Folasade Apanisile

Folasadé Apanisile Toronto, Ontario, Canada | linkedin.com/in/folasadeapanisile/ Marketing and Communications Manager Innovative and resourceful with extensive experience in communications and marketing management with a focus on change management, people engagement, and community partnerships. Proven leader and mentor with a history of cross-functional collaboration to create and develop compelling cross-channel content. As a catalyst for change, able to influence and persuade with insight and integrity to solve complex problems, improve processes, and increase engagement. Skills Leadership | Strategic Business Communication | Public Relations | Social Media | Cross-Functional Communication | Executive Communication & Coaching | Creative Design & Branding | Operations | Copywriting & Editing | Event & Project Management | Corporate Sponsorship Experience Gore Mutual Insurance Company, Toronto, ON​ March 2024 - July 2025 Marketing and Communications Manager Lead strategic initiatives to engage over 500 employees in alignment with company goals. With one direct report, manage various portfolios, including Personal Lines, Performance, Broker Engagement, Purpose, and People Experience. ●​ Planned all-employee meetings for over 500 staff, ensuring effective messaging and coordination. ●​ Collaborated with leadership to communicate growth plans transparently, including a five-part training module developed with the CFO. ●​ Managed monthly performance updates and quarterly reports for consistent sharing of financial results and insights that drive decisions. ●​ Created speaking notes and coached leaders to communicate key messages, fostering collaboration. ●​ Partnered with the People Experience team to launch the Employee Value Proposition EVP, emphasizing core values and supporting a company-wide roadshow. Four Seasons Hotel and Resorts​ April 2022 - March 2024 Global Operations Internal Communications Manager Collaborated with Global Operations Leadership and Executive Leadership teams to develop a global strategic communication approach driving employee performance and enhancing engagement as well as elevate the brand. ●​ Launched an integrated internal communication program was launched to support the new Strategic Plan, enhancing messaging and providing coaching for leaders, ensuring alignment with company strategy. ●​ Collaboration with Johns Hopkins and global teams established a communication framework for the Lead with Care program, improving health and safety engagement across 126 properties. ●​ Storytelling was used in key communication initiatives to align operational messaging with strategic vision, while engaging formats like newsletters and leadership calls boosted awareness and participation. Playbooks and templates were created for effective messaging by field leadership. PwC Canada, Toronto, ON​ February 2017 - March 2022 Corporate Communications Manager As an in-house advisor on the corporate communications team, supported executives with their communication needs. Transitioning from Chief of Staff to a role focused on operations and change management, led the creation and distribution of various communications for critical business initiatives, culture transformation, and strategy. Folasadé Apanisile​- Page 2 ●​ Developed an internal communications strategy focused on employee wellbeing and DEI during COVID-19, creating supportive messages and training materials while onboarding the Chief People Officer. ●​ Led national town hall program content development for PwC Canada, streamlining processes for local teams. ●​ Created national communications strategies, objectives, and KPls to support internal plans and client needs. ●​ Built strategic partnerships for sponsorships and initiatives, enhancing leadership visibility and firm branding. McMillan LLP, Toronto, ON​ September 2014 - January 2017 National Marketing & Communications Manager Led a team of direct reports in developing and executing a consolidated communications plan for the firm while managing high-volume internal employee communication, external marketing communications, public relations duties, and social media across all offices. ●​ Created a national roster of over 50 high-profile lawyers, providing media training to enhance press relationships and secure favourable coverage. ●​ Managed internal communications, producing newsletters that promoted collaboration and transformed a siloed culture into an open, celebratory one. Enhanced a CRM database of 30,000 contacts with CASL-compliant practices. ●​ Coached 3 to 6 direct reports, supporting their growth and improving the marketing communications function within the organization. Education Creative Writing​ George Brown College 2010 - 2014 Writing For Business & Media​ University of Toronto 2014 - 2016 Postgraduate Certificate, Public Relations Ryerson University Bachelor of Arts (BA) Honours, Psychology & Mass Communications York University Technical Acumen Eloqua | SharePoint | Salesforce | Workbench | CRM | Qlik Sense | Video | Analytics | Asana | AI | Poppulo | Meltwater