Florencia Arena

TRAYECTORY FLORENCIA ARENA Professional objective: Marketing professional with experience in SEO and analytics, focused on driving growth and online visibility for brands. Passionate about content generation and optimization of digital strategies. Skills: SEO and data analysis digital marketing strategies Social media management content creation Market analysis Languages: Spanish (native), English (advanced) References: Available on request. INDIGO Head of the communication and marketing area 2018 -20224 - Creation of the communication strategy - Writer of the blog on yoga, meditation, alternative therapies and communication - Creation of audio-visual material - Content creation and design for networks - SEO strategy - Meditation instructor - Meditation workshop facilitator Responsible for developing and implementing digital marketing strategies, including SEO, analytics and social media management. Collaboration with the sales team to generate leads and increase conversion. Supervision and coordination of online advertising campaigns. Data analysis and reporting to measure the performance of the implemented strategies. FUNDACIÓN NEW FUTURE SOCIETY Organization for personal growth - 2017 - 2020 - Communication strategy - Digital marketing - Photo production - UX analysis of the web - Collaboration in different projects Creation and management of content in social networks to increase the visibility and commitment of the organization. Development of strategies to encourage community participation and raise awareness about the objectives of the foundation. TRAYECTORY ATMAN Transdisciplinary Therapeutic Center 2019 - 2022 FLORENCIA ARENA - Communication strategy - Digital marketing - Content creation for networks - Meditation instructor Social media management, content creation and moderation of online communities. Implementation of digital marketing strategies to increase reach and interaction on the company's social platforms. HOJAS DE INSPIRACIÓN Digital diary 2017 - 2020 -Writing notes for the digital newspaper MDZ OL (Estar Mejor Section) during the previous trip to India - Production of photographs for notes - Notes translation AMAZON EXPLORE Meditation Intructor- - Personalized online Tibetan Buddhist meditation sessions MEME - MARATON DE LA CALMA Head of the communication area and in charge of organizing events 2018 - 2020 - Creation of the communication strategy - Creation of audio-visual material of the events - Content creation and design for networks - Meditation instructor - Coordination of free meditation events in 15+ countries (even streamed live from India) MENDOZA VERDOZA Head of communication and marketing area 2018 -2020 - Notes on the blog on topics related to meditation and personal growth - Personal marketing strategy - Content creation for website and social networks LATEST WORKS INDIGO Communication strategy Creation of the communication strategy Creation of audio-visual and visual material for networks Design for networks Notes for blog: https://enindigo.com.ar/alimento-natural-deportistas/ https://enindigo.com.ar/productos-ecologicos-mendoza-indigo/ https://enindigo.com.ar/meditacion-en-mendoza-mindfulness/ FLORENCIA ARENA LOVING KINDNESS Personal sessions and blog notes Personalized online Tibetan Buddhist meditation sessions Notes for blog: https://lovingkindnessmeditations.wordpress.com/blog ACTUAL STUDIES Creative writing How to write a book Creation of travel diary