Franchesca Sajona Igana

Franchesca Igana Virtual Assistant | Social Media Manager | Digital Marketer | Content & SEO Strategist linkedin.com/in/franchescaigana Summary Results-driven Virtual Assistant with proven experience in digital marketing, social media management, SEO support, and administrative operations. Skilled in content creation, scheduling, engagement monitoring, keyword research, reporting, and workflow coordination. Adept at managing multiple platforms, supporting marketing campaigns, and maintaining organized backend systems. Reliable, detail-oriented, and proactive, with a strong ability to support business growth and deliver results in fastpaced, remote environments. SKILLS Virtual & Administrative Support Email & Calendar Management Social Media Management Digital Marketing Support Content Creation & Scheduling SEO Fundamentals Operations & Workflow Coordination Customer Support (Email & Chat) Data Entry & Documentation Project & Task Management Time Management & Prioritization Process Improvement Team Coordination Problem Solving & Decision Support EDUCATION Polytechnic University of the Philippines – Manila Bachelor of Science in Business Administration Major in Marketing Management 2020 – 2024 WORK EXPERIENCE Curated Privacy LLC (Remote) Digital Marketer | June 2025 – January 2026 Drive social media growth through content creation, scheduling, and engagement tracking Boost SEO performance with keyword research and content optimization Analyze marketing metrics and deliver insights to inform strategic decisions Research markets and competitors to uncover growth opportunities Support digital campaigns to strengthen brand visibility and reach Key Contributions: Strengthened online presence through consistent, data-informed content strategies Improved decision-making by delivering clear performance insights and reports The Place by Buena | Nasugbu, Batangas Operations Manager | December 2024 – March 2025 Directed daily operations to ensure quality service and customer satisfaction Managed staff scheduling, attendance, and payroll support Resolved customer concerns efficiently and professionally Coordinated events for seamless execution Maintained accurate operational reports for management Key Contributions: Improved operational consistency through structured scheduling and tracking Enhanced customer experience through proactive issue resolution TECHNICAL AND OFFICE TOOLS Social Media Platforms (Facebook, Instagram, Tiktok) Content Scheduling Tools Google Workspace (Docs, Sheets, Calendar) Microsoft Office (Word, Outlook, PowerPoint) Email & Chat Support Systems Basic Analytics & Reporting Tools Editing: Canva, CapCut Project Management: Jira, Trello, Asana, Basecamp CRM: Zoho CRM, HubSpot LANGUAGES English Filipino WORK EXPERIENCE Seven Heaven | Nasugbu, Batangas Social Media Assistant | March 2018 – August 2021 Created digital content and product visuals for social media Managed online engagement and responded to customer inquiries Supported promotions to increase brand visibility Maintained consistent posting schedules and content updates Key Contributions: Contributed to increased online engagement through regular content creation Improved customer response time via chatbased support Dine and More | Nasugbu, Batangas Storekeeper / Assistant Supervisor | August 2016 - September 2016 Maintained accurate inventory and ensured store cleanliness Supported staff supervision during daily operations Delivered consistent, high-quality service in a fast-paced environment Keyks and More | Nasugbu, Batangas Baking & Design Assistant / Storekeeper | March 2016 - August 2016 Designed and decorated custom cakes using piping and fondant Managed inventory, orders, and store organization Coordinated deliveries and delivered direct customer service