Fernando Amaral Da Silva

FERNANDO AMARAL DA SILVA Av das américas, nº 17500 - Blc2 , apto 306 - Rio de janeiro-RJ- - e-mail-https://www.linkedin.com/in/fernando-amaral-mkt/ Brazilian, Married. OBJECTIVE Digital Marketing Specialist / Marketing Analyst SR / Growth and Performance Specialist PROFESSIONAL PROFILE Professional with over 07years of career in Marketing, brand management, branding, media buying, online sales, conversion strategies, Growth and Performance, and product creation. Planning, execution, and follow-up of Marketing and Communication actions. Active participation in branding, website and social media projects. Measure and develop performance reports for all digital campaigns, reporting targets (ROI, ROAS, KPIs). Research, national and international market analysis, and project execution for E-commerce, physical and digital products. Implementation of the E-commerce system, from the choice of partner to the integration between the areas of the company. Strategic development focused on the potential customer for product sales, services, lead capture and the like. Preparation of briefings, intermediation between agencies and product owners to define strategic actions for branding and products Creation and Development of Sales Funnel and Online Sales Recovery. Advanced ad campaigns through Facebook Ads, Instagram Ads, Google Adwords and Google Analytics. Advanced strategy and optimization in marketing campaigns, seeking lower cost and higher profit for the company. Customer success, support, optimized service, and customer experience. EDUCATION / TECHNICAL KNOWLEDGE Bachelor in Marketing - UNESA - Concluded 2018 Intermediate English - Skill Idiomas - Finished 2016 PHOTSHOP - Intermediate CAMTASIA (video editing) - Intermediate ActiveCampaign and MailChimp Facebook Ads, Instagram Ads, Google Adwords and Google Analytics PROFESSIONAL CAREER Maral Online Services - 2018/2020 Digital marketing company focused on creating physical and digital products. Founder Negotiation and attraction of partners, co-producers and experts. Creation and development of digital (Ebook) and physical products. Creation and development of persona (avatar). Strategic landing page creation, seeking better performance in sales. Advanced boleto conversion strategy and improved paid boleto rate from 20% to 41% conversion. Plan, create and execute digital marketing campaigns to make sales through facebook Ads, Instagram Ads, Google Adwords. Measure and develop performance reports for all digital campaigns. Creating a sales funnel and sales recovery. Plan, execute and measure conversion experiments and tests seeking better ROI. Customer success management, support, optimized service, and the best customer experience. BellaSou Cosmetics - 2016/2018 A small Brazilian company operating in the dermocosmetics segment for the health, beauty, and well-being sector. Founder Creation of a new product, going through all the steps of creation, such as: market research, concept, name, brand, logo, formula, label, box, validation with customers, negotiation with suppliers, social networks, investment, margin and result. Creation and development of persona (avatar). Creation of landing page for capturing leads and product sales. Sales funnel strategy and sales recovery via ActiveCampaign and MailChimp. E-commerce creation, payment platform and ERP implementation. Plan, create and execute digital marketing campaigns to make sales through facebook Ads, Instagram Ads, Google Adwords. Identify trends and insights, and optimize investment and performance based on the insights, Brainstorm, and creative growth strategy. Customer success management, support, optimized service, and the best customer experience. The annual result of the product was R$250,000, in its first year of launch. Web Affiliates - 2013/2015 Affiliate network company, for the resale of products, through Digital Marketing. Founder Negotiation and attraction of partner companies for the resale of products. Campaign creation, branding, concept, strategic marketing actions. Attracting and managing affiliates for sale through digital marketing. In 6 months with a new partner on the platform, we reached 1 MM in revenue. Capturing products with high online sales performance. Commission payments Advanced sales strategy for facebook Ads, Instagram Ads, Google Adwords. Service and support to affiliates. Measure and develop performance reports for all digital campaigns.