Fidelis Kivuva

FIDELIS KIVUVA MUSYIMI Nairobi, Kenya • - •-• Linkedin.com/in/fidelis-kivuva- Public Relations & Digital Marketing Associate with hands-on experience in content creation, social media management, and digital marketing strategies implementation. Proficient in executing creative campaigns across digital and traditional channels to enhance brand visibility, build relationships with stakeholders, and drive audience engagement. Produced compelling content, managed social media platforms, and crafted press materials that resonates with target audiences. Utilised digital tools and metrics to monitor trends and tailor marketing initiatives for maximum impact. Proven ability to strengthen public perception and foster positive relationships with the community, media, and key partners. Core Competencies: Media Relations | Social Media Strategy | Content Creation & Management | Brand Development | Digital Marketing Campaigns | SEO Optimisation | Marketing Analytics & Reporting | Public Relations Strategy | Event Planning & Coordination | Copywriting & Editing | Audience Engagement | Graphic Design | Community Outreach | Marketing Communications | Market Research | Stakeholder Engagement | Website & Blog Management | MS Office Suite | Adobe Suites PROFESSIONAL EXPERIENCE Digital Marketing & Content Manager | Alpha New Beginnings Foundation | Kitui County, Kenya Nov 2024 – Present Developed and executed creative marketing initiatives across social media, web, email, and print channels to drive engagement and brand awareness. Produced dynamic digital content such as graphics, images, and videos to support high-impact campaigns. Partnered with cross-functional teams to drive alignment and maximise the impact of marketing campaigns across all channels.  Promoted from Digital Marketing Intern to Digital Marketing and Content Manager for delivering measurable marketing results.  Drove significant event participation growth by designing creative assets, such as posters and reels for a February 7, 2025 event, maintaining a consistent online presence for two weeks.  Managed TikTok ad campaigns for group classes and job openings, improving engagement and reach.  Crafted engaging copy for class and package promotions to deliver consistent messaging and impactful communication across digital platforms.  Achieved a 30.4% increase in social media reach and a 118% boost in website visits through targeted campaigns and consistent content posting.  Authored a business proposal to build partnerships with high schools for mental health talks and fitness programs. Social Media Management Intern | Reforma Pilates Studio Kenya | Nairobi County, Kenya Jul 2024 – Oct 2024 Created and scheduled engaging content, including reels, stories, static posts, and proposals, tailored to platform-specific requirements across Facebook, Instagram, and TikTok. Managed a content calendar to ensure consistent, timely posting, that maximised audience reach and engagement.  Increased interaction and follower engagement by crafting compelling copy that captivated the target audience.  Formulated and executed engagement campaigns, including "Refer a Friend" and promotional offers, boosting audience participation and revenue growth.  Captured professional-grade videography and photography to elevate visual content and strengthen brand identity.  Fostered a vibrant online community by engaging with followers and cultivating customer relationships.  Improved campaign performance by analysing social media metrics and providing actionable insights to refine content, targeting, and engagement strategies.  Drove business growth by boosting class sign-ups and revenue through strategic promotions and targeted campaigns. Public Relations Officer | Attached at the County Government of Machakos- Department of Water, Irrigation, Sanitation, Environment, and Climate Change (Kenya) | Machakos County, Kenya Jun 2023 – Aug 2023 Produced and edited documentaries and promotional videos that highlighted the department's water provision initiatives through boreholes and dams, aimed at educating and engaging the community.  Prepared detailed progress reports for senior stakeholders, including the Chief Officer, County Executive Committee Member, and Governor, highlighting ongoing projects and their advancements.  Oversaw the department's social media presence, including creating engaging short videos for Facebook that highlighted project milestones, before-and-after project visuals, and resident testimonials. COMMUNITY INVOLVEMENT & LEADERSHIP Organising Secretary – Global Communication Forum (2024) Multimedia University Christian Union – Family Department (2023/2024) Student leader – Kitondo Boys High School (2019) EDUCATION & CERTIFICATIONS Bachelor of Applied Communication (Corporate Communication) | Multimedia University of Kenya | 2024 Kenya Certificate of Secondary Education (KCSE) | Kitondo Boys' High School | 2019 Kenya Certificate of Primary Education | St. Annes Josta Academy | 2015 REFERENCES Godfrey Kioko | Public Relations officer - Department of Water, Irrigation, Sanitation, Environment and Climate Change | Mobile - | Email --Joyce Mwai Manager | Reforma Pilates Studio Kenya | Mobile - Dr. Rev. Daniel Munguti | A.I.C Machakos Region Chairman | Mobile -