Fernando L. Ayala

Curriculum Vitae of Fernando L. Ayala Suaybaguio-B, Magugpo North 8100 Tagum City, Davao del Norte Mobile/SMS: - Phone: - e-Mail:-Skype ID: pido.ayala Upwork ID: fayala Skills and Experience Fernando Ayala currently works fulltime in a freelance capacity, and specializes in the development and maintenance of WordPress-based websites. He brings more than a decade of experience in both supporting and developing WordPress websites to bear into every project he undertakes and finishes. He has an aggregate of more than twenty years of all-around operations management, supervisory and rank & file experience from a varied field of small- to medium-sized business start-ups and companies involved in information technology service provision, information management consultancies, agri-production operations management, property and assets management. Fernando utilizes a systems approach to all projects entered into with an eye towards ensuring flexible and adequate support infrastructure for all stakeholders, whether it is administrative, technical or executive in nature. He decided to change career paths from corporate to freelance in 1998 to focus on his passion for IT-related design and development work and have more time to learn about new IT and Web technologies as they come out. Regular and Contractual Employment November 2021 to December 2021 Frictionless LTD. (https://levelUp.support) 123 Wellington Road South, Stockport, UK SK1 3TH Remote Technical Support (in-training for Thrive Themes) Hired as remote Technical Support staff for Thrive Themes line of products. Unable to continue after training started due to coming down with a mild case of COVID-19. Subpar performance mainly due to symptoms. September 2021 to November 2021 Xavier Vallorhat / Microhound.com Indian Trail, NC 28079 Web Developer Hired by Xavier as a WordPress web developer. Lead developer for company web site revamp. Technical support and maintainer for company clients assigned. Additional duties included assessing plugins for use with client sites. August 2021 to present Gerry Nicodemus / TexasFHA.org 19500 State Hwy 249, Ste 210, Houston, TX 77070 Part-time Webmaster Hired by site owner to take over maintenance and content updates to his WordPress web site. October 2019 to June 2021 KobeDigital.com 7083 Hollywood Blvd., Los Angeles, CA 90028 Web Developer / Client Site Maintenance / Staff Technical Resource and Support Hired directly to act as web developer, maintenance mainstay and technical support for Kobe Digital and its clients’ sites. Main tasks are to implement and deploy client and company web sites, and be accountable for assigned sites’ maintenance. Other duties assigned on an as-needed basis include, but not limited to data migrations, creating technical guides (video tutorials) for client use, photo-editing, infographics implementation, technical SEO, proofing US-English text content, project-related technical research April 2017 to July 2019 Peppergang.com 21 Union Street, Boston, MA 02108 Web Developer / Server Admin / Staff Technical Resource and Support Hired directly to act as web developer and technical support for the Pepper Gang management and staff. Main tasks were to implement and deploy client and company web sites, maintain company servers, and be accountable for all web site maintenance. Other duties assigned on an as-needed basis including, but not limited to, consulting directly with company clients and their personnel in relation to acquiring technical information for projects, acting as email support for clients on behalf of the company, acting as project manager for other contractors hired by the company. December 2016 to April 2017 Transform Your Life By Design / Louise Grogan 2580 Flintshire Lane, Gastonia, NC 28056 Web Developer / Webmaster / Technical Resource and Support Hired directly to act as web and technical support. Main tasks were to assist Ms. Grogan in the ongoing development of her website and provide technical support for other matters on an as-needed basis. December 2016 to February 2017 OmniChannel Health Media, H. Crimson Inc. 15 Arcadian Drive, Spring Valley, NY 10977 Webmaster Hired directly to administer content of various websites and social media accounts and to complete other assigned tasks on a regular, but part-time basis. January 2016 to February 2017 ENRA Innovations, LLC 1603 Capitol Ave Ste 310 PMB A322, Cheyenne, WY 82001 Web Developer / Webmaster / Web Administrator (via UpWork.com) Hired to create a job board and resume search site using a premium theme the company had purchased. Project scope was to customize and extend said theme, totally revamp the user account dashboard, and refactor/optimize its jQuery-based search filter functionality for speed. Just prior to site launch, the project started to experience problems with HostGator services failing due to repeated website hack attempts. Moved website to DigitalOcean hosting after a few days of waiting for the HostGator support staff to resolve issues. October 2013 to February 2016 OmniChannel Health Media, H. Crimson Inc. 15 Arcadian Drive, Spring Valley, NY 10977 Web Developer / Webmaster / Web Administrator (via UpWork.com) Company has been publishing its Diabetes Digest Family of Magazines, the nation's largest circulation diabetes magazines, for America’s top pharmacies since 1995. Initially hired to manage the design and development of 15+ Wordpress-based marketing minisites by a pool of 6 remote contractors. After 2 weeks of the contractors continuously missing project deadlines, recommended termination of all contractors and proceeded to design and implement the remaining 7 marketing mini-sites over one weekend. (continued from previous page) On completion of initial assignment, was assigned the tasks of researching the redevelopment of the company’s primary web site (http://diabetesdigest.com) at the time. Implemented the site’s redevelopment upon management’s approval, and proceeded to develop several other websites for the company. Created a clone of the new DiabetesDigest website (http://cdiabetes.com) which eventually superceded the original site as primary news website and migrated the “Costco Healthy Living With Diabetes” emagazine to wordpress-based microsites (http://cdiabetes.com/spring2014 to /fall2015). Re-developed a website (http://diabetesinfluencers.com) done by a contractor that was meant to host the company’s Diabetes Influencers network. Acted as web administrator and webmaster for all stated websites and microsites. Webmaster duties included encoding articles and sourcing, editing and creating featured images for them on an as-needed basis. April 2013 to September 2013 LJ Web Solutions Pty. Ltd. 276 Latrobe Terrace, Geelong VIC 3220, Australia Website Project Manager (via oDesk.com) Company is a Geelong, Australia-based Web Design and Marketing company that focuses on delivering results for small businesses all over Australia. Initially hired as a per-project Web Developer. After the successful completion of three web site development projects, was promoted to Project Manager. Standardized company contract management systems and project management operations on Basecamp. Managed new projects and customer support requests as they came in, and handled the maintenance of several client web sites on a weekly basis. November 2012 to April 2013 Wordzine Pty. Ltd. 54 Wilshire St in Dickson, Australia, 2602 Chief Technical Officer (via oDesk.com) Company is an online publishing technologies provider dedicated to serving independent newspaper and magazine publishers in Australia, and soon in the US, Canada and Europe. Initially hired as Project Manager to oversee a project with APNED Media’s Campus Review website. On successful completion of project, was promoted to CTO - Project Manager. Subsequently, ensured that customer service and support was top-notch, and all projects stayed on-schedule, within budget, and in compliance with client specifications. March 2011 to November 2012 Wild West Online Productions 2410 Palmer Ranch Drive, New Lenox, IL 60451, USA Web Developer / Project Manager (via oDesk.com) Hired by Wild West Online Productions via oDesk to install and customize Wordpress and Joomla CMS's for use as web-marketing tools for their clients' online campaigns. Over and above helping to take care of the company's clients, managed the company's remote contractors hired from time to time on a per-project basis to ensure timely delivery and completion of tasks assigned to them. October 1997 to February 2011 Land Arts Corporation (closed) #13 Tigatto Road, Panorama Homes, Buhangin, Davao City Corporate Secretary / Operations Officer Initially appointed to the position of Corporate Secretary in 1997. Set up systems and procedures for the management of corporate, legal and BOD records. Called on in 2010 to manage the various small properties owned by the family corporation. Revamped