FLORENCE FERRER
Social Med ia Analyst
CONTACT
(--mmm HPA Fort Bonifacio,
D-0624
Taguig City, PH
SKILLS
Market Research
Social Media Marketing
Facebook Ads
Data Reporting and Analysis
Campaign Optimization
Retargeting
Keyword Research
Customer Care
CAREER SUMMARY
Driven and knowledgeable Social Media Analyst with 3+ years of
experience in social media marketing helping clients boosts their
online presence and website traffic. Work closely with clients to
develop and execute marketing strategy align with the company’s
business goals and core values.
WORK EXPERIENCE
Social Media Analyst
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Microsoft Office
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Highly organized
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Willingness to learn
TOOLS and SOFTWARE
4
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Created daily, weekly, monthly reports and dashboards in
monitoring social media performance results.
Provided analytical insights and suggested refined and new
strategies for opportunities to better performance results.
Managed successful paid and organic campaigns across multiple
social media channels that resulted to the increase of client’s
followers, engagements and conversions.
Conducted market research to enhance and expand ideal
keywords, audience targeting and A/B testing.
Handled resolving client inquiries with regards to social media
advertising and Sprinklr platform usage.
Collaborated with IT professionals and brainstorm ideas for new
features or enhancements that have added value to Sprinklr
platform.
Produced and revised several process documentations and social
media marketing best practices.
Social Media Management:
• Sprinklr, and basic
understanding with
Buffer and Hootsuite
Data Analyst
Photo and Design Software:
• Adobe Photoshop,
Adobe Spark, Canva,
CorelDraw, GIMP
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Social Media Channels:
• Facebook, Instagram,
Twitter, LinkedIn,
YouTube
Aug 2014-May 2018
Straightarrow Corporation – Pasig, PH
Accenture Inc. – Mandaluyong, PH
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Jun 2012-Jul 2014
Validated data of health insurance application forms prior to
encoding into database.
Performed quality assurance checking of team members encoded
data into database.
Generated weekly reports of the processed data by team members
for client and internal team.
Assisted special projects across different health accounts including
quality assurance checking and report creation/generation.
EDUCATION
Bachelor of Science in Computer Science
Pangasinan State University, Lingayen Campus
S.Y-
2
