Fernando Barrajon

I'm a hands-on digital product designer passionate about shaping the ecosystems that build great products.

My focus as a product designer is to make the user’s experience in complex products (B2B / B2C) and services as great as possible, by talking the user’s language and using emphatic methods such as design thinking. 

I support businesses, product owners, developers, and designers when building both new products and improving old ones, as the product owner’s right hand or as a UX strategist for the UX manager.

Building products and services in the right way is equally important as building the right product and service. To make an impact in both of these ways, I’ve alternated between coaching, designing, and product discovery.

In recent years I’ve been focusing mainly on hands-on production, extracting lots of data, and applying user research on interesting UI designs that connect the business outcomes with the product outputs.