Fernando Plaz

Fernando Plaz Rivero-/ - Business oriented Industrial Engineer. I have experience in growth hacking, design and implementation of operational and business processes, ecommerce, marketing and software design. I’m creative but structured, motivated and results oriented. I’ve worked at companies that are changing their industries, and there I learned that it is possible to accomplish great things with hard work, passion and an awesome team. Work Experience Linio Chile (Rocket Internet Group) Santiago, Chile Customer Service and Partner Developer Manager Jun 2015 – Apr 2016 • Design and implementation of incentive strategies to improve seller performance. • Improvement of Customer Service business processes. • Achievements: increase in overall payment methods conversion rate in 20%, decrease in seller cancelation rate in 15%, increase in Customer Service team productivity in 10%. Linio Chile (Rocket Internet Group) Santiago, Chile Head of Growth Account Managers Jul 2014 – Jun 2015 • Leader of a 5 KAM team in charge of potential key accounts. • Design and implementation of strategies to increase the number of live products available in the website. • Responsible of direct negotiation with suppliers and brands. • Achievements: definition of KPIs and redesign of the commercial business unit structure, introduction of 10.000 new products. PCG Consulting Group Caracas, Venezuela / Seattle Area, United States Consultant Aug 2013 – Jul 2014 • Redesign and improvement of a CRM for salespeople and development of ecommerce strategy for Advance Laboratories. • Lead consultant in a project to introduce Haier mobile devices in Movistar Venezuela. • Design and implementation of online sales strategy and a new website for The Sign Walkers. • Achievements: introduction of Haier Mobile devices in Venezuela, increase The Sign Walkers traffic in 60% and improvement of the conversion rate. Linio Venezuela (Rocket Internet Group) Caracas, Venezuela Head of Marketing Sep 2012 – Aug 2013 • Leading a 4 people team responsible of each marketing channel: Facebook, newsletter, SEM, SEO. • Achievements: reduction in CAC (Customer Acquisition Cost) from 22 USD to 15 USD. Academic Background Universidad Simón Bolívar Industrial Engineer • GPA: 4.47 / 5. • Secretary of Sport for the Student Center Federation. Caracas, Venezuela Jul 2007 – Dec 2012 Complementary Information • • • • • Member of La Colmena Summer Camp, Coordinator during the season 2009 – 2010. Courses in different areas like (mainly through Coursera.org): negotiation, finances, operation management, marketing, leadership, etc. Languages: English – full working proficiency. Spanish – native. Software: advanced SQL for data analysis, advanced Office Suite, advanced Google Analytics, beginner Mixpanel, intermediate HTML and CSS, beginner JS; Java; PHP; Ruby. Nationality: Venezuelan. Current residence: Santiago, Chile. (UTC -3:00)