Florencia Punturero

As a graduate of Advertising School and a Communications professional and passionate, my experience has taken me to discover the world of technology and new markets, and how marketing must always be driven along with creativity and innovation as the basis of any business.
I was born in Argentina but I live in Santiago de Chile, and worked for the U.S. Enterprise market for more than 3 years at the Digital Marketing department of Hewlett-Packard. While at HP, I supported demand generation campaigns creating and managing microsites with media agencies, collaborating with whitepapers and case studies creation, and serving as a primary researcher of new content to leverage. I also served as a Community Manager, designing, implementing and maintaining a Social Media plan for the Enterprise and Small and Midsize Business accounts, communicating and starting the discussion around solutions for the U.S. customer. In addition to these functions, I created, developed and managed graphic material to support our sales reps, and even created a web tool with my team for U.S. Sales Representatives and Marketing employees to find and share updated content with their targeted customers.
I am currently working for Endress+Hauser, a Swiss company, in charge of Marketing & Communications in the world of measurement instrumentation, services and solutions for industrial process engineering. At this company I am in charge of creating and designing marketing content for both internal and external communications, through print and digital media. This includes graphic design and branding through different promotional formats, focused on the industrial market. I also participate in planning and coordinating our company’s media strategy, and translating and adapting marketing material from the company´s headquarters in Europe.

I am a very independent person; I work very well alone but at the same time I am known for being a good team player. I have been working for various markets for the last years, dealing with their pros and cons, which I love for being a constant challenge.