Fernanda Zambrano, Senior Graphic Designer
Montreal, H2X 2G1, Canada,-,-,
https://www.linkedin.com/in/fernanda-zambranog/
SUMMARY
Dynamic Senior Graphic Designer with over 8 years of experience in creating
impactful visual identities and marketing materials. Proven expertise in UX/UI
design, leading design teams, and executing successful marketing campaigns
that increased engagement by up to 55%. Notable achievement includes a
35% sales increase through strategic design initiatives. Committed to
delivering innovative solutions that enhance brand storytelling and meet client
objectives, making a valuable asset for any creative team.
WORK EXPERIENCE
09/2023 – Attuale
Graphic Designer, Freelancer
Montreal, Canada
Designed impactful logos and brand books for diverse industries.
Developed a UX/UI app for a pivotal summit in Vancouver within the
healthcare sector.
Produced compelling digital and print marketing assets, including journal
ads and promotional materials.
Created custom illustrations, executed advanced image retouching, and
performed precise color corrections.
Crafted engaging presentations to elevate brand communication
strategies.
01/2023 – 08/2023
Graphic Designer Lead, Trois Prime, Inc.
Montreal, Canada
Produced graphic materials focused on user experience, culminating in a
35% increase in campaign sales.
Spearheaded design projects across five countries (Canada, USA, Mexico,
France, and Spain).
Facilitated the integration of international design standards and practices.
Directed a team of four graphic designers, including two senior designers,
enhancing productivity through targeted training.
Instituted internal procedures to ensure quality standards, timely project
delivery, and adherence to deadlines.
Designed comprehensive digital marketing campaigns, incorporating social
media and email marketing, which boosted engagement by 35%.
Created vital visual assets for 2D video and animation content, enhancing
educational and promotional materials for the healthcare and
pharmaceutical industries.
Championed creative brainstorming sessions, fostering design solutions
that maximized the marketing budget.
08/2015 – 12/2022
Sr Graphic Designer / Jr Digital Graphic Designer, Trois Mexico City, Mexico
Prime, Inc/Green S.A De C.V.
Spearheaded branding initiatives for over 24 major sports, music, and
cultural events.
Produced key visual graphics and marketing materials for medical
campaigns and digital media, resulting in a 55% increase in brand visibility
and audience engagement.
Engineered marketing presentations and activations at retail points for
music and cultural events, which drove a 22% increase in sales.
Created logos and brand books for diverse clients, establishing strong
brand identities.
Developed user-centered web pages and digital assets with a
specialization in UX/UI design.
Demonstrated exceptional precision in image retouching and color
correction, ensuring visual quality and consistency across digital and print
design projects.
Designed captivating social media graphics and mock-ups, enhancing
online projects.
EDUCATION
01/2012 – 05/2015
Universidad Tecnológica De México
Bachelor of Graphic Design
08/2006 – 06/2010
Centro De Estudios Tecnológico Industrial y de Servicios No. Mexico, Mexico
165
Diploma in Graphic Arts Technology
SKILLS
UX/UI Design
Prototyping
Brand Development
Logo Design
Illustration
Figma
Procreate
Keynote
macOS
Creative Strategy
Organized
Cross-Cultural Team Collaboration
Web and Mobile Application Design
Typography
Visual Communication
Image Editing & Color Correction
Adobe Creative Suite
Sketch
PowerPoint
Miro
Windows
Art Direction
Leadership
LANGUAGES
English (Advanced)
Spanish (Fluent)
French (Beginner)
Mexico, Mexico
