Filip Galetic

FILIP GALETIC Place de la Justice 4, 1000 Brussels, Belgium M: --LinkedIn: http://linkedin.com/in/fgaletic WORK EXPERIENCE 2010-presentIndependent Digital Marketing Consultant, Upwork, internationally. I help businesses and clients choose and employ the most suitable digital marketing strategies to achieve their goals. Devise and implement digital marketing strategies customized to clients’ needs Content creation: blog writing, email marketing (Mailchimp, Constant Contact, GetResponse), e-books; content curation; creation and management of landing pages and sign up forms; building funnels Influencer outreach via Twitter, email and securing key strategic partnerships Community management on all major social media channels: Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram and other tools; PPC advertising on Facebook, Twitter, Istagram and Google Ads. Full stack marketer with experience and deep knowledge of various forms of online marketing Self-published two Kindle bestsellers on the topic of social media marketing 2016Digital Marketing Executive, THEOplayer, Leuven, Belgium. Formulate strategies for lead generation and brand awareness of a dynamic scale-up Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.) Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness Be actively involved in SEO efforts (keyword, image optimization etc.) Prepare promotional emails and organize their distribution through various channels Provide creative ideas for content marketing and update website Collaborate with designers to improve user experience Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.) Acquire insight in online marketing trends and keep strategies up-to-date -Research Analyst, Global Betting and Gaming Consultants (GBGC), Zagreb, Croatia. Tracked and analysed key industry indicators and developments for over 200 gambling jurisdictions from a multitude of sources. Worked on various bespoke consultancy projects with clients from land-based and Internet gambling industry. Compiled and managed, and analyzed vast amount of qualitative and quantitative data in complex databases. Written articles for the GBGC newsletter and key industry publications. Supported the promotion of the firm in social media. -Communication Associate, UNICEF Office for Croatia, Zagreb, Croatia. Assisted in planning, implementation, monitoring and evaluation of advocacy and communication strategy to promote children’s rights and facilitate fund raising. Assisted in generating written and visual content for www.unicef.hr, including articles, photographs and videos. Assisted in preparing background information, communication and other promotional and advocacy materials, including photographs and audio-visual videos materials. Cooperated with numerous partnering organisations from different sectors on joint projects and assisted in planning and holding various events – seminars, presentations and launches. - Analyst, Woodsford Grupa, Zagreb, Croatia. Organized and coordinated activities related to projects in the field of luxury real estate development. Performed extensive market research and analysis, and presented the findings in comprehensive reports and briefs. Assisted in preparation of promotional materials, presentations, brochures, company profiles. - Marketing Assistant, Institute for the Development of Education (IDE), Zagreb, Croatia. Responsible for developing the Annual Promotion Campaign which entailed promotion of institutions of higher education from the EU and the US. Managed several key accounts and actively sought out new clients. Promoted the TOEIC (Test of English for International Communication), a tool for assessment of English in everyday work activities. - PR Coordinator, AEGEE-Zagreb, Zagreb, Croatia. Managed the external and internal communication of the association as a board member-; recruited new members of the association and promoted the association; organized international events for students from around Europe. - Marketing Assistant, Johnson & Johnson SE, Zagreb, Croatia. Provided high-intensity support to the sales and marketing team in a dynamic, international, multilingual work setting (English, Croatian, Slovenian). EDUCATION 2014-KU Leuven, Brussels, Belgium. MBA Program – Business Information Management orientation (expected graduation date:- VERN Business College, Zagreb, Croatia. Bachelor's Honours degree in Business Administration- University of Zagreb, School of Humanities, Zagreb, Croatia. English and Comparative Literature (double major) concurrently with the VERN B.A. CERTIFICATIONS 2011Certified Hootsuite Professional, Hootsuite University, Hootsuite. Certified Inbound Marketing Professional, Inbound Marketing University, Hubspot. ADDITIONAL EDUCATION, INTERESTS AND ACTIVITIES 2007 American Institute on the Political and Economic Systems, Prague, Czech Republic. Awarded with a full scholarship and attended a prestigious summer program for future leaders of the Central and Eastern Europe and Central Asia on the values of democracy and free markets. 2005 PRES2: Public Relations European School 2, Athens, Greece. Received intensive training in public relations for NGOs together with culturally diverse participants from the whole Europe. HONORS AND ACHIEVEMENTS 2007 Golden Stock Award, VERN Business College, Zagreb, Croatia. Awarded by the school as one of the top 10 students of the class- Business English Certificate (BEC) Higher, University of Cambridge, UK. Awarded grade A in the advanced-level exam of Business English from University of Cambridge. 2006 -2007 Certificate of Achievement, IDE, Zagreb, Croatia. Awarded for commitment demonstrated as a marketing assistant in 2006 and 2007. OTHER INFORMATION Excellent English writing and speaking skills. Intermediate speaker of Spanish and basic knowledge of Italian and German. Native speaker of Croatian. Advanced user of MS Office (Word, Excel, PowerPoint, Access), Photoshop and CMS. Basic knowledge of HTML. Basic user of SQL, ArchiMate, Visual Paradigm and similar ERP/BPMN applications Knowledge of Google Analytics, Google AdWords and Search Engine Optimisation (SEO). B Category Driver’s License Interests include: fitness, travel, film. References available at request.