Fernando Sanches | Freelancer Resume

Fernando Sanches - MBA | PMP® | Product Manager - Global product leader driving ﬁntech, ecommerce, and retail media growth by optimizing CX and payments, improving ﬁnances, and expanding digital advertising. São Paulo, Brazil linkedin.com/in/fernandosanches WORK EXPERIENCE SKILLS Sr Product Manager Topsort - Retail Media and Ads 09/2024 - Present, Retail Media and Ads Infrastructure. Ownership California (Remote) Introduced Indirect Attribution, boosting attributed sales by 20%. Launched a new wallet system, improving transparency and cutting reconciliation time by 80%. Group Product Manager Justo - Online Supermarket 10/2021 - 08/2024, Online supermarket. Leadearship Resiliency Flexibility Great communication Innovation Work under pressure Teamwork Business strategy VOLUNTEER EXPERIENCE Mexico City (Remote) Reduced Contact Rate from 35% to 20% with self-service tools and a new AI platform. Launched a Retail Media and Data Platform, boosting gross margin from to 2% to 4% in Brazil & Mexico. Head of Digital Adus - Refugee Reintegration Institute 01/2014 - 12/2016, São Paulo Delivered an intranet system for 100+ volunteers. Implemented a new donation system for the NGO. Integrated with iFood, increasing Brazil sales by 15%. EDUCATION Group Product Manager J.Assy Agricultural 01/2017 - 10/2021, Developing prime products for the agribusiness. São Paulo Recovered a failed product, managing a 100% recall and relaunch, reaching 20% of company sales in a year. Launched a corn planting product in the U.S. (patented), increasing sales by 5%. Filed 5 patents in Brazil and the U.S., strengthening innovation. Solutions Engineer Chemtech - A Siemens Business 01/2012 - 12/2016, Delivering innovative solutions for the process industry. São Paulo Led 20+ solutions, boosting eﬃciency, savings, and revenue for CSN, Monsanto, BASF, Petrobras, and Braskem. Automated CSN’s water eﬄuents system, achieving 100% monitoring. Developed Petrobras’ Supervisory System, enabling 100% thermal plant monitoring. University Researcher USP - Robotics Team 06/2008 - 12/2010, Robotics Team of the University of São Paulo April 22, 2025 06/2024 - 12/2024, São Paulo São Paulo Master of Business Administration MBA FGV - Getúlio Vargas Foundation 01/2021 - 12/2022, São Paulo Bachelor in Mechatronics Engineering Polytechnic School of University of São Paulo USP 01/2007 - 12/2011, LANGUAGES English Spanish Portuguese French Development of 10+ innovative remote controlled robots. Team leadership and resources management. Leadership and Business Strategy Tera Mandarin São Paulo