Fernanda Leão

Professional Experience Loud Voice Services12/2019 – present Marketing Director Responsible for pipe of new clients, definitions of KPI and development of institutional and commercial material such as support for sales. Created brand communication Agência E-can10/2014 – 12/2018 Digital Marketing Manager Manage the area of media Strategic decision for the area and for the agency, such us client proposal Responsible for receiving briefings, definitions of KPIs, daily monitoring and result presentation Responsible for managing Google, Bing and Facebook campaigns: structuring and campaign optimization, results analysis such as defining KPI for all accounts. Digital Marketing Coordinator Coordinated the media area Responsible for receiving briefings, definitions of KPIs, daily monitoring and result presentation Interface with client Responsible for managing Google, Bing and Facebook campaigns: structuring and campaign optimization, results analysis Interface with IT area for remarketing tags and conversion pixels implementation. Interface with designers for banners and email marketing production. Digital Marketing Analyst Responsible for receiving briefings, definitions of KPIs, daily monitoring and result presentation Responsible for managing Google, Bing and Facebook campaigns: structuring and campaign optimization, results analysis Interface with IT area for remarketing tags and conversion pixels implementation. Interface with designers for banners and email marketing production. Cores & Raízes12/2012 – 07/2014 Marketing Analyst Creation and approval of marketing campaigns for Facebook and Google Responsible for implementation and administration of virtual store along with management of e-commerce Kid’s Place10/2010 – 12/2011 Marketing Intern Content production for social media such as Facebook and Twitter Support in the creation of institutional materials along with the designer area Wage Mobile 04/2009 – 09/2009 Marketing Intern Responsible for development of commercial material and new clients Education University of California, Berkeley University Extension09/2012 – 08/2013 Certificate in Marketing Professional Series in Strategic Online Marketing ESPM - Rio de Janeiro08/2007 – 07/2011 Bachelor in Social Communication GPA 8.69/10 Skills Languages Portuguese: Native English: Fluent Spanish: Intermediate Mandarim: Basic Professional Training Social Media Management – Ecommerce School – Online course – July 2011 Google AdWords Fundamentals – Goobec/ São Paulo - Brazil – August 2011 Google AdWords Expert Search – Goobec/ São Paulo - Brazil – November 2011 Community Work Instituto 3C2007 – present Founding member of the Social Organization “Instituto 3C”, an organization for income generation and entrepreneurism at Rio de Janeiro, Brazil. Worked on the “Vision of Hope” project, to bring ophthalmology treatment to children at public schools.