Florence Mae Kho
Ph1 Bl1 Lot119, Sta. Lucia St.
Collinwood Subdivision, Basak
Lapu-Lapu City, Cebu 6015
Contact #: --
CAREER SUMMARY:
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Commendable background in Social Media Marketing, Paid Advertising, SEO and Analytics
Tracking
Strong leadership skills: able to prioritize and make sound decisions without losing focus
Resourceful and has keen attention to details
A skilled problem-solver and a multi-tasker
EDUCATIONAL BACKGROUND:
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University of San Carlos (USC)
Bachelor of Arts in Linguistics and Literature
Bachelor of Science in Chemical Engineering
2011 - – 2011
WORK EXPERIENCE/ELIGIBILITY:
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Google Ads & Facebook Ads Specialist | Traffic Manager
Tulsa Internet Marketing
February 2017 – Present | Tulsa, Oklahoma USA
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Set up, update, and optimize campaigns in Google Ads (campaign types include
search and display). This includes conducting keyword research, drafting PPC ad
copy, making landing page recommendations, managing bids, etc.
Run and analyze campaign reports from Google Ads, and Google Analytics
Create digital strategy and plan campaigns that drive sales and leads for clients
Setup advanced ad campaigns in Facebook that maximize revenue and returns at a
low cost-per-acquisition
Create weekly reports for multiple clients with detailed insight and
recommendations for improvement
Implement innovative solutions to scale and automate campaign management
processes
Marketing Strategist | AdWords Specialist
GetMore Philippines
August 2016 – January 2019 | Serviced Offices, G/F, i2 Bldg., IT Park, Lahug
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Develop Paid Advertising strategy in Facebook and Google Ads for Real Estate
clients.
Create Landing Pages, and setup Social Media Accounts for Real Estate clients.
Keep social media channels running smoothly by creating and scheduling content like
photos, videos and graphics.
Generate leads for internal projects and clients’ various projects and regularly
optimize campaigns to improve lead quality.
Document SOPs and protocols for the marketing team.
Keep track of the marketing team’s spending and budget.
Makes sure that all of the content assets are in line with the overall marketing strategy
and the branding guidelines.
Plan and execute events for internal projects and Real Estate clients.
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Digital Content Specialist – Branding and Marketing Group
Forward BPO (formerly Taking You Forward)
March 2016 – August 2016 | SLL Bldg. P. Remedio St., A.S. Fortuna
Digital Content Marketing
✓ Create compelling content for the website, social media platforms, landing pages,
and email campaigns
✓ Regularly publish articles in the website
✓ Regularly share articles and infographics in social bookmarking and forum sites
Email Marketing
✓ Analyze current email marketing strategies and ongoing campaigns and make
recommendations for improvement
✓ Develop automations/drip campaigns
✓ Carry out segmentation of email lists
✓ Ensure all email campaigns comply with current email best practice
Search Engine Optimization (SEO)
✓ Maximize
✓ Implement strategies to improve bounce rate
✓ Optimize copy and landing pages
✓ Track keywords for content strategies
✓ Develop and implement link building strategy
✓ Recommend changes in the website architecture to improve SEO positions for
target keywords
✓ Write original SEO content for company website’s blog
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Research and Innovation Associate
Wealth Development Bank Corporation
May 2015 – March 2016 | 5/F Cebu Holdings Center Building
PROFESSIONAL REFERENCES:
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Cloyd Waldo Enad
Former Marketing Manager at GetMore Philippines-
Brian Dominic Padilla
Former PPC Manager at Delonix-
Rae Joanna Bargamento
Former Project Manager at GetMore Philippines-
