Fernando Villanueva Avila
E-mail:- Skype: fervi89 wechat: fvillanueva89 Tel:-
EDUCATION
- University of International Business & Economics: Beijing, China
Master in International Relations
- University of Monterrey Monterrey, Mexico Bachelor of Business Administration:
Specialty: International Trade & Relations
Thesis: "Identifying stressors and proposed plan of action to help
Optimize the stress level in the Call Center of Whirlpool Mexico"(Excellence)
Feb 2011-University of International Business & Economics Beijing, China Dic 2011International Business Certificates:
Chinese Mandarin - International Business Knowledge,
Chinese way of making business, knowledge of Chinese Culture.
- International Rotary Club Wisconsin, United States
International Exchange Student
PROFESSIONAL EXPERIENCE
Nov 2019 Shanghai Zhongla QC. Trading Co., Ltd. China
Ongoing Business Development and Social Media Manager
Design and Implement overseas Social Media Ads Campaigns
Manage Social Media Account to have international presence
Engaged with new clients that contacted us through social media.
Design of strategies for the improvement of actual and new commercial relations
Administration and research of new and current suppliers.
Jan 2019- Hu-wood Sunglasses(hu-wood.net) China
Ongoing E-commerce Manager: Social Media/Sourcing/BD
Manage Marketing Associates. (Graphic Designer, Copy Writer, Social Media Associate)
Coordinate and Administrate new and ongoing Social Media Marketing Campaigns.
Manage Social Media Accounts Campaigns: Facebook and Instagram
Edit and Review products descriptions and new products to upload in social media accounts and e-commerce websites. (WordPress website).
Create, curate, and manage all published content (images, video and written).
Coordinate Social Media content calendar and preparation: Facebook, instagram, Linkedin, and Twitter
Ensure communication with all new social media customers inquiries. Develop relevant content topics to reach the company's target customers.
Develop Relationship with new Suppliers.
Analyzing and Sourcing Trending and Fashion Products.
May 2018- China Educations (china-educations.com) China
Ongoing Social Media Manager
Research Transcendent topics to write in the blogs page
To Make improvements in the Marketing Campaign to increase follower and traffic
Engaged with new students that contacted us through social media.
Manage Social Media Accounts Campaigns: Facebook and Instagram
Edit and Review Programs descriptions and new blog entries to upload in website and social media.
Create, curate, and manage all published content (images, video and written).
Coordinate Social Media content calendar and publish time: Facebook, instagram, Linkedin, and Twitter
Jun 2017- China Admissions(China-admissions.com) Beijing, China
May 2018 Social Media and Business Development Manager:
Research Transcendent topics to write in the blogs page
To Make improvements in the Marketing Campaign to increase follower and traffic
Engaged with new students that contacted us through social media.
Assist to Networking Events
Identify Overseas opportunities to make new Partnerships
Oct 2012 Walmart Mexico and Center America(retail) Monterrey, México
Oct 2015Assistant Operations Manager: Softlines and Hardlines Departments
Marketing: Marketing presentations, campaigns, merchandising, marketing activities,
Sales: Ensure departments and store monthly and annual sales, follow up on sale goals and budgets to optimize the profits of my departments, develop sales strategies.
Management and Operation Activities: Recruit, train and develop employee, up to the organization expectation, ensure store activities, operations and administrations procedures such as; staff planning, cash office, reductions, deliveries, safety and security routines, suppliers ensure client service.
Jan 2012- Racers Nutrition(Sports Industry) Monterrey, México
Oct 2012Brand and Marketing Assistant Manager:
Develop of new and existing products: Market research, pricing, brand marketing, events, social Media strategies.
Develop new and existing marketing campaigns: offline and online
Manage Social Media content calendar and preparation
Assist in the updating ecommerce shop for new launching products(WordPress e-commerce )
Prepare presentations for customers
Manage Social Media communications with online customers and new inquiries.
KNOWLEDGE AND TECHNICAL SKILLS
General knowledge of export-import trade and documentation requirements
Advanced knowledge of Excel
An analytic and reflective mindset
Strong Negotiation, communication and Organizations skills
WordPress Management and Page Creation
Copy Writing, and Blog entries
Create Facebook and Instagram Ads campaigns
Marketing Emails Campigns: Zoho or Mail Chimp
LANGUAGES
English: fluent TOEFL: 590 points(able to establish business conversations)
Mandarin Chinese: Intermediate Level
Spanish-Native Language
