Francesca Baldassarri

I've been a full-time consultant for small businesses and non-profits since 2015.

I collaborated with Etsy, UNHCR, Intersos, local institutions (Confartigianato, CNA), and local organizations (Weekendoit, Weekhand, Sikènd).

I have been crafting websites since 2001, but since 2015, I have been working exclusively with illustrators, artisans, and artists to make their online home effective and bespoke to their needs.

I especially focus on practical SEO (to optimize what it's worth to be found) and newsletter strategies (to optimize your time and efforts in content creation). I made websites with WordPress/WooCommerce, Shopify, Squarespace, Wix, and I can easily use any CMS.

Thanks to 15 years in the creative world, I have acquired a vast knowledge of many crafts and their peculiar struggles. This allows me to help my clients in finding their unique way of managing their online business.

Latests projects I've worked on:

--- https://www.lasartabeauty.it/ on Shopify - set up, template customization, listing creation, SEO (site-wise and listings-wise)

--- https://for-me.design/ on Squarespace - redesign, categories and listings SEO

--- https://www.luthopika.it/ on WordPress - website design, SEO, and maintenance

--- https://www.etsy.com/shop/tostoini SEO for merchandising listings;

--- https://www.adelemuracegioielli.com on WordPress - website design

--- https://naomivona.art/: website redesign, SEO, newsletter segmentation and automation on Flodesk, automations on Instagram (with ManyChat)

I am looking for small businesses that value perfectionist work and a down-to-earth approach to solving problems, and want to create a lasting relationship with a professional who will always work to meet their needs.