finance/admin systems to reflect the company’s shift from an agriculture-based business to that of a holding company. Scope of businesses managed included a small fruit orchard, a small creative arts publishing outfit, and residential/commercial property lease management. Set up a private website based on PHPROJEKT for the convenience of board members that allowed them to remotely monitor and participate in aspects of financial and administrative operations. Moved the manual accounting systems of all managed ventures into a customized version of TurboCASH for ease of consolidated financial planning. February 2002 to 2006 AlterAccess InfoTech (closed) #13 Tigatto Road, Panorama Homes, Buhangin, Davao City Proprietor Set up and operated a small web, graphics and web applications design and development outfit. Scope of projects consisted mainly of open-source PHP/MySQL applications ranging from Mambo/Joomla CMS customization and installation, Custom PHP-based web applications, Flash and HTML user interface and logo designs, features and technical paper/manual copywriting, editing and Multimedia CD-ROM design and development using Macromedia Director and Flash. Maintained the CMS-based websites of two local government units until said LGUs could organize their own web capabilities (2002 until 2006.) Served as outside consultant to the Internet Café Association of Davao (ICAD) for their advocacies and implementation of their expansion plans for Mindanao-wide expansion. Assisted in facilitating the 1st Mindanao Internet Café Operators’ Summit held in Davao City on October 22-23, 2007. June 1999 to February 2002 Kape at Internet, Inc. (Closed) #15 Matina Town Square, McArthur Highway, Matina, Davao City President / General Manager Set up and facilitated training of all operations staff. The company was a systems integration, web and graphics design and development outfit with clients in and out of Davao City. Acted as lead designer for back-end requirements of projects acquired. In-charge of cost-effective marketing of company's services and products in the international markets as a transparent subcontractor. The company was dissolved in March 2002, with existing client-base turned over to AlterAccess InfoTech to ensure continuity of services being provided. September 1998 to May, 2000 Puslan Man, Inc. (Closed) F. Torres St., Davao City Board Treasurer & Operations Management Team Member March 3, 1997 to April 30, 1999 Sky Internet, Inc. / UNA, Inc. (-) RCPI Bayantel Bldg, EDSA, Cubao, Quezon City Resident Manager-Davao / Regional Manager-UNA-Mindanao / Business Development Manager - National Hired as Resident Manager (Davao) for the company's point of presence in said city. Set up operations from scratch, including all personnel hiring (accounting and administration, sales and marketing, technical operations) and implementation of the Mindanao Network Access (continued on next page) Point for the company. After eight months on the job, given concurrent assignment as Regional Manager (Mindanao) for United Network Access, Inc., the Lopez Group of Companies' wholesale Internet access company. Promoted to Business Development Manager-National in February 1999, with special assignment to help develop Sky Internet's planned broadband initiatives via satellite and cablebased delivery systems. Resigned in April, 1999 after completion of special assignment to pursue personal and business interests on a full-time basis. March 4, 1996 to February 2, 1997 WEIR Performance Technologies, Inc. (Closed) Rm. 820 CityLand 10, Tower 2, Dela Costa St., Makati City Project Manager & Training Officer Hired as Project Manager for one of the company's major products under development (Access2Web Page Wizard). Said product is an add-on for MS Access 2.0 and for MS Access '95. Responsibilities included the following: Lead designer of the development effort. Supervision of programming staff (4 programmers). System programming assistance especially for Microsoft Internet Information Server, 1.0 and Borland Delphi in all projects. The following additional assignments were given: Training officer in Java (pre-beta 0.9), Borland Delphi Client/Server 1.0 for programming staff. Software technical resource person for staff involved in other projects. Lead designer for a computer-based Assessment Examination System which was implemented in Java and deployed on the Internet. Designed and implemented Javabased client and server software for online