Francis Caesar M. Pira
Marikina City, National Capital Region, Philippines
Summary
Versatile Business Leader | Executive Assistant | Content Creator
With over 30 years of progressive experience, I bring a rare combination of
executive-level support, sales leadership, operations management, and digital
marketing expertise. I began my career in real estate sales, working my way up
to senior executive roles and eventually transitioning into business consulting and
international team leadership across diverse industries—from real estate and
direct sales to food service franchising.
In fast-paced and multicultural environments, I have developed strong
competencies in recruitment, training, communications, and operational
execution. I served as a trusted Executive Assistant and International
Coordinator to company owners at Forever Healthy LLC, driving strategic
alignment, communications, and cross-border operations. As a franchisee of Big
Z Burger, I manage daily operations, local marketing, and team development.
Beyond business management, I am passionate about digital engagement—
crafting content and editing videos for social media campaigns that drive
visibility and brand growth. My adaptability, tech-savviness, and commitment to
learning allow me to thrive in dynamic and evolving roles.
Leadership & Achievements
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Successfully expanded business operations in the Philippines, Indonesia,
and Africa.
Recruited and developed high-performance teams, driving continuous
growth.
Spearheaded operational improvements to enhance efficiency and
profitability.
SKILLS
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Executive Assistance & Administrative Support: Executive calendar
management, travel booking and itinerary management, scheduling,
and correspondence
Project Management & Operations: Task delegation, workflow
optimization, and process improvement
Communication & Client Relations: Inbox triage and prioritization,
stakeholder engagement, and professional correspondence
Digital Marketing & Social Media: Content creation, branding, and
audience engagement
Data Analysis & Reporting: Market and competitor research, business
insights, and performance tracking
Business Development & Sales Strategy: Market expansion, customer
acquisition, and revenue growth
Training & Leadership: Coaching, mentorship, and distributor
development
Tech & Tools: Google Suite, Microsoft Office, Zoom, Basecamp, Canva,
Asana, Gemini AI, ChatGPT, Claude AI, CoPilot, Perplexity, HumanPal,
Vimeo Video Editor, Clipchamp, Doodly, Grab Merchant Portal, Sendgrid,
MultiSoft, Zendesk, Meta Business Suite
* Resourceful and adaptable professional with a strong ability to quickly learn
and utilize new software tools to support operations, communication, and
project management.
EXPERIENCE
Big Z Burger (March 2024 – Present)
Franchisee / Business Operator
Oversee all facets of business operations, ensuring consistent delivery of
excellent customer service, profitability, and brand integrity. Led the team with
a hands-on approach while aligning local strategies with corporate objectives.
Key Responsibilities:
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Manage end-to-end kiosk operations, including procurement, staffing,
scheduling, food safety, inventory, and compliance.
Implement marketing and promotional strategies tailored to the local
market, including digital and community-based campaigns.
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Ensure consistent adherence to quality control, brand standards, and
customer satisfaction metrics.
Oversee daily financial reporting, budgeting, and cost controls to optimize
profitability.
Recruit, train, and manage team members to cultivate a performancedriven and customer-centric culture.
Maintain supplier relationships and ensure smooth logistics of ingredients
and materials.
Resolve customer concerns promptly and professionally, enhancing
service recovery and loyalty.
Implemented marketing strategies including content creation to boost
brand awareness and customer engagement.
Forever Healthy, LLC (June 2019 – February 2024)
Executive Assistant / International Management Coordinator / Communications
Manager
Held a dual role managing international operations and leading internal
communications while functioning as Executive Assistant to the company
owners. Provided strategic and administrative support across global teams,
ensuring alignment between management goals and daily operations in
multiple markets.
Key Responsibilities:
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Served as Executive Assistant to the owners, handling schedules, confidential
communications, travel arrangements, event management, and task
prioritization to streamline decision-making and operational efficiency.
Acted as primary liaison between stakeholder, international distributors,
regional leaders, and corporate leadership to synchronize business efforts
across key markets.
Coordinated and monitored the execution of global business strategies.
Developed and distributed email campaigns and training resources to
support team growth and product promotion.
Facilitated online trainings, workshops, and leadership calls for global teams.
Maintained content calendars and managed social media activities to
support brand visibility and distributor engagement.
Supported onboarding, distributor support, and backend operational tasks to
ensure consistency and responsiveness across regions.
Key Achievements:
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Trusted EA and strategic advisor to the company owners, enabling smooth
executive operations and effective international team management.
Led global trainings and communications that boosted productivity and
distributor retention in emerging markets.
Significantly improved cross-border collaboration through centralized
communication and consistent performance tracking.
Instrumental in launching product awareness initiatives and online
engagement campaigns.
