Franceska Nicole Canquin

FRANCESKA NICOLE CANQUIN Digital marketing specialist with experience supporting startups, SaaS companies, and B2B organizations across cybersecurity, healthcare, and technology sectors. Skilled in marketing automation, CRM lifecycle campaigns, SEO content strategy, and data-driven marketing optimization. Background in chemical engineering supporting analytical decision making and marketing performance analysis. PROFESSIONAL EXPERIENCE INDEPENDENT DIGITAL MARKETING CONSULTANT January 2025 – Present Provide digital marketing strategy and campaign execution support to startups and B2B companies in SaaS, cybersecurity, healthcare, and marketing technology sectors. • Developed multi-channel marketing strategies across email marketing, SEO content, and social media resulting in approximately 20% growth in audience engagement across client platforms. • Built lifecycle email marketing automation systems using HubSpot, Brevo, and Mailchimp supporting lead nurturing and improving open rates and click through engagement. • Designed marketing landing pages and UI components using Figma and Framer improving conversion flow and reducing bounce rates on client landing pages. • Produced SEO optimized blog articles and thought leadership content supporting organic traffic growth and brand authority in technology and healthcare sectors. • Managed CRM segmentation and outreach workflows enabling targeted campaigns and improving lead qualification processes. Selected Client Contributions Cybersecurity SaaS Company • Produced executive thought leadership articles and industry content supporting brand visibility in cybersecurity publications and media platforms. • Managed HubSpot CRM workflows and audience segmentation supporting targeted lead outreach and marketing campaign coordination. Healthcare Marketing Platform • Produced SEO focused blog articles targeting digital marketing strategies for healthcare providers supporting improved search visibility. • Produced and edited podcast episodes and repurposed long form content into short form video and social media assets to expand marketing distribution. SaaS Mobile Platform • Designed landing pages, marketing assets, and UI components using Figma supporting product marketing campaigns and launch initiatives. • Built lifecycle email campaigns and onboarding sequences supporting user activation and retention initiatives. ACY SECURITIES | Digital Marketing Specialist July 2023 – February 2025 • Managed multi-channel marketing campaigns across social media, paid advertising, and CRM platforms supporting brand awareness and lead generation initiatives. • Executed targeted email marketing campaigns using Salesforce Marketing Cloud including audience segmentation and lifecycle messaging improving campaign engagement rates. • Managed social media strategy including content creation, scheduling, and engagement monitoring contributing to increased audience reach and platform engagement. • Collaborated with financial analysts and marketing teams to produce compliant blog content, market commentary, and educational articles for digital publication. • • Monitored marketing campaign performance and prepared analytics reports to support campaign optimization and marketing strategy decisions. Coordinated CRM audience segmentation and messaging workflows to improve targeted outreach and campaign personalization. AGENIX DIGITAL | SEO Intern December 2022 – February 2023 • Conducted keyword research and SEO optimization for blog content and landing pages improving search ranking performance for targeted keywords. • Assisted with website analytics monitoring using Google Analytics and SEO tools including Ahrefs. • Implemented internal linking strategies and SEO best practices improving content discoverability and search indexing. DB CREATIVES | Content Creator and Workflow Coordinator October 2022 – February 2023 • Produced marketing copy for social media campaigns, websites, and promotional materials supporting brand messaging and digital marketing initiatives. • Applied SEO optimization techniques improving website visibility and search traffic potential. • Coordinated internal marketing workflows and project communication using Trello and collaborative tools. THE COIN BUBBLE | Admin Assistant January – June 2022 • Provided administrative coordination including scheduling meetings, preparing reports, and managing documentation systems. • Assisted in internal reporting and organizational record management supporting operational efficiency. SKILLS Marketing Strategy & Growth B2B Marketing • Content Strategy • Demand Generation • SEO • Campaign Optimization CRM & Email Marketing HubSpot • Salesforce Marketing Cloud • Mailchimp • Brevo • Beehiiv • CRM Segmentation • Lifecycle Automation Content & Media Production Podcast Editing (Riverside) • Short-Form Video • Canva • CapCut • Social Media Content Analytics & Marketing Tools Google Analytics • Google Search Console • Google Ads • Ahrefs • SEMrush • Meta Ads Web & Design Framer • WordPress • Squarespace • Figma • Netlify Data & Technical Skills Excel • SQL • R • Data Analysis & Reporting Productivity & Collaboration Notion • Trello • Microsoft Office Suite EDUCATION & CERTIFICATIONS BS Chemical Engineering, University of the Philippines Los Baños Licensed Chemical Engineer, Professional Regulation Commission. Registration No- Claude Cowork & Claude Code Mastery, claudemarketers.com Financial Markets, Yale University. Credential ID DJMEVK4F34CW Portfolio Diversification Using Correlation Matrix, Coursera Project Network. Credential ID EAHJV78994H4 Investment Risk Management, Coursera Project Network, Credential ID QTB66N2EYS7F Fundamentals of Digital Marketing, Google Digital Garage, Credential ID-