casino gaming for a Reno-based client using Java 0.9. Resigned to help set up and run the Mindanao operations of the Lopez Group’s internet provisions service company, Sky Internet, Inc. August 1, 1995 to February 16, 1996 DATAMAG Systems, Inc., 1411 Pacific Place, Ortigas Center, Pasig City Programmer/Analyst Training Officer/Project Manager September, 1989 to July, 1992 Taurus Minerals and Research Center, Tagum, Davao Province Operations Manager April, 1988 to June 1989 JVA, Jr. Farm, Magopising, Carmen, Davao Province General Manager July, 1986 to May 1988 JVA Management Corporation, 505 Aguho St., Matina Subdivision, Davao City Microcomputer Coordinator, Systems Analyst / Programmer April, 1986 to June, 1987 JVA, Jr. Farm, Magopising, Carmen, Davao Province Senior Supervisor May 1984 to April 1985 JVA Management Corporation, 505 Aguho St., Matina Subdivision, Davao City Programmer March, 1983 to June, 1984 Computer Systems Services M-2, Mezzanine Floor, Valgoson's Building, C. M. Recto Ave., Davao City Project Supervisor Programming Languages & IDEs Used (Current and Past) • • • • • • • • • • • • • • • • • • PHP 3.0 - 8.x, PHP for Delphi Perl 5.0 Java 1.2 & 1.3 / Java IDE Forte (Community Edition) HTML 4/5, xHTML JavaScript, JQuery, Ajax, ReactJS (ongoing training) Flutter-Dart (ongoing training) CSS 2/3, SaSS MySQL 3.24 / 4.01 / 5.+ Macromedia Flash 4 to 8, ActionScript 1.0-2.0 Macromedia Director Lingo 8.5-9.0 MicroSoft Visual BASIC 4, Visual Studio 6 Turbo C 3.1, Borland C++ 4.5 and Visual C++ 2.0 Turbo Pascal 5.5, Borland Delphi C/S 1.0 and Developer 2.0, Delphi 6.0 8086, 8088, 6502 Assembler MicroSoft/TRS/Quick BASIC Nantucket Clipper Summer 87 through 5.2e, CA-Visual Objects 1.0a RM COBOL Systems 38 RPG II/III & CL Operating Systems • • • • • • • • IBM S/38 Model 7 Control Program Facility TRS-DOS Apple SoftCard CP/M 2.4 Apple DOS 3.0-3.10 MS/PC DOS 2.10-95 Novell NetWare 2.11-3.11, 4.1 Windows 1.0, 3.0, 3.1, 3.11, 95, 98, XP, Vista, 7, 10, NT AS 3.51a, 4.0 Linux – Ubuntu 9.04/10.0/19.10, RHL 6.0 & Mandrake 5.2 distributions Software, Apps, SaAS and other platforms/services • • • • • • • • • • • Pantheon.io, WebOps SaAS Monday.com Android Studio 4.2.2 MySQL WorkBench 5.0 OSS, 8.0 CE PHPMyAdmin cPanel/WHM, Plesk Apache 1.2 to 2.4 Mailchimp, ConstantContact, AWeber ActiveCampaign, InfusionSoft, Salesforce, Hubspot BaseCamp, Trello, Asana, PHPproject OpenOffice • • • • • • • • • • • • • • • • • Gimp 2.6 InkScape 0.46 MS Office 2.0 to 365 Adobe CS3, CS5, CC (PhotoShop, Illustrator, Premiere, Acrobat, Indesign) Macromedia Director 8.5 – 9 Macromedia Fireworks 3.0-MX, Flash 4.0-MX, DreamWeaver 3.0-MX, Freehand 9.0 MS Visio 3.0-5.0 Technical DB Designer 4.5.9 Lotus Smartsuite 4.5 CorelDraw 3 to 11 Fractal Design Painter 3.0 PostNuke 4, Mambo 5.1, Joomla 1.0.11 / 1.5, Wordpress 1.x to 5.x MS Internet Information Server 2, enterprise & developer editions Lightworks 12.0.2 Audacity AviDemux SoundForge Some Software Development Clients Served • • • • • • • • • • • • • • • The Tracking Project (Corrales, New Mexico, US) Asian Council for Peoples' Culture (ACPC-TENT) Davao Tourism Association (DATA) Bombshell Accessories, NY, USA AMS Group of Companies Apo View Hotel Armed Forces of the Philippines, 55th EB AROMAC Corporation Atty. Jesus V. Ayala Cam & Co. Davao Fruits Corporation Hijo Plantation, Inc. Notre Dame of Kidapawan Southern Mindanao BANDAG Twin Rivers Plantation, Inc. Applications Developed • • • • • • • • • • • • • • • • • • • • • • • • • Demographic Profile of Region XI Municipalities & Barangays (Dbase II) Processing Plant General Ledger System (Clipper 87 with Turbo C) Cavendish Banana Plantation Cash Flow Subsystem (Clipper 87, RPG III, CL) Cavendish Banana General Ledger Reports Subsystem (Clipper 87, RPG III, CL) Systems & Programming Performance Monitoring System (RPG III, CL) S/38 - PC Data Transfer Utility (RPG III, S/38 CL, Assembler, Clipper 87) Hotel Room Accounts Receivable (TRS-BASIC, upgraded to Clipper in 1985) Hotel Monthly/Daily Payroll (TRS-BASIC, upgraded to Clipper 84 in 1985) Banana Plantation Field Labor Monthly/Daily Payroll (Clipper 87 with Turbo C) Merchandise Inventory with Accounts Payable (Clipper 87 with Turbo C) Trade Accounts Receivable (Clipper 87 upgraded to Clipper 5.1 with Turbo C) Privilege Card Member DBMS (Clipper 5.1 with Turbo C) Documents Management System (Clipper 5.1 with Turbo C - prototype) Documents Management System (Visual BASIC Pro 3.0 - prototype) Case