Professional digital strategist with a strong track record of innovation and a great reputation for the quality of projects. Developed and oversaw the execution of strategic social media and digital initiatives, including the development and management of viral marketing campaigns, creation and supervision of high-profile channel accounts, and integration of interactive media into the overall media plan and business strategy. Other duties included integrating search engine optimization/search engine marketing (SEO/SEM), monitoring and analyzing social media trends and their impact on the company's brands, and supervising external teams. Certified in international marketing with 8+ years of experience in marketing, agency, or public relations, including demonstrable social networking experience. Previous experience in the development and implementation of media planning and buying strategies within the advertising industry, along with a strong familiarity with online marketing best practices.