Fiona McEachran
Content Strategist/ Writer
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Skype: fiona.mceachran
I love the power that content can have. It is your blogs, articles and advertising that can win or lose you new
and repeat customers. In a world where attention is the new currency, content matters more than ever.
Content can make people think, laugh, cry, believe and buy.
I’m a creative and experienced Content Strategist who loves writing. I can develop different types of content
for your target market personas and communities dependent on your needs. Topics I enjoy include technology,
software, real estate, education, property investing, finance, and travel.
Expertise
Content Strategy
Social Media
Management
Email Marketing
Blog and Article Writing
Interviewing
Proof-Reading
Content Creation
SEO Copywriting
Ad Copywriting
Press Releases
Product Descriptions
Experience
Marketing Manager, Console (Real Estate Software)
Onthehouse Holdings, Sydney, Australia
2014 - 2016
Content Strategist, Editor and Writer on the topics of marketing, business, technology and real estate:
Established operating processes, goals, milestones and tracking for content generation and social media
Copywriting, editing and branding: website content, banner ads, SEO headlines, keywords, articles, blogs,
newsletters, press releases, sales collateral and brochures
Managed the growth, edited and wrote articles for 4 monthly email lists – Console Newsletter,
Onthehouse Agent Newsletter, Tips and Tricks Newsletter, Expert Agent Newsletter
Created the “Expert Agent” Community utilising email marketing and social media marketing, showcasing
thought-leadership evergreen content, and grew the list to 5,500 in 18 months
Worked with all teams within the company (Sales, Support, Training, Product, IT), and external
stakeholders, to generate thought-leadership content and develop product messaging
Established third party content distribution - Wrote blog articles for leading Real Estate industry news
website – rebonline.com.au and wrote and conducted video interviews for www.eliteagent.com.au
Distribution via social media management for promotion of content
Facilitated a session to take team managers through buyer journey analysis and content mapping
Created, managed and maintained editorial calendars and content plans in Confluence
Supervised team of 2, hired and managed external graphic designer, PPC manager, and web developer
Reported consistent growth, solutions for challenges and innovations to stakeholders
twitter @fionamceachran, LinkedIn @fionamceachran, portfolio www.fionamceachran.com
Marketing and Property Research Manager
MRD Partners, Gold Coast, Australia
2012 – 2013
Content Strategist, Editor and Writer on the topics of property investing and real estate:
Worked directly with company Director to develop proper messaging
Assisted with the re-branding and new copy for the business and came up with the new name MRD
Partners
Managed the growth, edited and wrote blog articles for the monthly newsletter email list
Copywriting for advertising and promotion of events, including video script copy
SEO research and implementation, identifying innovative ways to grow organic search traffic, and writing
keyword-rich copy
Maintain and update content using the WordPress content management system
Marketing Consultant (Various Industries)
Abnormal Marketing, Gold Coast, Australia
2010 - 2012
Clients: www.australianfinancecentre.com.au www.pinkpear.com.au www.wristbands.com.au
Content Strategist, Editor and Writer on the topics of mortgages, finance, event management:
Writing blog articles and newsletter for Australian Finance Centre
Writing blog articles, website copy and solus EDMs for AAC Wristbands and reporting results
Education
Social Media Marketing World. San Diego, USA. 2014, 2015, 2016
iMedia Brand Summit. Gold Coast, Australia. 2015
Marketo Marketing Nation Roadshow. Sydney, Australia. 2015
Salesforce World Tour. Sydney, Australia, 2014
CIM Diploma of Marketing. City of Bath College, Bath, UK. 2005
Diploma of Management. Gateway TAFE, Brisbane, Australia-
Skills and Tools
Software - Microsoft Office (Word, Excel, Outlook, PowerPoint), Hootsuite, Unbounce, Sprout Social,
Salesforce, Marketo, Optify, Google (Analytics, Webmaster, Adwords), Atlassian Confluence, Slack
Email Software – MailChimp, Constant Contact, iContact
Advanced knowledge of social media includes Facebook, Twitter, Instagram, LinkedIn, Pinterest
Basic knowledge of HTML and CSS
CRM – Salesforce, vTiger, Zoho, Microsoft Dynamics
Fun Facts
Published Author of Web Branding Coach: Genesis. 2011
Southport Toastmasters: Vice President Public Relations. 2011-12
Travel Blogger since 2016
Location independent and flexible to move to your time zone or location if needed
twitter @fionamceachran, LinkedIn @fionamceachran, portfolio www.fionamceachran.com