Documents Tracking and Management System Prototype (Delphi) Tax Assessment Roll System (Clipper 5.1 with Turbo C - prototype) Pig Pedigree and Feed Monitoring/Tracking System (TRS-BASIC) Concert Tickets Monitoring and Verification System (Clipper 87, Turbo C) Text File to .DBF, .MDB, MS SQL Translation Utility (Delphi) Case Documents Management System (VB 3.0, PowerBuilder, Delphi, C++) Municipal/Provincial Resolutions Management System (Clipper, VB 3.0) Web-based Clan Management System (PHP 4.39 with MySQL 4.0) Hotel Reservations and Billing System (VB6.0 with MySQL 4.01) Mambo-based Customized Content Management Systems (PHP with MySQL) Joomla-based Customized Content Management Systems (PHP with MySQL) Web Sites Created/Maintained (Note: Partial list. Older sites may not be.) • • • • • • • • • • • • • • • • • • • • • • • • • • CalfamCounseling.org Phillips.Campbellsville.edu CoronadoMfg.com DolphinMachine.com DoofUp.com Peppergang.com Yougoz.com Clientel3.com Getuglysweaters.com Hirebros.com CDiabetes.com and all issue microsites DiabetesDigest.com CatharaConsulting.com Omnichannelhealth.com Diabetesinfluencers.com Gallien-Krueger.com EzyMedia.com AlbasRestaurant.com BaranPhotography.com.au Monecioushair.com GeelongElectrical.net.au DigiPave.com Yehelim.com MyTrustLawyer.com and cloned sites CampusReview.com.au EducationReview.com.au Freelance & Contractual Work Experience (Prior to online remote freelancing) • • • • • • • • • • • • • • • • • • • • • April 20, 1995 to July 15, 1995 Education for Life Foundation February 13, 1995 to April 15, 1995 PSSI c/o Manpower Builders, Incorporated November 20 to December 15, 1994 Education for Life Foundation September 21, 1994 to January 20, 1995 Ms. Mila Maela L. Jose August 27 to September 15, 1994 KALIWAT Theatre Collective June to August, 1994 Aegis Sales & Services June to August, 1994 Insignia CraftHouse LTD April to June, 1994 Jacob Enterprises, Inc. February to April, 1994 SAC CD - YCSC, Davao Chapter March to July, 1994 GenLuna Gallery/Florendo Frames November, 1993 to January, 1994 Creative Media Alternatives (CMA) and Innovative Artists (InnArt), Digos July, 1993 to June, 1994 QuickLine Sales & Services July, 1993 Marist Brothers (FMS) of Kidapawan March to July, 1993 Notre Dame of Kidapawan College March, 1993 55th Engineering Battalion, AFP February to August, 1989 AROMAC Minerals Corporation February to March, 1989 Southern Mindanao BANDAG June, 1988 to March, 1989 ComputerWorld Marketing June, 1988 to April, 1989 Digital Interface, Inc. July, 1985 to March, 1986 Chip Byte and Cybernetics, Inc. June to July, 1984 Atty. Jesus V. Ayala Personal Data Full Name: Fernando Lacambra Ayala Nickname: Pido Birthday: July 27, 1964 Birthplace: Philippine Veteran's Hospital, Quezon City Father: Jose Veloso Ayala (writer, painter) (deceased) Mother: Tita Lacambra Ayala (writer, painter, publisher) (deceased) Brothers and Sisters: Joey, David (dec.), Cynthia, Monica, Laura Civil Status: Single Dependents: none SSS Number:- Tax ID Number:- Prof. Driver’s License: L- Education College 1986 Ateneo de Davao University - BSBA Management (undergrad units) 1985-86 Ateneo de Manila University, units in Legal Management (undergrad units) Others 1998 APRICOT '98 - Manila, Philippines 1995 Relational Analysis and Design, February 13-15, Hotel Nikko Manila Garden 1995 Beyond Business Reengineering, February 24, Hotel Nikko Manila Garden 1995 Official Delegate, Windows 95 Expo, August 31-September 2, 1995, Hotel Nikko Manila Garden 1986-87 Asian Institute for Distance Education, units in Management 1985 Hijo Plantation, Inc., Quality Circle Seminars 1984 Development Academy of the Philippines, Training the Trainers Workshop 1983 JVA Management Corporation, RPG III & CL on-the-job training (IBM S/- Ateneo de Davao University, units in Management Engineering 1981-82 Ateneo Institute for Computer Science- BASIC, COBOL, FORTRAN Current and Past Professional Affiliations Association of Solutions Integrators In Davao - Founding Member (VP Wireless-2004) DabaweGNU, Inc. – Founding Member, Board of Trustees (2004) Internet Café Association of Davao – Founding Member, Past Vice President (2000) ICT Council of Davao City – Infrastructure Sector, Founding Member Davao City Chamber of Commerce and Industry, Inc. – Individual Member -) International Association of Web Masters and Designers – Silver Member Work References Contact Information Available on request. -- nothing follows --