Festus Oppong Kwabena Asante

FESTUS KWABENA ASANTE OPPONG Address: 99 Pressed Brick Drive, Brampton, Ontario, Canada Tel: - Email:--CAREER OBJECTIVE I am a highly motivated and skilled professional with a strong background in[/as] Journalism & Marketing, Administrative Assistant, Web Designing & Development [WordPress & SQL specialization; UI/UX], Sales and Digital media. Additionally, I am continuously learning and always aim to become a valuable human asset in all sectors where my creative and innovative capabilities can be effectively utilized to achieve set goals. ABILITIES AND SKILLS ACQUIRED • • • • • • • • • • • • Excellent leadership and interpersonal skills. Independence and Ability to work Remotely. Excellent Written & Communication skills. Adept in Technological Usage. Editing, Writing and Proofreading. Marketing & Sales. Adaptability, Flexibility and Creativity. Web Development. Time Management & Professionalism Social Media Management and Media Consulting. Customer Service Utilizing CRM tools EDUCATIONAL BACKGROUND 1. African University College of Communications Bachelor of Arts in Communications studies 2016 – 2020 2. Gaveet Academy Diploma in Web Designing and Development 2014 - 2015 3. Ama Ata Aidoo Centre for Creative Writing & Marketing 2012 - 2015 Marketing and Sales Certification WORK EXPERIENCE 1. Web Designer/Developer & IT Consutant: Pan African Heritage Museum [Remote] 2022 – August 2023 Dec • • • • • • Conceptualized and designed a user-centric website interface that seamlessly integrates traditional museum aesthetics with modern digital navigation, providing visitors with an immersive and engaging experience. Leveraged cutting-edge virtual reality (VR) and augmented reality (AR) technologies to create an interactive gallery tour feature, enabling users to explore the museum's exhibits in a 360-degree immersive environment from the comfort of their homes. Developed a robust e-commerce platform within the website, allowing visitors to securely donate and support the PAHM Museum thereby creating a sustainable revenue stream for the museum. Provided expert IT consulting services to support the museum's operations and digital initiatives. Employed state-of-the-art security protocols and encryption techniques to safeguard user data and financial transactions, ensuring a safe and secure browsing experience for all museum patrons. Helped in the establishment of a unique online museum where art of African descent is presented. 2. Digital & Social Media Team Lead & Senior Journalist/Writer (Remote): Asaase Radio [Remote] Aug 2020 – February 2023 • Collaborated with a team of dedicated professionals to create engaging digital media content for the radio station, boosting its media present and placing it strategically to compete with existing media brands. • I wrote articles for the Radio stations website as Senior journalist and with my background in journalism helped populate the website with content that informed, educated and entertained. • Developed social media strategies and managed online platforms to increase audience reach and engagement. • Developed strategies to link radio programs to digital media content. Thus, serving as a bridge to reaching a wider and heterogeneous audience. 3. Administrative Assistant & Business Development Lead: Hope n Smile - Aryeetey Foundation [Remote] Jan 2019 – May 2022 • Implemented measures to ensure that our donors, students and other key stakeholders were kept abreast of the happenings and how and where the monies invested were being utilized by having a streamlined communication strategy that could be easily implemented. • Developed an innovative scholarship finder tool, enabling students to search and apply for scholarships based on their academic achievements, interests, and financial need, thereby streamlining the application process. • Implemented an AI-driven recommendation engine that suggests potential scholarship opportunities and educational resources based on the user's preferences and browsing behavior, enhancing user engagement and maximizing educational support. • Reached out to prospects to communicate to them directly and to address concerns where necessary to ensure a smooth transitioning. 4. Writer/Editor, Proofreader & Business Development Lead: Afronova Radio & News Website [Remote] May 2019 – Aug 2022 • Proficient in writing clear, concise, and engaging content across various industries and topics. • • • • • • Ability to work independently and remotely, ensuring consistent productivity and meeting project goals. Experienced in editing and proofreading to ensure accuracy, coherence, and adherence to style guidelines. Skilled in conducting thorough research to gather accurate information and present it in an organized manner. Excellent command of grammar, punctuation, and syntax, with a keen eye for detail. Familiarity with different writing styles, tones, and formats to cater to diverse audiences and platforms. Excellent communication skills, both written and verbal, for effective collaboration with clients and team members. 5. Web Developer & Administrative Assistant: Discovery Teens Magazine [Remote] March 2019 – July 2021 • Crafted an intuitive and engaging UX, prioritizing features that resonate with teenagers, such as interactive quizzes, forums, and dynamic visual elements. • I championed an inclusive approach to ensure the magazine catered to the diverse needs and interests of adolescents from various backgrounds and abilities by having a direct line of communication to them. • Organized feedback sessions with a diverse group of adolescents to gather insights, ensuring the magazine remains relevant and resonates with its audience. • Actively sought out and featured content and stories that celebrate diversity in all its forms, fostering a sense of belonging for every reader. • Established collaborations with schools, youth organizations, and community centers to promote the magazine and expand its reach among the target audience. • Established a platform for hosting live and recorded workshops, allowing teenagers to participate in skill development sessions and discussions led by experts. 6. Media/Marketing Consultant & Web Developer: National Association of Registered Midwives [Remote] Sep 2019 – Jan 2020 • Developed and executed strategic media campaigns to promote the National Association of Registered Midwives' initiatives and events. • Designed and maintained the organization's website, ensuring a user-friendly interface and up-to-date content. • Produced visually appealing graphics and multimedia content to enhance online presence and engagement. • Conducted market research and trend analysis to optimize digital media strategies and reach target audiences effectively. • Managed social media platforms, increasing follower engagement and expanding the organization's online community. 7. Marketing, Sales & Content Development Lead: IQ College [Remote] Jan 2016 – May 2018 • Developed and executed marketing strategies to promote courses and programs offered by IQ College. • Conducted market research and competitor analysis to identify target demographics and refine marketing campaigns. • • • • • Created engaging content for digital platforms, including social media, website, and email marketing, to increase brand visibility and attract prospective students. Collaborated with cross-functional teams to coordinate marketing initiatives, ensuring consistent messaging and brand representation. Implemented lead generation strategies, resulting in a significant increase in inquiries and applications from potential students. Organized and participated in recruitment events, such as seminars, workshops, and fairs, to showcase the college's offerings and engage with prospective students. Established and maintained relationships with educational consultants and agents to facilitate student enrolment from diverse regions.