Felix Tamaralayefa

Felix Akintola Tamaralayefa Bayelsa, Nigeria |- |- Professional Summary Dynamic and results-oriented Social Media & Content Specialist with proven experience in social media management, content creation, and digital storytelling. Skilled at designing and executing strategies that grow online communities, boost engagement, and strengthen brand presence across TikTok, Instagram, Twitter (X), LinkedIn, and YouTube. Adept at analyzing data, identifying trends, and leveraging insights to optimize performance. Experienced in collaborating with cross-functional teams to create compelling campaigns while achieving measurable results. Passionate about creativity, innovation, and delivering impactful digital experiences that connect brands with their target audiences. Core Competencies • Social Media Strategy & Management • Content Creation & Campaign Execution • Brand Storytelling & Digital Marketing • Community Engagement & Influencer Outreach • Analytics & Reporting (Google Analytics, TikTok Analytics, Twitter Insights, Meta Business Suite) • Copywriting & Multi-platform Content Adaptation • Customer Engagement & Reputation Management • Time Management & Organization • Communication & Interpersonal Skills Work Experience Social Media Manager — Pulse TV (TikTok) | 2024 • Managed and grew the official Pulse TV TikTok account by creating and executing content strategies. • Monitored social media trends, competitor activities, and analytics to optimize performance. • Collaborated with marketing teams to align TikTok campaigns with brand goals. • Leveraged tools such as TikTok Analytics, Canva, CapCut, and Buffer for scheduling, design, and reporting. Social Media Manager / Content Creator — Ket Gee Catering Services | 2022 – 2024 • Developed and managed the company’s social media presence across Instagram and Facebook. • Produced engaging promotional content and graphics to drive online visibility. • Implemented creative campaigns that grew audience engagement and strengthened brand identity. • Analyzed social media metrics to track performance and adjust strategies accordingly. Sales & Customer Service Representative — Metro Pharmacy | Jan 2023 – Oct 2023 • Assisted customers with product inquiries, selections, and purchases while delivering excellent service. • Handled customer complaints and resolved issues promptly to ensure satisfaction. • Maintained accurate records of sales and inventory, supporting daily operations. • Collaborated with colleagues to improve service efficiency and streamline customer support. • Strengthened interpersonal, communication, and problem-solving skills in a fast-paced environment. Education Niger Delta University — BSc in Chemistry (In Progress) | 2022 – Present Tools & Platforms • Social Media Platforms: TikTok, Instagram, Twitter (X), LinkedIn, YouTube, Facebook • Design & Editing: Canva, Adobe Premiere Pro, CapCut, Photoshop, VN Editor • Scheduling & Management: Buffer, Hootsuite, Meta Business Suite • Analytics & Monitoring: Google Analytics, Twitter Insights, TikTok Analytics, YouTube Studio • Collaboration Tools: Trello, Slack, Google Workspace Projects & Achievements • Grew TikTok engagement for Pulse TV by leveraging trend-based strategies and consistent posting. • Produced and executed social media campaigns that increased visibility for Ket Gee Catering Services. • Enhanced customer experience at Metro Pharmacy by providing proactive support and service solutions. Languages • English — Fluent • Yoruba — Intermediate