Fikayomi Odewabi

FIKAYO ODEWABI --Lagos, Nigeria. PROFESSIONAL SUMMARY Highly motivated and creative Graphic Designer with extensive experience delivering top-notch visual solutions and driving design innovations. Proven track record of crafting compelling designs, resolving complex creative challenges, and providing exceptional client satisfaction. Skilled in design principles, visual storytelling, and creative problem-solving, with a passion for innovation and customercentric design solutions. KEY ACHIEVEMENTS  Proven ability to analyze and resolve complex design challenges related to visual identity, branding, and creative direction.  Proven ability to effectively implement design concepts, manage design configurations, and ensure design consistency.  Proven ability to collect, analyze, and interpret design data to inform design decisions, drive process improvements, and optimize design efficiency.  Successful track record of providing exceptional design support to clients, including design analysis, reporting, and resolution of design issues.  Proven ability to oversee design performance, identify areas for improvement, and implement optimization strategies to ensure design excellence and effectiveness. CORE COMPETENCIES  Design Collaboration  Visual Storytelling  Design Principles    Design Software Usage Branding and Identity Motion Graphics and Animation  UX/UI Design PROFESSIONAL EXPERIENCE Led the development of innovative visual storytelling and brand strategies for a leading African financial institution, with a reach of 20+ markets, resulting in enhanced brand recognition and customer loyalty. Graphic Designer– United Bank for Africa Group Key Responsibilities and Achievements  Directed end-to-end creative execution for flagship campaigns, including: • UBA Legacy Promo • 75th Anniversary October 2023 – till Date  Created high-performing assets for corporate ads, social media content, debit cards, and anniversary merchandise, ensuring brand consistency across print, digital, and product mediums.  Achieved 15M+ impressions and 1.2M engagements (likes, shares, comments) for the UBA Legacy Promo on Instagram and Twitter/X, exceeding KPIs by 40%.  Revamped debit card aesthetics, contributing to an 18% increase in card adoption and earning 4.8/5 customer satisfaction ratings.  Elevated positive brand sentiment to 89% during campaigns through culturally resonant visuals, tracked via Brandwatch analytics.  Partnered with marketing, product teams, and external agencies to deliver campaigns on time and under budget. Lead Graphic Designer– Palremit, Dubai UAE. January 2023 – October 2023 Key Responsibilities and Achievements  Spearheaded brand visual management, ensuring consistency across all marketing materials, including: • Brand guidelines • Marketing collateral • Digital platforms • Applications  Crafted intuitive UI/UX elements for digital platforms and applications, enhancing user experience and engagement.  Created compelling social media graphics and advertising creatives, driving brand awareness and engagement.  Led creative direction for marketing campaigns, resulting in increased brand engagement and loyalty.  Collaborated with international teams to maintain a cohesive brand presence, ensuring consistency and quality across all markets. Brand Designer– Peakworks Nigeria January 2021 – December 2021 Key Responsibilities and Achievements  Spearheaded brand visual management, ensuring consistency across all marketing materials, including: • Brand guidelines • Marketing collateral • Digital platforms • Applications  Developed and refined Peakworks Nigeria’s visual identity, ensuring a cohesive brand presence that contributed to positive brand sentiment and a 200% increase in sales turnover.  Designed compelling social media creatives, digital ads, and print materials for three successful marketing campaigns.  Produced presentations, brochures, and branded merchandise that enhanced brand perception and customer engagement.  Worked closely with marketing, product, and sales teams to ensure brand visuals aligned with business objectives.  Analyzed market trends and competitors’ branding, using insights to refine Peakworks Nigeria’s brand positioning and strengthen its market presence. Graphic Designer– RichField Nigeria February 2021 – August 2021 Key Responsibilities and Achievements  Designed and delivered high-impact social media graphics, digital ads, and marketing materials that drove audience engagement and brand awareness.  Ensured all designs adhered to Richfield Nigeria's brand guidelines, maintaining consistency across print and digital platforms.  Created brochures, flyers, and promotional materials, collaborating with print vendors to ensure high-quality output.  Worked closely with senior designers and marketers to bring creative campaigns to life, driving business results.  Stayed up to date with industry trends, incorporating insights into design approaches to refine creative strategies and enhance design quality. Graphic Designer Intern– Atlantic Exhibition Nigeria Limited July 2018 – November 2018 Key Responsibilities and Achievements  Conceptualized and designed marketing collateral, including brochures, flyers, and website graphics.  Assisted in creating 3D mockups for exhibition booths, enhancing brand presence.  Maintained and updated the company's design asset library, ensuring easy access to brand assets.  Researched and presented new design trends and technologies, driving innovation and growth.  Worked closely with the marketing team to ensure brand consistency across all materials, reinforcing the company's brand identity. Freelance Graphic Designer: Dubai, United Arab Emirates BetaX.io Project Adashe EATUPNG August 2022- January 2023 October 2022 – October 2023 April 2022 - December 2022 September 2021 – December 2022 EDUCATION  BSc. Mathematics University of Ilorin, Kwara State. - REFERENCES Available on Request