Festus

 Words That Work: The Hidden Power of Copywriting in Consulting Many see management consulting as a field of numbers, processes, and plans—and they’re right. But what’s often overlooked is this simple truth: no strategy can work if it’s not clearly communicated. As a persuasive copywriter and management consultant, I’ve come to understand something powerful—words are tools of execution. You can have the perfect business strategy, a streamlined process, and top-tier advice, but if your team doesn’t understand it, believe in it, or act on it, the result will fall flat. Look closely at the core functions of consulting: strategy, organization, operations, improvement, plans, performance. Every single one of these relies not just on what you do—but how well you communicate it. This is where persuasive copywriting comes in. It transforms expertise into clarity, plans into action, and ideas into results. Whether its motivating teams, aligning stakeholders, or presenting a vision that inspires change, the right words move people. So when a manager has a problem to solve and a strategy to deliver, but lacks the power of clear, compelling communication, the job is only half done. That’s why I do both. Olusegun Festus.