MLM Experience
Independent Distributor, Trainer & Speaker (Dec 2006 – Jun 2017)
Built a thriving career in multi-level marketing (MLM) and direct sales across three
globally recognized wellness and lifestyle brands. From independent distributor
to international trainer and team leader, I developed vast downlines,
spearheaded market expansion, and empowered thousands through strategic
coaching and motivational leadership.
Amega Global LLC (Dec 2006 – Dec 2010)
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Achieved Black Diamond Leader status through consistent high-volume sales
and recruitment.
Served as Trainer and Motivational Speaker across Asia, inspiring teams
through product education, leadership development, and business-building
strategies.
Expanded distributor network in the Philippines and Southeast Asia.
Delivered high-impact product presentations and team-building events to
accelerate growth.
Strengthened cross-border partnerships and promoted product awareness in
new markets.
Unlimited Network of Opportunities (May 2011 – Feb 2012)
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Forged a strategic alliance between UNO Board of Directors and Indonesian
leaders to drive international expansion.
LifePharm Global Network (March 2012 – June 2017)
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Operated as an Independent Distributor and international team builder.
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Spearheaded sales and training efforts in the Philippines, Africa, and
Indonesia.
Conducted digital and live trainings, mentoring team leaders to scale and
duplicate success.
Championed regional growth initiatives that led to significant increases in
product movement and distributor engagement.
Key Achievements:
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Built and led large international downlines with consistent high-volume
performance.
Regularly invited as a key speaker in major events across multiple continents.
Developed teams that expanded brand presence in Asia, Africa, and North
America.
Recognized for leadership, mentoring, and ability to duplicate success across
multiple tiers.
Forever Rich Philippines, Inc (March 2012 – December 2012)
Strategic Advisor
Brought in as a Strategic Advisor to lead the establishment and early-stage
expansion of Forever Rich Philippines. Played a crucial role in business planning,
network building, and cross-border sales development, laying the groundwork
for rapid regional growth in Southeast Asia, Africa, and the Philippines.
Key Responsibilities:
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Spearheaded the launch and setup of Forever Rich Philippines, serving as the
official master distributor of LifePharm Global Network in the region.
Acted as a key advisor to the founders on operational structure,
compensation modeling, and regulatory alignment.
Recruited high-performing international network leaders to build scalable
sales organizations.
Designed business strategies, marketing roadmaps, and distributor training
programs tailored to regional markets.
Led business development and sales activation campaigns across Southeast
Asia, Africa, and the Philippines to build brand awareness and drive early
adoption.
Coordinated launch events, product education sessions, and team-building
initiatives to establish a strong distributor base.
Key Achievements:
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Spearheaded business and sales activities in Southeast Asia, Africa, and the
Philippines, positioning the company for rapid international expansion.
Successfully recruited and activated top global network leaders, laying the
foundation for high-volume growth.
Played a strategic role in developing the company's operational playbook,
contributing to long-term scalability.
Delivered strong early-stage market penetration through strategic planning
and regional alignment.
REAL ESTATE Experience
Real Estate Professional | Sales Leader | Project & Business Consultant
(Jan 1989 – Jan 2001)
Worked my way up the corporate ladder in the dynamic real estate industry—
starting as a Sales Agent and rising to executive and director-level positions.
Spanning over a decade of high-performance contributions, I played key roles
in selling out major residential and mixed-use developments, managing topproducing sales teams, and advising developers on business strategy and
project rollout.
Career Progression:
Sales Agent – GR PIRA Realty, ASB Realty, KUOK Marketing & Development
Corp.
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Launched career in real estate sales, focusing on condominium units and
international property offerings. Successfully closed high-value contracts,
including a warehouse long-term lease to USAID. Top producer in
condominium sales for The Regalia Tower 1 project.
AVP for Sales / SVP for Sales / Managing Partner / Consultant – First State
Philippine Properties, Inc. & Giancor Properties, Inc.
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Promoted based on sales performance. Led recruitment of top-tier broker
networks. Provided market insights to support pricing, project phasing, and
payment schemes for the second phase of The Regalia commercial units.
Delivered results in a challenging post-Asian Crisis market.
Key Responsibilities:
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Sold high-end residential, condominium, and mixed-use development units
across Metro Manila.
Built and led top-performing broker teams to exceed aggressive sales targets.
Collaborated with developers on pricing structures, payment terms, project
timelines, and repositioning strategies, especially post-1997 Asian Financial
Crisis.
Participated in business development and market feasibility studies to ensure
strategic project launches.
Oversaw inventory management, client negotiations, and closing of
premium real estate contracts.
Education & Certifications
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Bachelor of Science in Commerce, Major in Business Administration –
University of Santo Tomas
LANGUAGES
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English (Fluent)
Tagalog (Native)
