the agency’s values and mission. Direct and manage HR, including recruitment and retention strategy and process, employee performance management, benefits strategy, company policies, and creation and oversight of team-building and wellness initiatives. Oversee daily operations of the company and the work of executive directors (Account Management, Project Management, Creative, etc.). Evaluate productivity by analyzing and interpreting operational data and metrics. Direct the design and implementation of processes, procedures, and controls, to promote adequate information flow, and thereby solidify management control and direction of the agency towards performance excellence. Major achievements: • • • • • • Exceed targets for growth and profitability. Development of the Corporate Strategic Plan of La Fabril S.A. Development and implementation of the Digital Marketing Strategy of all consumer brands of La Fabril S.A. Development and support to the implementation of El Ordeño S.A. Corporate Strategic Plan. Development and support for the implementation of the digital communication strategy of FVAndina. Development and implementation of the Email Marketing Plan for Pharmacy's (a DIFARE Group Brand). Advanced Internet Marketing Consultant at WSI The Novamen Group C/O Novamen Soluciones Cia. Ltda. (A licensee of WSI Worldwide Limited) www.wsiworld.com Feb 2009 – Jan 2014 Quito – Ecuador Lead online marketing initiatives to meet clients’ goals involving online campaign development, optimization and performance analysis, building and analyzing client websites, and recommending tools and strategies to meet stated online marketing objectives. • • • • Facilitate the design and execution plan of client digital marketing strategic plans by identifying strategic objectives, initiatives to meet those objectives, and set up in-house and outsource teams in charge of making sure those initiatives are implemented according to plan. Support the implementation of client strategic initiatives, including analyzing and generating keywords, supporting the creation of website and blog content, creating campaigns on social media and search engines, creating and managing online contests and promotions, developing and optimizing landing page layouts, optimizing the use of client databases including email marketing campaigns, support the development and design of client digital assets. Provide regular reports, changing campaigns as needed and updating optimization elements. Execute competitive analysis to stay ahead of the curve. Monitor and develop solutions to issues that arise in daily Internet marketing activities. Manage relationships with suppliers and ensure that client needs and goals are being met with each service or development provided. Major achievements: • • • • • • Clinica Santa Lucia’s Digital Communication Plan development and implementation. GP Logistics’ Marketing & Sales Plan development and implementation. Link Coaching & Consulting’s Communication Strategy implementation and Digital Assets development. WebSatMedia’s Platform development. Cabañas del Lago’s Digital Marketing Strategy development and implementation. Wall Street Institute’s Digital Marketing and Lead Generation Strategies development and implementation. Business Consultant London Consulting Group Mar 2008 – Feb 2009 Guayaquil / Quito - Ecuador www.londoncg.com Responsible for executing process optimization projects, and achieving quantitative and qualitative objectives by making organizational changes from management to the last hierarchical level. Develop projects for ongoing improvements by increasing organizational productivity, reducing costs and redesigning structures of different sectors within diverse Latin American companies. • • • • • • Develop strategic and operational solutions focused on improving clients’ productivity. Map key processes to identify areas of opportunity for their re-design and implementation. Design and implement new processes involving budget planning, negotiation planning, sourcing, purchasing, imports, and documentation control. Design and implement Material Resource Planning tools for future material provision resulting in inventory reduction and achieving double-digit improvement to the bottom line. Design performance management systems (key performance indicators). Implement the 5’s operational Japanese ideology in several departments to improve productivity, discipline, and overall work environment Major achievements: • • • Obtaining significant one-time dollar savings and ongoing cost reductions and process improvements. Single-digit percentage in obsolete goods reduction. Lost-sales reduction to close to zero. • • Double-digit % reduction on lead times for imports. Double-digit % reduction in import costs. Financial Controller The Linde Group C/O Linde Gas Therapeutics Sep 2005 – Jun 2006 Munich – Germany www.linde.com Responsible for supporting business control in Global Linde Gas Therapeutics. Set up systems for continuous monitoring of customer profitability and Global Capex. • • • • • Revise and update financial reports for subsidiaries and consolidate them. Elaborate financial presentations for the LGT Management team and LGT Board. Calculate financial Key Performance Indicators (KPI’s) for Balanced scorecard and analyze the outcome. Support of Capex analysis based on the newly introduced and implemented Global Capex system on a global level for total LGT and Business divisions. Support the implementation of the decisions taken by the LGT Management Team and LGT Board. Major achievements: • Design a financial layout for a business model used to determine the significance of such entry investment for an emerging service market in the Homecare Business Division. Paris Regional Office Coordinator EF C/O EF Educational Tours www.eftours.com Feb 2005 – Jul 2005 Paris, France Responsible for coordinating all of the tours programmed within France involving hotels, flights, buses, tour directors, tourist attractions, and more. • • • • • Assist Tour Directors to prepare their paperwork and materials for tours and provide on-tour support. Create and monitor the distribution of tour itineraries. Coordinate airport transfer, hotel, and tourist attraction logistics and supervise airport transfer representatives for Go Ahead Vacations. Meet groups and their teachers to promote EF and the educational value of Travel. Create and update a monitoring system to ensure tour success. Education Paris School of Business 2006 – 2007 Paris, France The American University of Paris 2002 – 2004 Paris, France MBA, Marketing BA, International Business Lynn University Pursuing BA in Business Administration, Business 2000 – 2002 Boca Raton, Fl. USA 2000 Buenos Aires, Argentina Asociación Escuelas Lincoln High-school Diploma Skills Strategy • Marketing Strategy • E-commerce • Marketing • Certifications Advanced Internet Marketing Consultant • WSI Worldwide Limited 2012 Social Media Master Certification • Market Motive 2011 WSI Internet Marketing Professional • WSI Worldwide Limited 2009 Management Consulting