FRANCESCA SAUER
PERFORMANCE MARKETER | CREATIVE STRATEGIST
REACH OUT
WORK EXPERIENCE
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Performance Marketing Specialist
LinkedIn
Dyme App (Personal Finance, Saving, Budgets)
Amsterdam
March 2022 - Feb 2025
Leading the paid acquisition strategy and execution: Meta, Google, TikTok,
Snapchat, Reddit, Pinterest
Managed a monthly media budget of €50k & reduced CAC by 44%
SKILLS
Increased 1st month ROI from new users from 36% to 85%
Content creation and ongoing creative testing
Paid Social
Web & App Analytics
Set up a workflow for UGC collaborations
Media Buying
Consumer Psychology
Data analytics, KPI setting, tracking & reporting
App Marketing
Copywriting
App Store Optimization
CRO
Lead Generation
Collaborating with product team on in-app CRO initiatives
ASO
App pricing experiments & User Onboarding
UGC
Growing organic social media accounts (IG and Tiktok)
FAVOURITE
WORKOUTS
Les Mills Bodypump
Pilates
Social Advertising Lead
Hidden Profits Marketing (Agency for Health & Fitness)
Aug 2021 - Jan 2022
Strategy & execution of paid social campaigns
Analysis & reporting of weekly/monthly data and KPI trends
Product development: testing new campaign objectives & channels
Developing campaign packages: landing pages & ad creatives
EDUCATION
Creating social advertising tools (data reports, routings, templates)
Coaching 10+ Online Marketers, sharing knowledge and giving trainings
MSc Corporate Communications
University of Amsterdam
Team Manager DACH
Hidden Profits Marketing (Agency for Health & Fitness)
Dec 2020 - July 2021
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Online marketing strategy for the largest women-only fitness franchise in
Sustainability Marketing & Brand
Communication
Thesis: Framing of Corporate Social
Responsibility Reporting
BA Communication Science
Otto-Friedrich-Universität Bamberg
DACH
Leading a team of five Online Marketers and three Client Success
Managers
Lead Generation for 220+ fitness & health accounts
Implementation of the lead generation formula and product innovations
Co-operating with sales team to explore new markets and optimize the
customer journey
Client retention & consulting in lead to member conversion
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Project and Account Management for international key accounts
Study Abroad Year in South Carolina:
Visual Communications, Branding, PR
Online Marketer
Hidden Profits Marketing (Agency for Health & Fitness)
Oct 2018 - Nov 2020
LANGUAGES
Paid Social & Paid Search strategy and execution: Meta & Google Ads
German
Native
Data analysis and reporting
English
Fluent
Dutch
Elementary
B2C lead generation for 50+ fitness & health accounts
Landing page design & CRO
Persuasive copywriting
