Fernando Roca

FERNANDO ROCA YÁÑEZ CURRICULUM VITAE PROFESSIONAL PROFILE Executive with solid background as international business management, Tech projects including finances, sales, administration, operations IT Engineer with more than 10 years experience in development, management, implementation of IT project and platforms including Cloud + AI+ML User level management of company support applications Knowledge in micro computing Analytical ability to understand needs, propose improvements and new initiatives Project and multidisciplinary team management Communication capacity at several levels in organization Experience in multinational companies in multiple segments, focus on strategic growing of companies implementing digital and technological platforms and also direction of companies, having ability to function in a team platform, aggressive goals, have superior organizational/time management skills and a make-it-happen attitude:  Tech Platforms including Information Technology + Telecommunications,  Marketing (Business Development, Generation of new businesses, analysis of competition, introduction in very competitive markets, trade, direction of the group, budget, design of new products or services) Experience in Channels and Services sales (Outsourcing of equipment and services, provisions, contracts. Customer Services  Finance and Administration. Treasury management, financial planning, Board reports.  Project management and Planning (reports, contracts, bids, activities)  Operating (supervision of operational activities). Control and management. Supply Channel, Logistics, Import and export PERSONAL INFORMATION Phone Email - - cel-- FORMAL STUDIES University Javeriana University – Faculty of Engineering Colegio Mayor del Rosario University Title : Electronic Engineer Sept. 1.983 INALDE-Universidad de la Sabana Títle : Program of Directive Development High Level Management Title : Business and Finance Manager1990 OTHER STUDIES - Digital Business – March 2019 - Strategic Marketing – October 2018 - Strategic Planning - August 2.006 - Strategic Sales - 2007 - Economic evaluation of investment projects – 2.004 - Reingeniería 2.001 - Techniques of administration by objectives - 2.000 - New technologies in communication networks - 1.999 - Time Management and team work - 1.998 - Taking right decisions and conflicts handling 2,005 - Finances for executives non financiers – 2.006 - ITIL – 2008 - PMI - 2007 LABORAL EXPERIENCE Riprys Company Area Information Technology and Communications Services Dates Nov 2017 – Job Position Project Manager - BPO and ITO Services - Cloud Computing - IT Platforms implementation, operation, services and solutions Main Achievements - Structure portfolio of products and services with value added for customers -Plan and execute strategies, to maintain and increase the revenues of the business -Establish the strategies to assign prices to the products and services  ADEXUS www.adexus.com Company Area Information Technology and Telecommunications Dates Sep 2011 – Oct 2017 Job Position Country Manager Main Achievements - Structure portfolio of products and services with value added for customers - Implement strategic commercial strategies to increase revenue and customers, to retain the customers, improve the customer´s performance and launch new products and services, to achieve the specific goals approved in the budget. The person will be able to adapt marketing plans accordingly to support brand objectives and revenues goals. This person will also have responsibility for driving sales operations across the market.  Instrumentar Company Area Dates Job Position Technological Equipment Oct 2007 - Aug 2011 Commercial Manager Main Achievements - Structure portfolio of products and services with value added for customers -Plan and execute strategies, to maintain and increase the revenues of the business -Establish the strategies to assign prices to the products and services  Gilat www.gilat.com Company Area Telecommunications Dates March 2.003 – Dec 2007 Job Position Regional Director ( Ecuador, Colombia, Venezuela ) Main Achievements -Get important and strategic telecommunications bids in Peru, Ecuador and Colombia for more than US$ 20 Millions per year positioning Gilat as leader in telecommunications for network solutions requiring access nationwide.  Worldcom/ MCI Now fusioned by VERIZON (www.verizon.com) Area Tech products and services Dates August 2.001 to February 2.003 Job Position Marketing and Sales Director Main Achievements - Strategic study to entry to the Colombian market, achieving successfully and in record time the objectives and major clients in the telecommunications industry and finance - Structure the portfolio of products and services to enter to colombian market - Structure a professional sales and market team oriented to get results - Reach more than USD$5 million sales for first year  ImpSat Now fusion by LEVEL 3 ( www.level3.com) Company Area Telecommunications and IT Services Dates May 1.995 to June 2.001 Job Position Business Unit Manager Achievments - After opening in Colombia by the Colombian State of telecommunications services, we achieved to locate Impsat as the leader in telecommunication services and solutions nationwide - Achieve a market share of more than 90% - Sales leader for more than 5 years - Design of strategic new services and solutions  Comware www.comware.com.co Company Area Telco and IT Products Dates Feb 1993 to April 1.995 Job Position Account Manager Achievements - To achieve a market share of 80% nationwide Meet and exceed every year with the sales objectives  Banco de Occidente www.bancodeoccidente.com.co Company Area Financial Dates Feb 1.990 to January 1.992 Job Position IT Manager Achievemnts - Design and implementation of Electronic Banking in all clients of Bank - Design and Implementation telecommunication network of the complete Online banking  Citibank www.citibank.com Company Area Financial Dates May 1.982 to January 1.989 Job Position IT Manager + Electronic Banking Mgr Achievemnts - Design and implementation of Electronic Banking in all clients of Bank - Design and Implementation telecommunication network of the complete Online banking