Florence Mae Desiata

I am a content and project professional with a strong mix of writing, editing, SEO, website branding, and operations. I manage content from idea to publication and make sure every piece aligns with the client’s goals, voice, and quality standards. I work across content strategy, UX UI copywriting, and website messaging while also handling workflow planning and team coordination.

Here is what I bring:

• Skilled content writer and editor with experience in blogs, websites, technical articles, email copy, and branded content
• Copywriting expertise for websites, UX UI flows, landing pages, and full brand messaging
• Strong background in website branding, voice development, page structure, and user clarity
• Solid SEO knowledge, including keyword research, on-page optimization, and improving existing content
• End-to-end content management, from research and briefs to editing, publishing, and performance checks
• Stakeholder management skills that help align teams, clarify expectations, and keep communication smooth
• Quality assurance experience to ensure every published asset meets standards, requirements, and specifications
• Ability to coordinate writers, designers, and developers while keeping projects organized and on schedule
• Process improvement skills, including building workflows, templates, content calendars, and QA systems
• A reliable and proactive work style that supports leadership and helps teams stay focused and aligned

In my previous roles, I often handled the entire content pipeline. I planned the content, wrote and edited the copy, guided website branding decisions, managed SEO tasks, coordinated with stakeholders, and checked quality before publication. I also reviewed analytics to understand performance and support better planning moving forward.

I work well in fast-paced environments that need clear communication, structure, and consistent follow-through. I enjoy bringing order to creative work and helping teams deliver content that is accurate, aligned with the brand, and optimized to perform.

Overall, I bring a unique combination of content writing, editing, SEO strategy, website branding, UX UI copywriting, stakeholder management, and project coordination. I help teams produce stronger content, maintain brand consistency, and run smoother, more organized content operations.